Advanced Email Marketing for Fashion


Course duration: 4 hours with Workshop
Language: Italian
Learning Materials: downloadable presentations, Work templates, video lessons.
Where: Live Online via Zoom live and on-demand
When: friday Feb 23rd from 2:00 to 4:00, Friday Mar 1st from 2:00 to 4:00 PM GMT+1 (CET)

Mastering Responsive Email Design, Contact Planning, Campaigns Automation. Online Course.


Mastering Responsive Email Design, Contact Planning, Campaigns Automation. Online Course.

We understand the crucial role that email marketing plays in the success of fashion brands, and we are excited to invite you to our comprehensive 2-hour course designed to help you unlock the full potential of your email marketing strategy.


1. Introduction to Email Marketing for Fashion Brands

  • Email Marketing: Why it’s still one of the most important digital sales channels
  • Organising Email Marketing in Fashion Brands
  • Understanding Your Audience: Segmentation and Targeting
  • Customer journey: the role of email marketing in the omnichannel funnel

2. Crafting Compelling Email Content 

  • Content calendar: planning the right message at the right moments
  • Designing Visually Effective Emails with responsive design
  • Writing Engaging Copy: From Headlines to Calls-to-Action
  • Showcasing Products Effectively: Retargeting with email
  • Leveraging User-Generated Content

3. Building a Responsive and Engaged Email List 

  • Strategies for Growing Your Subscriber List
  • Importance of Personalisation
  • Best Practices for Opt-ins and Opt-outs
  • Compliance with Data Protection Regulations

4. Automation and Technology

  • Introduction to Email Automation
  • Setting up Automated Campaigns for Fashion Brands
  • Personalising Content for Maximum Impact
  • Utilising Behavioural Triggers
  • Leveraging the potential of email marketing platforms

5. Analytics and Measurement 

  • Key Metrics to Track for Fashion Brands
  • Analysing Email Campaigns Performance
  • A/B Testing for Continuous Improvement

6. Case Studies and Success Stories 

  • Real-world examples of successful email marketing in the fashion industry
  • Lessons learned and takeaways from notable campaigns

Day 2

Automation and Technology

  • Email Marketing Automation for Ecommerce
  • Email Marketing platforms overview

Workshop: designing welcome cycle and other email marketing automated campaign

  • Overview of platforms and capabilities
  • Designing a welcome cycle and other automations: from the initial signup to the conversion
  • Planning and Executing
  • Data enrichment: from requesting additional data to designing personalised messages, birthday celebration email campaigns


Maddalena Beltrami Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.
More than 10 years experience in digital marketing and communication with focus in CRM.

Alessandra Farabegoli, Email Marketing Expert, Mailchimp Pro Partner, Co-founder Palabra

Alessandra is an email marketing expert and co-founder of Palabra, the first Italian agency specializing in email marketing and email automation. Since the late ’90s, she has been working in the digital field, assisting companies, organizations, and professionals in leveraging the internet to provide better services, increase earnings, and enhance productivity


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