AI & Copywriting for Fashion Brands and Professionals
Designed & created by fashion industry professionals blending AI, storytelling and fashion expertise.
Strengthen and grow your digital presence with AI-powered copy that sounds exactly like you using a unique Voice Print System.
Online course (2 hours) that teaches fashion founders and industry professionals the importance of personal brand, how to create a custom GPT using natural language, and how to use AI to craft on-brand copy, plan content workflows, and scale a compelling personal or brand voice across channels.
This practical course combines the fundamentals of personal branding and copywriting with hands-on AI techniques. You’ll learn how to define your voice, custom GPT creation, prompt generative tools to write in your exact voice, repurpose one single idea into 30+ content pieces (social posts, video scripts, emails, and blog content), and accessorize your copy – all tailored to a fashion and creative audience.
Outcome: Ready-to-use, practical AI + copy skills to write like you, everywhere – so your digital presence grows on purpose and your brand becomes impossible to ignore.
Next start date
⇢ Live lesson on January 22nd
COURSE DURATION
⇢ 2 Hours
Delivery format
Online video lessons, templates, prompt examples and practical exercises.
Language: English – Subtitles: English and Italian
Course Price
€ 75
Certification
Certificate of attendance
COMMITMENT
2 hours (online)
Why take this course
If you’re a fashion founder, creative director or industry professional, copywriting is the foundation of all your marketing: it converts skeptics into loyal fans, builds trust in an untrustworthy society, and strengthens your brand. This course shows you how to use AI to produce high-quality, on-brand copy fast – without losing the human touch.
- Define a unique, repeatable brand voice using a unique Voice Print System
- Create a custom GPT to create copy that sounds exactly like you – for social media posts, reels, emails, website pages, newsletters and more
- Upcycle (repurpose) your existing content into 20+ micro content pieces to produce more quality content in less time
Course Programme
Module 1: Introduction & Foundations
- What is personal brand, your digital footprint (& reputation) & why it matters
- Relationship between personal brand and AI. Understand why we live in a trust recession & what to do about it
- State of AI in fashion and creative industries – why you must adopt it or get left behind
- What AI can and cannot do in copywriting and content creation – ethical boundaries to consider when working with AI tools
Module 2: Brand Messaging & Voice
- What is brand voice? Why does it matter?
- Defining your tone of voice – Voice Print System (use natural language to craft your AI Voice Print)
- Creating your custom GPT (train with your Voice Print) + prompting AI to generate content that sounds exactly like you
- Accessorising your copy for a human touch + visual impact
Module 3: AI Copy in Action
- Create a Content Closet to plan and create content that sounds like you
- Using AI to scale yourself and repurpose content across channels (video → reel → post → email → blog)
- Understand the foundation of how to structure emails, blogs, social posts and video scripts
Module 4: Fashion-Specific Copywriting
- How to make your brand voice fashion-specific (nuances, cultural references) and apply it to your marketing copy
- Creating a prompt library and SOP library to speed up content production and systemise it
- How to make your brand voice fashion-specific (nuances, cultural references)
- Fashion is visual — make words sound good and look good
Module 5: Finish with Value & Bonus
- BONUS: Origin Story question prompts
- BONUS: AI tools guide to help you capture your brand voice
- Action plan to apply learnings in the next 30 days
Learning Outcomes
- Understand how personal brand and digital footprint affect content strategy
- Define and consistently apply a unique brand voice using the unique Voice Print System
- Prompt and guide AI tools to produce authentic, on-brand copy
- Plan, create and repurpose content across multiple channels efficiently (in less time)
- Create fashion-specific copy that is both aesthetically and verbally compelling
Certification
Certificate of Attendance
On successful completion you’ll receive a certificate recognising your practical skills in AI-assisted copywriting for fashion and creative brands. Share it on LinkedIn and add it to your CV to showcase your new capabilities.
Who is this course for?
- Fashion founders who need to scale their personal/brand voice to survive the AI era
- Marketing & communications managers in fashion and creative industries who want to streamline their content creation across team members
- Content creators and social media managers working with fashion brands who want to learn how to write in their client’s brand voice and utilise AI
- Freelance copywriters and consultants specialising in fashion who want to stay relevant in today’s AI society
- Professionals who are busy and want to use AI to increase productivity without losing authenticity
Instructors
Learn from practitioners combining fashion experience with AI-driven content practice.
Meet your instructors
Senior practitioners and guest creatives with real-world fashion and content experience.
Evelina Kaganovitch
Lead instructor. Content strategist, copywriter & AI content engineer.
LinkedIn profile
Enrico Fantaguzzi
Co-founder @ Digital Fashion Academy – Fashion & Luxury E-commerce expert
What time is the course in my country / timezone
| Timezone / Location | Local Time |
|---|---|
| UTC (GMT+0) | 10:00 AM |
| United Kingdom (GMT / UTC+0) | 10:00 AM |
| Central Europe (CET / UTC+1) | 11:00 AM |
| Eastern Europe / Moscow (EET / MSK / UTC+3) | 1:00 PM |
| Gulf Standard Time (UAE / UTC+4) | 2:00 PM |
| Pakistan (PKT / UTC+5) | 3:00 PM |
| India (IST / UTC+5:30) | 3:30 PM |
| China / Singapore (CST / SGT / UTC+8) | 6:00 PM |
| Japan (JST / UTC+9) | 7:00 PM |
| Australia (AEST / UTC+10) | 8:00 PM |
| New Zealand (NZDT / UTC+13) | 11:00 PM |
FAQs
Can I start anytime?
The course will be held on January 22nd 2026 live online and it will be available for re-watch from the 23rd of January 2026.
How long does it take to complete?
Estimated time: 2 hours. You can revisit lessons and templates anytime.
Do I need prior AI or copywriting experience?
No. The course is suitable for beginners and professionals who want actionable methods to integrate AI into their workflow.
What resources are included?
Video lessons, voice print prompts, guide on voice collection tools to use and a final checklist/action plan.
In which languages are the lessons available?
Lessons are in English with English and Italian subtitles.
Is there a recording available of the course?
Yes, the course will be recorded and it will be available to attend on-demand, including the exercises that you can do in your own time and receive teachers feedback. Enrol now and receive the the course on-demand as soon as it’s ready.
How long do I have access to the course after I enrol?
You will have access to the on-line course video for 2 months. Any workbooks, templates and a copy of the presentation will be yours forever.
Is there a certification at the end of the course?
Yes. Upon completion of the course and exericises, you will receive a Certificate of Achievement by Digital Fashion Academy that you can include in your CV and social profiles.
How can I enrol on this course?
To enrol on this course, click the button Enrol and complete the checkout. You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal offer also the option to pay by instalments. After completing the checkout you’ll receive the link to attend the live masterclass via Zoom and the details to study on-demand after the 22nd of January
In which languages are the lessons available?
The live lesson is available in English with subtitles.
Contact us for this course
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