Fashion Ecommerce Management Course

Designed & created by leading fashion professionals, for fashion professionals.

Upcoming start dates

Next cohort Sep 2025: Self-paced learning with optional live sessions. Tutor and mentoring support. Complete in 26 weeks.
Flexible start – join Now: Start at a time that suits you. Self-paced learning with optional live sessions. Tutor and mentoring support. Fast track available.
Enrol Early – July 20th-Aug 15th: ✨ 20% OFF | Aug 16th-Sep 1st: ✨ 10% OFF
Need a custom payment plan? No problem — <contact us to discuss flexible options.

Ecommerce, financial planning & controlling, ecommerce store management, operations & more. Learn ecommerce for fashion directly from senior professionals at top Fashion and Luxury brands.

Online Course Duration: 26 weeks
Commitment: 2.5 hours per week (fast-track available)
Certification: Certification included
Language: English (subtitles in English and Italian)
Where: Online on-demand / Hybrid – study anywhere
When: Online on-demand, available 24/7. Live sessions are optional

E-commerce Course & Certification

Learn how to create a powerful online presence and drive sustainable growth.

Master the ecommerce strategies, tools and best practices used by industry leaders.

High ecommerce performance is the result of a combination of a multitude of activities and functions working together simultaneously, efficiently and synergically (the ecommerce value chain).

In this ecommerce course you’ll learn to coordinate and organise all the activities involved in highly performant ecommerce to drive growth and generate profits. From strategy to day-to-day activities in logistics operations, you’ll learn from top fashion professionals how to successfully manage an ecommerce business.

The course is taught by professionals from global fashion houses and digital consultancies, offering real-world insights, practical frameworks, and actionable case studies.

You will learn how to:

Manage a successful fashion e-commerce business with a focus on sustainable growth
Develop hands-on experience with essential tools and workflows in fashion e-commerce
Leverage the KPIs trusted by leading professionals and luxury companies

What’s inside the course:

Topics covering the e-commerce value generation A to Z, from strategic planning to day-to-day store operations
Clear learning goals, practical tools, case studies and KPIs
Exercises, quizzes, and workshops to apply what you learn
Digital Portfolio: work on real world projects to build practical skills
Feedback and guidance from senior experts
Monthly live sessions and workshops (optional)
One-to-one mentoring sessions

This is an on-demand, cohort-based course. You can study at your own pace, from anywhere in the world. While the course is entirely on-demand, you have the option to join monthly sessions and still be part of a group.

By the end of the course, you will have a full understanding of how fashion e-commerce works and how to grow a digital brand successfully. You’ll also earn a certificate to show your skills.

next start dates

⇢ Next cohort Sep 2025
⇢ Flexible start – start now

COURSE DURATION

⇢ 26 weeks
⇢ Fast track available

COMMITMENT

⇢ 2.5 hours per week commitment
⇢ Fast track available

Delivery format

⇢ Online on-demand, hybrid
⇢ Online on-demand
⇢ Monthly sessions live online. Attendance is optional.
⇢ Online Practice with teacher feedback

fees

⇢ €1,750 (exam fee included)
⇢ Included x2 mentoring sessions

CERTIFICATION

Fashion Ecommerce Management Certificate

⇢ Exam fee included

LANGUAGE

⇢ Language: English
⇢ Subtitles: English and Italian

Ecommerce Management Course Outcomes

By the end of this Fashion Ecommerce course online, you will have a solid understanding of all ecommerce management processes, strategy and tools utilised fashion brands and retailers..

Gain a comprehensive understanding of fashion ecommerce sales drivers with a focus on strategy, organisation and financial performance
Build a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics management, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by fashion professionals for ecommerce management
Apply your skills in practical exercises and create a digital portfolio to showcase your work
Obtain the Ecommerce Certification for Fashion & Luxury to fast-track your career

How to participate

Flexible ecommerce training: take this course wherever you are

Self-paced on-demand lessons with live online touch base events via Zoom
Dedicate around 2.5 hours per week to this course
Join optional live sessions
Live sessions will be recorded and always available on-demand for reviewing even outside of class hours
You can engage remotely with teachers and colleagues through our platform

Who is this course for?

