Fashion E-commerce Course & Certification

Online course & professional certification

Fashion Ecommerce Management Course

Digital strategy, financial planning & controlling, ecommerce store management, operations & more. Learn ecommerce for fashion directly from senior professionals at top Fashion and Luxury brands.

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95%

of students found this course practical and relevant for their job

90%

of students found that gaining a full view of eCommerce processes helped advance their careers

98%

of students would recommend this course to their colleagues

Fashion Ecommerce Management Course & Certification

Designed & deliveres by expert fashion and luxury professionals from leading fashion companies.

The #1 Ecommerce course dedicated to Fashion and Luxury. Designed to teach you the strategies top brands use to grow online.

Fashion E-commerce Course Overview

Learn how to create a powerful online presence and drive sustainable growth

Master the ecommerce strategies, tools and best practices used by industry leaders.

High ecommerce performance is the result of a combination of a multitude of activities and functions working together simultaneously, efficiently and synergically (the ecommerce value chain).

In this ecommerce course you’ll learn to coordinate and organise all the activities involved in highly performant ecommerce to drive growth and generate profits. From growth strategy to day-to-day best practices in logistics operations, you’ll learn from top fashion professionals how to successfully manage an ecommerce business.

You will learn how to:

Manage a successful fashion e-commerce business with a focus on sustainable growth
Develop hands-on experience with essential tools and workflows in fashion e-commerce
Leverage the KPIs and systems trusted by leading fashion and luxury companies

The course is taught by experts from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.

ecommerce digital-marketing course photography - DFA

What’s inside the course:

Topics covering the e-commerce lifecycle, from strategic planning to day-to-day store operations
Clear learning goals, practical tools, and KPIs
Exercises, quizzes, and optional workshops to apply what you learn
Digital Portfolio: work on real world porjects to build practical skills
Feedback and guidance from senior experts
Monthly live sessions and workshops (optional)
One-to-one mentoring sessions

This is an on-demand, cohort-based course. You can study at your own pace, from anywhere in the world. While the course is entirely on-demand, you have the option to join monthly sessions and still be part of a group.

By the end of the course, you will have a full understanding of how fashion e-commerce works and how to grow a digital brand successfully. You’ll also earn a certificate to show your skills.

next start date

⇢ September 2025

COURSE DURATION

⇢ 26 weeks

Delivery format

⇢ Online on-demand, hybrid

COMMITMENT

⇢ 2.5 hours per week
⇢ Fast track available

fees

⇢ €1,750 (exam fee included)

CERTIFICATION

⇢ Fashion Ecommerce Management

Language

⇢ English
⇢ Subtitles: English + Italian

Ecommerce Management Course Outcomes

By the end of this Fashion Ecommerce course online, you will have a solid understanding of all ecommerce management processes, strategy and tools utilized fashion brands and retailers.

Gain a comprehensive understanding of fashion ecommerce sales drivers with a focus on strategy, organisation and financial performance
Build a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading and coordinating ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for ecommerce management
Apply your skills in practical exercises and create a digital portfolio to showcase your work
Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career

Skills for fashion industry: fashion, management, e-commerce, digital marketing.

A course with a holistic view of Fashion Ecommerce

Our Competence Model defines the complete skill set for today’s Digital Fashion professionals.

At the centre are four key knowledge areas:

Fashion Industry Expertise – specific knowledge, rules, and trends
Business & Management – general organization and leadership skills
E-commerce Management – strategy, performance, and innovation
Digital Marketing – brand communication and performance marketing

The outer circle highlights the practical processes where these skills are applied.

About the Courses:
The E-commerce course covers all key areas except for in-depth Digital Marketing. You’ll gain a basic understanding of Digital Marketing, but it’s not the main focus.

If you want to dive deeper into marketing, the Fashion E-commerce & Digital Marketing course includes both E-commerce and a full exploration of Digital Marketing.

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Who is this course for?

This course is for fashion professionals who need to acquire hands-on ecommerce and digital marketing skills to manage the ecommerce business in fashion brands and retail companies.

