Professional Certification in Ecommerce & Digital Marketing for Fashion (FEMDM)
Specifically designed and created for leading fashion professionals.
The #1 Online Digital Marketing & Ecommerce Certification for Fashion Professionals
Accredited, industry-approved training designed and delivered by experts from leading fashion and luxury companies.
Digital Marketing and Ecommerce Course Overview
Advance your fashion career with practical skills in ecommerce strategy, online marketing and operations tailored for the fashion industry.
The Professional Certification in Ecommerce & Digital Marketing for Fashion is an industry-focused online programme that combines expert-led lessons with real-world projects, mentoring and assessment.
Through structured modules you will develop competence in ecommerce management, digital marketing strategies, fashion-specific practices and portfolio development — preparing you for senior and specialist roles across fashion retail and digital commerce.
Course Key facts
Start date
⇢ Enrol today, instant access to the platform. New cohorts start the first Monday of each month.
Course Duration
⇢ ~58 hours total
⇢ Average completion: 20–30 weeks
⇢ Finish in 35 weeks with 2.5 hours/week
⇢ 12 months full access
Delivery format
⇢ Online on-demand, study at your own pace
⇢ Monthly live sessions (optional)
⇢ Online practice with teacher feedback
⇢ Language: English
Fees
⇢ €2,150
⇢ Includes x3 mentoring sessions
⇢ Personal 1:1 onboarding call
⇢ Exam and certification included
Certification
Professional Certificate in Ecommerce & Digital Marketing for Fashion
⇢ Industry approved
⇢ CPD accredited
Learning Outcomes
By completing this professional certification, participants will be able to:
- Plan and manage ecommerce and digital marketing activities for fashion businesses.
- Design and implement campaigns across search, paid media and social platforms.
- Use data and KPIs to measure marketing performance and guide growth.
- Apply SEO, content and performance marketing to the fashion ecommerce context.
- Work effectively with teams, agencies and partners on ecommerce & marketing projects.
- Build a professional portfolio demonstrating digital marketing and ecommerce skills.
Who this course is for
Fashion and Retail Professionals
Professionals working in fashion brands, retail or DTC businesses who manage ecommerce operations. You will gain practical skills in building and managing online stores, planning ecommerce strategies and managing teams, budgets and KPIs.
Mid- to Senior-Level Managers
Marketing and retail managers who want to lead digital transformation. Learn best practices from leading fashion companies, analyse channel performance and develop leadership skills for digital projects.
Senior Executives & Department Heads
CEOs, CMOs and Heads of Ecommerce responsible for strategy or transformation. Gain clarity on financial, operational and marketing drivers and learn to evaluate and lead digital initiatives.
Fashion Entrepreneurs & Business Owners
Founders who need to grow online sales. Learn to implement ecommerce & digital marketing, coordinate teams and suppliers, and manage digital operations with confidence.
Summary: This certification suits professionals at different career stages such as managers, senior leaders and entrepreneurs, aiming to master ecommerce management, digital marketing and fashion-specific online business practices.
Course programme
35 weeks, 2.5 hours per week commitment, 20 modules
MODULES 1-10
Fashion Industry: Business Models & Brand Strategy
Topics include: Fashion business models, market structure, sales channels, brand positioning and product lifecycle
E-commerce Processes
Explore the Ecommerce processes specific to the fashion industry, understanding the entire lifecycle of an Ecommerce transaction.Study the organisational aspects, uncover how companies structure their Ecommerce teams and why a strong organisational framework is essential for the success of an online fashion business.
E-commerce Operations & Logistics
Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.
The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.
Customer Service
Explore the essentials of customer service for fashion e-commerce. Discover strategies and tools to handle customer enquiries efficiently and turn support into a sales opportunity. Learn how to measure performance, evaluate insourcing vs. outsourcing, and manage Service Level Agreements (SLAs).We’ll also look at AI digital solutions that enhance the customer experience and support online selling.
Customer Relationship Management (CRM)
Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.
Email Marketing: Newsletter Design and Contact Planning
Inside a Fashion Brand: Strategy, Storytelling
This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.
Through this case study, you will conduct a SWOT analysis and develop strategic communication approaches. Ultimately, you’ll apply your insights to create marketing messages that align with the brand’s vision, gaining hands-on experience in fashion business strategy.
Fashion E-commerce Strategy & Planning
This is a key module for understanding and managing the challenges of Fashion Ecommerce. It will help you develop essential strategic skills to make sound business decisions in a fast-moving industry. You’ll learn how to apply strategy in Fashion Ecommerce and you’ll also get hands-on practice with strategic tools in real-life situations.We’ll look at real-world projects to show how strategic decisions work in practice. You’ll see how to turn ideas into actions and make smart choices.
