Ecommerce Management Course Outcomes

By the end of this fashion marketing course online, you will have a solid understanding of all ecommerce management processes and tools utilized fashion brands and retailers.

Gain a comprehensive understanding of fashion ecommerce sales drivers and business rules with a focus on strategy, organisation and financial performance
You’ll develop a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading and coordinating ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for ecommerce management
Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career

Who is this ecommerce course for?

This course is for fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.

Benefits of the ecommerce training:

✔ Graduates who want or need to start working in the digital department of a fashion company. Learn how a fashion e-commerce works and career opportunities.

✔ Junior professionals acquire a broader set of skills, be more effective in your job, fast-your career. Acquire hands-on skills essential for e-commerce management: Strategic Planning, Finance, Operations, Analytics and Store Management.

✔ Mid-to-senior managers update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce. If you work in a specific department you’ll have the chance to learn the whole activities of the E-commerce Value Chain and how it determines the success of e-commerce.

✔ Digital Agencies / System Integrators will acquire the essential skills to work best with Fashion Brands and E-tailers. Understand how their organisation, processes and KPIs

✔ Fashion Professionals, Head of Departments, CXOs coming from the traditional Bricks and Mortar side of business who need to quickly acquire a working understanding of e-commerce success factors, organisation and processes.

✔ Entrepreneurs: You are in charge of you own ecommerce store or you are coordinating external suppliers such as marketing agencies, system integrators, 3PLs external logistics, outsourced customer service and so on.

✔ Marketing directors who desire to expand their digital knowledge with in-dept e-commerce experience and case studies

E-commerce Course content

60 hours (25 weeks), 45 hours lessons , 15 hours practice

Fashion E-commerce Strategy & Organisation

Introduction to the Fashion Industry & Digital Business
• Fashion business models, market structure, sales channels, brand positioning and product lifecycle
• E-commerce Processes & Organisation
• Lifecycle of Ecommerce management processes
• Ecommerce Store Management
• E-commerce Strategy & Planning: Ecommerce Value Chain, and discuss key KPIs and financial metrics.
• Digital Fashion Business trends, trend analysis, forecasting, benchmarking
• Strategic planning, goal-setting, management best practices, task prioritisation, roadmapping and project planning planning
• Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates.
• Essential Financial Processes and Financial KPIs for Fashion Ecommerce: learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.
• Learn budgeting and forecasting processes used by fashion brands for ecommerce and other channels.
• Learn how to cost control through examples and practical exercises

E-commerce Operations & Logistics Management

Organise, coordinate and oversee e-commerce operations: Logistics management, shipping and online payments.
Customer Service: role of customer service in fashion Ecommerce, tools and KPIs, effectively manage customer inquiries – pre and post sale, handle returns, and resolve issues to enhance the overall shopping experience
Strategies for maintaining customer satisfaction, building brand loyalty, and using feedback to improve service
IT and AI applications to manage the relationship with the customers
Integration with applications such as ERP, CRM, Ticketing Systems

Online Store Management

The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts.
• Implement a Commercial Plan for your e-commerce
• Manage the Buying and Merchandising processes,
• Manage a fashion E-commerce website, design and optimise the user experience for conversion and customer satisfaction,
• Track sales and performance of your online store
• Customer Relationship Management
• Strategies and techniques to create customer satisfaction and loyalty.
• Strategic and technological aspects of CRM.
• Leverage email marketing programs to drive new sales, cross-sell, upsell, generate loyalty and collect customer’s feedback.
• Email Marketing: the fundamentals of email marketing tailored specifically for fashion businesses.
• Craft compelling email campaigns that resonate with your audience segments, drive engagement, and boost sales.
• Audience segmentation, personalisation, and effective design strategies and KPIs to measure and monitor performance.

Marketplaces & Internationalisation

This module focus on e-commerce strategies to maximise sales, focusing on the activation of new channels such as fashion digital marketplaces and expanding e-commerce to international markets.
• Learn how to leverage different digital sales channel in different markets, we’ll analyse the success criteria for cross border e-commerce management
• Explore the requirements, strategies and organisation for digital trading in foreign markets such as the Far East, Middle East and Africa.
• Learn about Marketplaces and other relevant digital sales channels; how to satisfy local markets customers via localisation and optimisation of the websites for cultural differences.

Analytics and Business Intelligence

In this module you learn the metrics and the tools used by international fashion companies to meaure performance online.
• Acquire an overview of the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns.
• We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

Technology for Fashion Ecommerce

In this module you’ll gain an overview of the technology solutions that are frequently adopted by fashion companies and how to leverage their potential.
• Gain an overview and understanding of the E-commerce platforms such as Adobe Commerce, Shopify and Salesforce.
• Learn about other applications adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools,
• Product Information & Asset Management, Order Management Systems & AI Applications. Explore Omnichannel Ecommerce Processes including Digital in store applications and Omnichannel customer care.

Fashion eCommerce Management Course & Certification