Junior Professionals

Early-career professionals in the fashion and luxury industry. If you’re in a junior to mid-level role, such as Ecommerce Visual Merchandiser, Operations Coordinator, or Junior Store Manager, you’ll find a clear path to advance your career in fashion ecommerce.

You’ll gain a 360° understanding of ecommerce and hands-on experience in strategic planning, finance, operations, analytics, and store management.

Mid-to-Senior Fashion & Luxury Managers

Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion.

Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.

Fashion Entrepreneurs, Business Owners

If you’re building or growing a fashion business and need to drive online sales, this course will equip you with the ecommerce and digital marketing skills needed to take control of your brand’s growth.

You’ll learn how to manage key areas of your digital business, coordinate teams, and work effectively with external partners like 3PLs, marketing agencies, ecommerce platforms, and payment providers.

Digital Agency Professionals / System Integrators / Consultants

who work with fashion and luxury brands: You’ll learn the key value drivers in fashion ecommerce—helping you deliver greater impact and tailored solutions to your clients.

By understanding your clients’ business models, goals, and financial processes, you’ll be better equipped to support their growth. Gain insight into how fashion companies operate and generate value through ecommerce and digital marketing.

Senior Professionals, Head of Departments, CXOs

Whether you’re leading a department or managing an entire company, understanding the business logic and value drivers of Ecommerce and Digital Marketing is essential. As a decision-maker, you play a key role in driving your company’s digital transformation.

In this course, you’ll explore the strategies and processes used by top fashion brands—covering ecommerce strategy, financial planning, merchandising, store management, logistics, operations, and digital marketing.

Senior professionals with a background in brick-and-mortar fashion will gain a clear understanding of what makes online sales successful and sustainable.

Graduates

Graduates who want to start working in the digital department of a fashion company. Learn how a fashion e-commerce works and what career opportunities you can have.

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Fashion Ecommerce Management Online Course

E-commerce Course content

60 hours (25 weeks), 45 hours lessons , 15 hours practice

Fashion E-commerce Strategy & Organisation

• Introduction to the Fashion Industry & Digital Business
• Fashion business models, market structure, sales channels, brand positioning and product lifecycle
• E-commerce Processes & Organisation
• Lifecycle of Ecommerce management processes
• Ecommerce Store Management
• E-commerce Strategy & Planning: Ecommerce Value Chain, and discuss key KPIs and financial metrics.
• Digital Fashion Business trends, trend analysis, forecasting, benchmarking
• Strategic planning, goal-setting, management best practices, task prioritisation, roadmapping and project planning planning
• Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates.
• Essential Financial Processes and Financial KPIs for Fashion Ecommerce: learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.
• Learn budgeting and forecasting processes used by fashion brands for ecommerce and other channels.
• Learn how to cost control through examples and practical exercises

E-commerce Operations & Logistics Management

The operations module focus on learning Logistics, Shipping, Payments and Customer Service.

Topics include:
• Organise, coordinate and oversee e-commerce operations: Logistics management, shipping and online payments.
• Customer Service: role of customer service in fashion Ecommerce, tools and KPIs, effectively manage customer inquiries – pre and post sale, handle returns, and resolve issues to enhance the overall shopping experience
• Strategies for maintaining customer satisfaction, building brand loyalty, and using feedback to improve service
• IT and AI applications to manage the relationship with the customers
• Integration with applications such as ERP, CRM, Ticketing Systems

Online Store Management

The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts.

Topics include:
• Implement a Commercial Plan for your e-commerce
• Manage the Buying and Merchandising processes,
• Manage a fashion E-commerce website, design and optimise the user experience for conversion and customer satisfaction,
• Track sales and performance of your online store
• Customer Relationship Management
• Strategies and techniques to create customer satisfaction and loyalty.
• Strategic and technological aspects of CRM.
• Leverage email marketing programs to drive new sales, cross-sell, upsell, generate loyalty and collect customer’s feedback.
• Email Marketing: the fundamentals of email marketing tailored specifically for fashion businesses.
• Craft compelling email campaigns that resonate with your audience segments, drive engagement, and boost sales.
• Audience segmentation, personalisation, and effective design strategies and KPIs to measure and monitor performance.