We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.
Online Store Management & eMerchandising
We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.
It covers the day-to-day activities involved in running an online store, such as content creation, uploading, organizing, and visual merchandising. The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts. You’ll also learn how to implement a Commercial Plan for your e-commerce.
In the eMerchandising lesson you’ll discover how to optimize your product assortment and boost e-commerce sales, learning;
• key strategies & tools used by top ecommerce merchandisers
• how to integrate AI at digital touchpoints: homepages, PLPs & PDPs
• Balancing editorial storytelling with sales goals using hybrid merchandising methods
• Essential metrics to track and optimize your merchandising efforts
UX Design Fundamentals for Ecommerce
The success of fashion e-commerce depends on the right balance of content, technology, and user experience. While many UX patterns are standardised, the best results come from tailoring the experience to the brand, product, and customer.In this lesson, you’ll learn how to design and optimise key pages—Home, PLP, PDP, Landing Pages, and Checkout—for a seamless and effective user journey. You’ll also explore benchmarking, conversion rate optimisation (CRO), analytics, and A/B testing.
Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.
MODULES 11-20
E-commerce Growth and Cost Management
The module also breaks down the eCommerce Profit and Loss statement, equipping you with the tools to drive revenue while maintaining profitability for sustainable success.
Finance for Fashion Ecommerce
Web analytics and Business Intelligence
Technology for Fashion Ecommerce
This module provides an overview of the key technology solutions commonly adopted by fashion companies and how to harness their capabilities effectively. You’ll explore major e-commerce platforms like Adobe Commerce, Shopify, and Salesforce, as well as supporting applications such as marketing technology tools, product information and asset management systems, order management systems, and AI solutions.The module also delves into omnichannel processes, including digital in-store technologies and integrated customer care strategies.
Marketplaces & Internationalisation
Marketing for Marketplaces
Digital Marketing Strategy
Search Engine Optimisation (SEO)
Performance Marketing
Content Marketing
Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.
Learning Experience & Methodology
The course combines expert teaching, real-world projects and mentoring. Each module connects theory with practice using:
- Video lessons led by experienced ecommerce and marketing professionals.
- Case studies from leading fashion brands and retailers.
- Interactive quizzes, exercises and practical assignments.
- Optional live sessions for discussion and feedback.
This ensures participants understand key concepts and can apply them in real business situations.
Course benefits
Mentoring & Support
- 1:1 personalised onboarding call to map goals and learning journey
- X3 mentoring sessions with industry experts
- Personal feedback on selected assignments
- Community access to connect with peers
Flexibility & Accessibility
- Fully online through the DFA platform
- Part-time study alongside work with recorded lectures
- Downloadable resources and self-paced progress
Applied Learning & Portfolio
Each participant develops a personal project (digital portfolio) that demonstrates applied skills and can be shared with employers or clients.
Assessment & Certification
Assessment includes short quizzes and a digital portfolio assessed by DFA instructors. Successful participants receive the Professional Certificate in Ecommerce & Digital Marketing for Fashion (CPD-accredited).
E-commerce and Digital Marketing Certification
Professional Certification in Fashion Ecommerce and Digital Marketing
Earning a professional certification in E-commerce and Digital Marketing Management will help you being recognised as an expert in an increasingly important sector of fashion business. This certification will allow you to access a wider range of career opportunities. This comprehensive course is designed to enhance your strategic and practical skills in fashion e-commerce and digital marketing, empowering you to build marketing plans, roadmaps and e-business strategies.
Digital Fashion Academy Certifications are industry-validated and accredited by the CPD Standards Office, ensuring global recognition of your achievement. Upon completion, you’ll receive an official certificate that can be publicly shared on your professional profiles, showcasing your expertise to employers, peers, and the wider fashion community.
Certificate and Accreditation
Certificate accredited with CPD Standards
This E-commerce and Digital Marketing course is officially accredited (n° 50792\5) with The CPD Standards Office, UK based, international accreditation body for Continuing Professional Development.
The Fashion E-commerce & Digital Marketing Certification program has been assessed against rigorous quality standards to ensure relevance, structure, and learning impact. This badge signifies a commitment to delivering structured, high-quality learning experiences that meet CPD best practices.
Individuals who complete this CPD-accredited course can request an official CPDSO Certificate of Attendance. This certificate can then be included in a formal CPD record for
submission to professional institutes, regulators, or employers. Completing this course you’ll obtain a total of 58 CPD Hours.
