Smart Networking tips for Fashion Careers

You Need a Strategy, Not to “Fake It” to Make It

Let’s be clear: networking is about connecting with the right people in the right way at the right time, not about talking to everyone in the room. Furthermore, connections are frequently just as important in the fashion industry as skill. I’ve worked as a recruiter in the fashion, retail, and advertising industries, and I’ve witnessed firsthand how successful people with connections succeed not because they’re loud but rather because they’re intelligent.

There is good news for those who detest small talk: the fashion business is teeming with inventors, disruptors, and visual thinkers that prioritise authenticity over scripted dialogue. How you present yourself both online and off is what counts.

Opportunities for Fashion Students to Network in Realistic Ways

To make connections in the industry, you don’t need front-row access. As a student, pay attention to easily accessible activities that provide genuine exposure and educational possibilities.

Offline events you can attend

• University Events: Professionals willing to mentor or hire are frequently featured in guest lectures, student fashion exhibits, and alumni forums;
• Public Fashion Fairs and Exhibitions;
• Première Vision (Paris): Provides student tickets at a reduced price;
• Dubai Design Week or Tbilisi Fashion Week: accessible and student-friendly;
• Fashion Graduate Italy (Milan): Designed for up-and-coming talent;
• Pop-Ups & Brand Launches: Keep an eye on regional designers, concept stores, and showrooms for public events.

Expert Advice for Increasing Events

Prior to: Investigate speakers, brands, and important subjects. Establish one or two specific objectives, such as asking one meaningful inquiry or meeting two individuals.

After: Send a customised note to [Name] on LinkedIn, saying, “Hey [Name], great lecture at [Event]! I appreciate the insights and look forward to keeping in contact.
To demonstrate involvement and maintain network activity, share a brief post or anecdote about your main takeaway.

Easy, efficient, and expertly done!

Online network opportunities.

• Business of Fashion (BoF)
Industry-leading platform offering career resources, expert webinars, and mentorship programs.
businessoffashion.com
• FashionUnited
Global job board with fashion industry listings, career insights, and regular webinars.
fashionunited.com
• The Dots
Creative professional network with job postings, portfolio showcases, and virtual events.
the-dots.com

Remember, consistent and strategic efforts today lay the foundation for your future in fashion. Start small, stay authentic—and most importantly, don’t be shy. Your confidence is your best asset.

Anamaria Tushishvili

About the author