Marketplaces & Internationalisation

This module focus on e-commerce strategies to maximise sales, focusing on the activation of new channels such as fashion digital marketplaces and expanding e-commerce to international markets.

Topics include:
• Learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management
• Explore the requirements, strategies and organisation for digital trading in foreign markets such as the Far East, Middle East and Africa.
• Learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences.

Analytics and Business Intelligence

In this module you learn the metrics and the tools used by international fashion companies to meaure performance online.

Topics include:
• Acquire an overview of the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns.
• We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

Technology for Fashion Ecommerce

In this module you’ll gain an overview of the technology solutions that are frequently adopted by fashion companies and how to leverage their potential.

Topics include:
• Gain an overview and understanding of the E-commerce platforms such as Adobe Commerce, Shopify and Salesforce.
• Learn about other applications adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools,
• Product Information & Asset Management, Order Management Systems & AI Applications. Explore Omnichannel Ecommerce Processes including Digital in store applications and Omnichannel customer care.

The ecommerce course is structured in several modules. Some of the modules can be purchased and attended individually. The e-commerce course can be tailored to your needs, contact us for a personalised solution.

Course programme

26 weeks, 2.5 hours per week commitment, 15 modules

MODULES 1-10

Fashion Industry: Business Models & Brand Strategy

Learn the essential notions of Fashion Management including essential processes, timelines, and the key revenue drivers of successful fashion brands. You’ll cover business models, market positioning, sales channels, product lifecycle, digital transformation
and pricing strategies.

E-commerce Processes

Explore the Ecommerce processes specific to the fashion industry, understanding the entire lifecycle of an Ecommerce transaction.

Study the organisational aspects, uncover how companies structure their Ecommerce teams and why a strong organisational framework is essential for the success of an online fashion business.

E-commerce Operations & Logistics

Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.

The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.

Customer Service

Explore the essentials of customer service for fashion e-commerce. Discover strategies and tools to handle customer enquiries efficiently and turn support into a sales opportunity. Learn how to measure performance, evaluate insourcing vs. outsourcing, and manage Service Level Agreements (SLAs).

We’ll also look at AI digital solutions that enhance the customer experience and support online selling.

Customer Relationship Management (CRM)

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.

By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.

Email Marketing: Newsletter Design and Contact Planning

In this module you’ll work on the creation of a contact plan and the planning of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns, and
how to track key email marketing KPIs.

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Through this case study, you will conduct a SWOT analysis and develop strategic communication approaches. Ultimately, you’ll apply your insights to create marketing messages that align with the brand’s vision, gaining hands-on experience in fashion business strategy.

Fashion E-commerce Strategy & Planning

This is a key module for understanding and managing the challenges of Fashion Ecommerce. It will help you develop essential strategic skills to make sound business decisions in a fast-moving industry. You’ll learn how to apply strategy in Fashion Ecommerce and you’ll also get hands-on practice with strategic tools in real-life situations.

We’ll look at real-world project examples to show how strategic decisions work in practice. You’ll see how to turn ideas into actions and make smart choices.

We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.

MODULES 11-20

Online Store Management & eMerchandising

We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.

It covers the day-to-day activities involved in running an online store, such as content creation, uploading, organizing, and visual merchandising. The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts. You’ll also learn how to implement a Commercial Plan for your e-commerce.

In the eMerchandising lesson you’ll discover how to optimize your product assortment and boost e-commerce sales, learning;
• key strategies & tools used by top ecommerce merchandisers
• how to integrate AI at digital touchpoints: homepages, PLPs & PDPs
• Balancing editorial storytelling with sales goals using hybrid merchandising methods
• Essential metrics to track and optimize your merchandising efforts

UX Design Fundamentals for Ecommerce

The success of fashion e-commerce depends on the right balance of content, technology, and user experience. While many UX patterns are standardised, the best results come from tailoring the experience to the brand, product, and customer.

In this lesson, you’ll learn how to design and optimise key pages—Home, PLP, PDP, Landing Pages, and Checkout—for a seamless and effective user journey. You’ll also explore benchmarking, conversion rate optimisation (CRO), analytics, and A/B testing.

Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.

E-commerce Growth and Cost Management

This module focuses on the financial strategies essential for scaling a fashion e-commerce business. You’ll explore the key financial drivers behind online growth—from demand generation and budgeting to cost control and margin management. Learn how to optimise performance by tracking core KPIs such as traffic, conversion rate, and average order value.
The module also breaks down the eCommerce Profit and Loss statement, equipping you with the tools to drive revenue while maintaining profitability for sustainable success.

Finance for Fashion Ecommerce

Explore the financial operations of fashion companies, with a focus on planning, budgeting, and reporting. You’ll learn industry-standard practices for building financial plans and forecasts, along with key timelines for budget proposals and approvals. Discover how fashion brands allocate resources, monitor performance, and track essential financial KPIs. In the hands-on practice lab, you’ll manage an eCommerce Profit and Loss statement, adjusting metrics to achieve target profitability (EBIT). The module concludes with a webinar featuring a CFO’s perspective on e-commerce in fashion and luxury, offering executive-level insights into what drives sustainable, profitable growth.

Web analytics and Business Intelligence

This module introduces the key metrics and tools used by international fashion companies to measure online performance. You’ll gain an overview of the KPIs used to track digital channel effectiveness and learn how to use analytics tools to evaluate campaign performance. The module also explores the latest AI-powered platforms for predictive analytics, offering insights into future trends and data-driven decision-making.

Technology for Fashion Ecommerce

This module provides an overview of the key technology solutions commonly adopted by fashion companies and how to harness their capabilities effectively. You’ll explore major e-commerce platforms like Adobe Commerce, Shopify, and Salesforce, as well as supporting applications such as marketing technology tools, product information and asset management systems, order management systems, and AI solutions.

The module also delves into omnichannel processes, including digital in-store technologies and integrated customer care strategies.

Marketplaces & Internationalisation

This module explores strategic approaches to maximise e-commerce sales by activating new digital channels, such as fashion marketplaces, and expanding into international markets. You’ll learn how to leverage various sales platforms across different regions, understand the key success factors for managing cross-border e-commerce, and develop strategies for digital trading in markets like the Far East, Middle East, and Africa. The module also covers localisation techniques and website optimisation to meet the expectations of diverse customer bases around the world.

Meet your instructors

Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.

Enrico Fantaguzzi

Co-founder DFA and Digital Business Advisor

Enrico Roselli

Co-founder DFA and Sr. Advisor

Alexandra Carvalho

E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Giulia Rosetti

E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Marcello Messina

Worldwide Head of E-Business @ TOD’S.

Online Sales, Omnichannel, Customer Engagement

Filippo Chiari

Senior Director – Global Analytics & Insights @ VF Corporation, AI Advisor

Gianluigi Zarantonello

WW Director of Digital Solutions at Valentino Innovation and Digital Transformation Executive, author and blogger

Elisa Elena Franzoso

Ecommerce Store Manager @Filoblu

Meet more of our expert instructors

Experience the unique opportunity of attending an ecommerce training with senior fashion & luxury professionals who are actively working in leading fashion brands. Our teachers are all experts who practice every day the ecommerce strategies and techniques they teach. This online ecommerce course it’s unique in this regards as it will allow you to access a wide range of experts connecting remotly. These experts bring a wealth of experience from renowned fashion and luxury brands, leading agencies servicing the fashion and luxury sector, and global technology players dedicated to providing innovative solutions for fashion brands.

Andrea Dell’Olio

Head of Marketplaces, at Boggi Milano

Leonardo Pecchioli

Chairman Of The Board at

Keros Digital SA, ex KPMG Audit, CFO at Guess Europe

Ilaria Sartorato

Digital Retail Manager at FiloBlu

Lorenzo Bortolotto

Principal Technical & AI Advisor, Solution Architect at Arsenalia

Gilles Gaucher-Cazalis

C-Level Executive | CFO | EMBA

Ivan Saladino

CTO Webformat, eCommerce, B2C & B2B

Mauro Lorenzutti

CTO Webformat, eCommerce, B2C & B2B

Raffaele Nardo

Chief Digital Officer at Dsquared2

Marco Di Pietro

Entrepreneur, Strategic Advisor formerly Director of Operations at Yoox.