Meet your instructors
During this course you’ll virtually meet more 20+ senior practitioners and leaders in ecommerce, digital marketing and fashion, from brands, retailers and agencies. Here are some of the professionals that contributed to this comprehensive course.
Enrico Roselli
Former CEO of the iconic luxury sportswear brand La Martina, retail leader with broad experience in fashion operations and strategy.
Enrico Fantaguzzi
Digital & ecommerce expert, former digital manager at leading fashion companies such as Gucci, Woolrich, Yoox, 7 For All Mankind, The Walt Disney Company.
Gilles Gaucher-Cazalis
Finance and operations specialist with experience in luxury brand performance and planning. Worked as CFO and Finance Director for Michael Kors and Philipp Plein.
Marcello Messina
Worldwide Head of Global E-Business – Director at Tod’s
Senior executive with over 20 years of experience in international retail, fashion & luxury. He has held key roles at brands like Furla and OVS, driving digital strategy and customer engagement.
Giulia Rosetti
Marketing & Digital Director at EssilorLuxottica
Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field..
Alexandra Carvalho
Ecommerce Operations Expert at Hugo Boss Campus
As E-Commerce Operations Expert at the Hugo Boss Digital Campus in Porto, Alexandra oversees various activities such as order management, marketplaces order processing, payments and customer service.
Ilaria Sartorato
Digital Retail Manager at Filoblu
With a degree in Languages and a specialisation in International Relations at Ca’ Foscari University in Venice, Ilaria began her professional career in the commercial area of fashion companies.
Alexandra Carvalho
CRM Director at Golden Goose
Maddalena Beltrami Global CRM and Client Service Director at Golden Goose.
Extensive professional experience in marketing and communication focused in fashion/luxury, TLC, furniture & design fields.
What our students say
Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.
Benedetto
Digital Marketing Manager at fashion brand
Great Course
“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”
Martina
Ecommerce Merchandising Specialist at Luxury brand
Recommended
“I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.”
Gabriella
Ecommerce Manager at fashion brand
Rich and Complete
“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”
FAQs — Professional Certification in Ecommerce & Digital Marketing for Fashion
How long does the course take?
~58 hours of content. Average completion 20–30 weeks. Complete in 35 weeks with ~2.5 hours/week. Access for 12 months.
What is included in the fee?
Course content, x3 mentoring sessions, 1:1 onboarding call, assessment, exam and certification.
Is the programme accredited?
Yes — industry approved and CPD accredited.
How are participants assessed?
Through short quizzes and a digital portfolio with practical assignments reviewed by DFA instructors.
Who should enrol?
Professionals across fashion brands, retail, agencies, and entrepreneurs who want to lead digital commerce and marketing in fashion.
How do I enrol?
Purchase online and receive login details immediately. For team or bespoke training contact us.
Can I start anytime?
Yes, you can start at any time. This course is available online on-demand, allowing you to study whenever it suits you. Simply enrol, and you’ll get immediate access to the platform to start the course. The course includes practical examples, exercises with teachers feedback, and templates to build your digital portfolio.
Will the Digital Marketing Course help improve my career?
The Digital Marketing course certification will help you upgrade your skills and acquire a certification that will make you stand out from the crowd. Whether your are seeking to change career path or to grow in your current job, this Digital Marketing course will provide you with knowledge and vision to boost your career.
Is there a certification at the end of the course?
Yes. Upon successful completion, you will receive a Professional Certificate of Achievement by Digital Fashion Academy accredited by CPD Standards Office.
What CPD Standards Office?
The CPD Standards Office is a UK-based organization that provides accreditation for Continuing Professional Development (CPD) activities to ensure their quality and relevance. It works with training providers, coaches, and other educators to assess and certify their courses, events, and learning resources to meet specific standards. Its mission is to improve the quality and accessibility of CPD, helping professionals find trustworthy and effective learning opportunities to enhance their skills and knowledge.
What are Continuous Professional Development Hours – CPD Hours?
CPD hours are the time a professional spends in active learning to develop and maintain their skills, knowledge, and experience throughout their career. One CPD hour is typically equal to one hour of learning, which can include attending a training course, online workshop, or other structured learning activities, and is logged to meet a profession’s or institution’s continuing professional development requirements.
How can I pay for the course?
You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.
Is there a career service associated with the course?
Yes, when you enrol on this course, if you desire, you can have access to complimentary career services:
- 30 minutes with our career advisor
- Added to CV database (upon request)
- Access to LinkedIn private group
- Complimentary CV review
In which languages are the lessons available?
The lessons are available in English and Italian.