This course is for fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.
Benefits of the ecommerce training:

Gain the knowledge and skills that will enable you to work in fashion e-commerce, direct-to-consumer, e-wholesale and fashion digital marketing divisions at the highest level.
Learn in-depth fashion e-commerce management skills. (e.g. how to structure a business plan for e-commerce, how to organise E-commerce and how to manage an e-commerce team)
Study and work on creating and managing digital marketing strategies, campaigns and SEO projects.
Gain a thorough understanding of fashion e-commerce store management, merchandising, finance, e-commerce platforms, payments, logistics and legal

Mid-to-Senior Fashion & Luxury Managers Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion. Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.
Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
Digital Agencies Professionals / System Integrators / Consultants.Learn the essential drivers of value for fashion companies, this will allow digital agency professionals like you to provider a better service and higher value to your clients. Understanding your clients business in detail is the first step to provide an effective service. In this course you’ll learn the characteristics of fashion companies, their goals, financial processes and how they generate value through ecommerce.
Senior Professionals, Head of Departments, CXOs. Whether you are Head of a department or managing a whole company as CEO, you need to understand the business logic and value drivers of Digital Marketing and Ecommerce. Yours is the responsibility to lead the digital transformation process of your company. In this course you’ll learn the strategies and processes implemented by leading fashion companies including E-commerce Strategy, Financial Planning, Merchandising and Store Management, Logistics and Operations, Digital Marketing. Senior professionals from experience in the bricks and mortar fashion industry will find the opportunity to acquire a deep understanding of the processes that make online sales successful and profitable
Fashion Entrepreneurs, business owners. If you are an entrepreneur in the fashion industry and you need to implement and drive sales online, this course will provide you with specific fashion e-commerce and digital marketing competences that will allow you to steer the wheel of your business, coordinate a team and manage external suppliers such as third party logistics (3PLs), Digital Marketing Agencies, ecommerce platforms and payment services providers.

E-commerce Course Teachers

The teachers are some of the most experienced professionals in the Digital Fashion sector, specialised in the Fashion & Luxury industry. Read more about the teachers >>.

Course programme

26 weeks, 2.5 hours per week commitment, 15 modules

MODULES 1-15

Fashion Industry: Business Models & Brand Strategy

Learn the essential notions of Fashion Management including essential processes, timelines, and the key revenue drivers of successful fashion brands. You’ll cover business models, market positioning, sales channels, product lifecycle, digital transformation and pricing strategies.
Topics include: Fashion business models, market structure, sales channels, brand positioning and product lifecycle

E-commerce Processes

Explore the Ecommerce processes specific to the fashion industry, understanding the entire lifecycle of an Ecommerce transaction.Study the organisational aspects, uncover how companies structure their Ecommerce teams and why a strong organisational framework is essential for the success of an online fashion business.

E-commerce Operations & Logistics

Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.

The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.

Customer Service

Explore the essentials of customer service for fashion e-commerce. Discover strategies and tools to handle customer enquiries efficiently and turn support into a sales opportunity. Learn how to measure performance, evaluate insourcing vs. outsourcing, and manage Service Level Agreements (SLAs).We’ll also look at AI digital solutions that enhance the customer experience and support online selling.

Customer Relationship Management (CRM)

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.

Email Marketing: Newsletter Design and Contact Planning

In this module you’ll work on the creation of a contact plan and the planning of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns, and how to track key email marketing KPIs.

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Through this case study, you will conduct a SWOT analysis and develop strategic communication approaches. Ultimately, you’ll apply your insights to create marketing messages that align with the brand’s vision, gaining hands-on experience in fashion business strategy.

Fashion E-commerce Strategy & Planning

This is a key module for understanding and managing the challenges of Fashion Ecommerce. It will help you develop essential strategic skills to make sound business decisions in a fast-moving industry. You’ll learn how to apply strategy in Fashion Ecommerce and you’ll also get hands-on practice with strategic tools in real-life situations.We’ll look at real-world projects to show how strategic decisions work in practice. You’ll see how to turn ideas into actions and make smart choices.

We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.

Online Store Management & eMerchandising

We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.

It covers the day-to-day activities involved in running an online store, such as content creation, uploading, organizing, and visual merchandising. The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts. You’ll also learn how to implement a Commercial Plan for your e-commerce.

In the eMerchandising lesson you’ll discover how to optimize your product assortment and boost e-commerce sales, learning;
• key strategies & tools used by top ecommerce merchandisers
• how to integrate AI at digital touchpoints: homepages, PLPs & PDPs
• Balancing editorial storytelling with sales goals using hybrid merchandising methods
• Essential metrics to track and optimize your merchandising efforts

UX Design Fundamentals for Ecommerce

The success of fashion e-commerce depends on the right balance of content, technology, and user experience. While many UX patterns are standardised, the best results come from tailoring the experience to the brand, product, and customer.In this lesson, you’ll learn how to design and optimise key pages—Home, PLP, PDP, Landing Pages, and Checkout—for a seamless and effective user journey. You’ll also explore benchmarking, conversion rate optimisation (CRO), analytics, and A/B testing.

Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.

E-commerce Growth and Cost Management

This module focuses on the financial strategies essential for scaling a fashion e-commerce business. You’ll explore the key financial drivers behind online growth—from demand generation and budgeting to cost control and margin management. Learn how to optimise performance by tracking core KPIs such as traffic, conversion rate, and average order value.
The module also breaks down the eCommerce Profit and Loss statement, equipping you with the tools to drive revenue while maintaining profitability for sustainable success.

Finance for Fashion Ecommerce

Explore the financial operations of fashion companies, with a focus on planning, budgeting, and reporting. You’ll learn industry-standard practices for building financial plans and forecasts, along with key timelines for budget proposals and approvals. Discover how fashion brands allocate resources, monitor performance, and track essential financial KPIs. In the hands-on practice lab, you’ll manage an eCommerce Profit and Loss statement, adjusting metrics to achieve target profitability (EBIT). The module concludes with a webinar featuring a CFO’s perspective on e-commerce in fashion and luxury, offering executive-level insights into what drives sustainable, profitable growth.

Web analytics and Business Intelligence

This module introduces the key metrics and tools used by international fashion companies to measure online performance. You’ll gain an overview of the KPIs used to track digital channel effectiveness and learn how to use analytics tools to evaluate campaign performance. The module also explores the latest AI-powered platforms for predictive analytics, offering insights into future trends and data-driven decision-making.

Technology for Fashion Ecommerce

This module provides an overview of the key technology solutions commonly adopted by fashion companies and how to harness their capabilities effectively. You’ll explore major e-commerce platforms like Adobe Commerce, Shopify, and Salesforce, as well as supporting applications such as marketing technology tools, product information and asset management systems, order management systems, and AI solutions.The module also delves into omnichannel processes, including digital in-store technologies and integrated customer care strategies.

Marketplaces & Internationalisation

This module explores strategic approaches to maximise e-commerce sales by activating new digital channels, such as fashion marketplaces, and expanding into international markets. You’ll learn how to leverage various sales platforms across different regions, understand the key success factors for managing cross-border e-commerce, and develop strategies for digital trading in markets like the Far East, Middle East, and Africa. The module also covers localisation techniques and website optimisation to meet the expectations of diverse customer bases around the world.

Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.

Course FAQs

When can I join this course?

The next cohort begins in September, but you can enrol now. Early enrolment gives you access to early bird discounts.
Alternatively, you can start now and take the course independently, outside the cohort. You will still enjoy early bird discounts.

I’m not sure which course to take, can I talk to someone?

Yes! You can book a call with a senior staff member at DFA to help you decide. They’ll help you match the course to your learning goals.

Is there a certification at the end of the course?

Yes. Upon successful completion of the course, you’ll obtain the Professional Certificate of the course. You can share your certificate on your LinkedIn profile and add it to your CV.

I’m a professional with a busy schedule, is the attendance to the course flexible?

Yes. the course material is on-demand and you can study at anytime from anywhere.

How can I enrol in the online course?

To enrol in this course simply buy the course online and you’ll receive all the information to start the course on-demand immediately or to join the next cohort.

What is the teaching methodology? Will I learn practical skills from this course?

The teaching methodology is based on the work of industry professionals, working in fashion companies, e-tailers and agencies, who share their best practices and work experiences. Therefore you’ll acquire a view of real work situations in this course. The typical lessons consists of:
– Objectives of the professional roles or functions;
– Management control: monitoring of results and KPIs;
– Toolbox: learn about the tools and software used by the professionals;
– Analysis of best practices and case studies of Fashion & Luxury Brands;
– Processes and guidelines implemented in fashion companies;
– Consolidation: exercises, reflection activities and/or quizzes.

In which languages are the lessons available.

All content, is delivered in English. English and Italian subtitles are available on video lessons.
A good working knowledge of English is required to benefit fully from this course.
Recommended level is B2 CEFR

What are the benefits of taking the ecommerce course?

– The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies;
– Participants can interact with teachers and our community during the course and after;
– The course allows you to study flexibly from anywhere from any device;
– You’ll be allowed to join a global community of fashion professionals around the world;
– You’ll gain a certification that will increase your chances for career improvements.

Fashion eCommerce Management Course & Certification