Marco Porcellana

Co-founder and CEO at Nosetta

Maddalena Beltrami

Global CRM and Client Service Director at Golden Goose

Iacopo Pecchi

CEO at Marketplace Generation

Discover all

E-commerce certification

Get your fashion certification with this ecommerce course online

Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This ecommerce course online offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification exams in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.

DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.

You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.

The exam fee is included in the enrolment fee for students.

Career in fashion ecommerce

The fashion industry is rapidly embracing eCommerce creating a surge in demand for professionals with expertise in these domains. By attending the Fashion E-commerce Management Course and obtaining the Ecommerce Certificate for Fashion & Luxury you’ll gain the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.

Here below some examples of roles & profiles that are in line for this course of studies:

Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.

What our students say

Read what our students say about their experience.

Benedetto

Digital Marketing Manager at North Sails

★★★★★

Great Course

“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”

Martina

Ecommerce Merchandising Specialist at Gucci

★★★★★

Rich and Complete

“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”

Where our students work

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Need more info?

If you need a personal consultation for choosing your course or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected to a calendar where you can choose any available slot to book a call.

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How to attend

Flexible training: on-demand or cohort

Enrol online, complete the check out and start immediately on-demand
You should be prepared to dedicate around 2.5 hours per week to this course
As an alternative you can join the cohort starting in February for a more guided solution
Over 13 weeks you’ll have access to approximately 45 hours of lessons
The live lessons will be recorded and always available on-demand for reviewing
You can engage remotely with teachers and colleagues through our platform
You have access to live 1-to-1 sessions with our mentors

Early bird enroll

FAQs

Can I start anytime?

You can start at any time with the on-demand version of the courses. If you’d rather join a cohort the starting dates are September for the Digital Marketing course and February for the E-commerce course. You can enrol in any course and start immediately.

I’m not sure which course to take, can I talk to someone?

In order to choose the right course, you should consider how much time you have to study and what are your learning goals. If you need consultation you can set up a call with a senior staff at DFA here.

Is there a certification at the end of the course?

Yes. Digital Fashion Academy offers you a certification for the courses you attend. We have developed this certification exam in collaboration with fashion brands, digital professionals and digital agencies.

Will I develop a portfolio during the course?

Yes, you will develop a portfolio during the Digital Marketing and Ecommerce courses. For all other courses, you will work on real case studies that you can use as portfolio.

I’m a professional with a busy schedule, is the attendance to lesson flexible?

The attendance is flexible, it is possible to carry out the training in your own time. When there are live virtual classes, they are recorded and they will be available also on-demand.

In which languages are the lessons available.

The lessons are available in English. Other languages subtitles are available on request.

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Book a call

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Fashion Ecommerce Management Course

Fashion Ecommerce Management Course & Certification

Learn how to create a powerful online presence and drive sustainable growth

Ecommerce Management Course Outcomes

A course with a holistic view of Fashion Ecommerce

Who is this course for?

E-commerce Course content

Course programme

Meet your instructors

Enrico Fantaguzzi

Enrico Roselli

Alexandra Carvalho

Giulia Rosetti

Marcello Messina

Filippo Chiari

Gianluigi Zarantonello

Elisa Elena Franzoso

Andrea Dell’Olio

Leonardo Pecchioli

Ilaria Sartorato

Lorenzo Bortolotto

Gilles Gaucher-Cazalis

Ivan Saladino

Mauro Lorenzutti

Raffaele Nardo

Marco Di Pietro

Marco Porcellana

Maddalena Beltrami

Iacopo Pecchi

Get your fashion certification with this ecommerce course online

Career in fashion ecommerce

What our students say

Great Course

Recommended

Rich and Complete

Where our students work

Need more info?

Flexible training: on-demand or cohort

FAQs

Can I start anytime?

I’m not sure which course to take, can I talk to someone?

Is there a certification at the end of the course?

Will I develop a portfolio during the course?

I’m a professional with a busy schedule, is the attendance to lesson flexible?

In which languages are the lessons available.

Need more info?

Download the course program