Online Course & Certification
Fashion Digital Marketing Course
From Digital Advertising to Social Media, from Content Marketing to Search Engine Optimization. Learn skills and tools to master fashion marketing in the digital age.
Fashion Digital Marketing Course & Certification
Designed & created by leading fashion professionals.
The fashion marketing course focuses on digital marketing strategies, tools and KPIs for fashion & luxury professionals.
Fashion Marketing Course Overview
Fashion Digital Marketing Course & Certification: flexible, hands-on, industry facing.
This fashion digital marketing course is designed and delivered by leading Digital Marketing professionals who work in fashion companies and international digital marketing agencies.
In this online course you’ll learn in-depth fashion digital marketing management strategies, techniques and best practices.
You’ll learn how to structure a digital marketing budget that aims at delivering specific targets of website traffic, conversion rate and cost per acquisition.
During the course you’ll create digital marketing campaigns such as Search Engine Advertising using Google ads platform and Social Media campaigns with Meta Business Suite.
In this course you’ll also learn about Search Engine Optimisation strategies and techniques for content marketing, keywords analysis and tracking SEO results.
The lessons are structured according to the Digital Fashion Academy methodology, using a results driven approach which entails describing what are the outputs of the role or function, how to measure the performance through KPIs and metrics and how to ensure the highest quality in the results.
next start date
⇢ Start anytime on-demand
⇢ Next cohort starting next September
COURSE DURATION
⇢ 15 weeks
- 30 Hours Lessons
- 15 Hours Practice
Delivery format
Online On-demand, Flexible study
Monthly live online Q&A
Online Practice with teachers feedback
Language: English
Subtitles: English and Italian
fees
$ 900 (exam fee included)
⇢ Included 2 hours of mentoring live online
CERTIFICATION
Fashion Digital Marketing Management
⇢ Exam fee included
COMMITMENT
3.5 hours per week
Fashion Marketing Online Course Learning Outcomes
By the end of this fashion marketing online course, you will have a solid understanding of digital marketing strategies and techniques specifically tailored for the fashion brands and etailers.
- Understand the fundamentals of digital marketing and its applications to the fashion & luxury industries
- ✔ Learn digital marketing strategy with focus on traffic generation and customer acquisition.
- Understand how to structure a digital marketing budget for a fashion brand and how the fashion marketing budget is connected to the P&L of ecommerce.
- Develop an effective digital marketing strategy and content marketing plan tailored to the fashion industry
- Acquire the techniques and strategies used by performance marketing professionals to drive qualified traffic to your website through Search Engine Advertising (SEA) and Social Media Marketing
- Coordinate and create consistent communication across various digital marketing channels and their applications in the fashion context.
- Explore the best practices of Search Engine Optimisation (SEO) for fashion, measure the results of SEO with specific KPIs, explore the synergies between SEO and SEM.
- Create engaging content suitable for both humans and search engines following SEO agency processes.
- Analyse a real fashion brand case study and develop advertising messages for them
- Discover the power of social media marketing through best practices in content creation with a specialising media agency.
- Leverage email marketing and email marketing automations to maximise ecommerce revenue and convert leads into customers.
- Understand the importance of data analytics and how to measure the success of digital marketing campaigns using metrics and KPIs specific to fashion industry
How to enrol & attend
Flexible training: take this course wherever you are
- Self-paced on-demand lessons with live online touch base events via Zoom
- You should be prepared to dedicate around 3.5 hours per week to complete this course
- Enrol and start immediately with the on-demand version or join a cohort starting in September (request information).
- The live lessons will be recorded and will be available on-demand for reviewing if you cannot attend
- You can engage remotely with teachers and colleagues through our platform
Who is this course for?
This fashion marketing online course aims to train the role of Marketing Director and Digital Marketing Manager for Fashion & Luxury brands. Discover the latest and most innovative digital marketing strategies used in the fashion & luxury industry. You will learn how to create successful campaigns that reach a specific audience, drive revenue and positioning the brand within a target market. You’ll learn a data-driven approach to marketing by using analytics insights and artificial intelligence to reach your company goals.
This fashion marketing course online is for fashion professionals who want to acquire a deep understanding of the digital marketing principles and best practices, learning from leading digital marketing professionals
- Junior professionals working in fashion companies who want to specialise and grow their career in Digital Marketing.
- Mid-to-senior marketing professionals who want to upgrade their skills with a strong digital marketing knowledge.
- Fashion entrepreneurs who need to integrate the digital marketing processes in their own company or turn the current digital marketing efforts into profitable campaigns.
- Professionals in the fashion and luxury industries who want to transition into digital in order to leverage the digital marketing opportunities to grow their company business
Digital Marketing Course content
Are you looking for training for your brand or your company? The digital marketing course can be tailored to your needs. For more information please contact us.
Meet your instructors
Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.
Enrico Fantaguzzi
Co-founder DFA and Digital Business Advisor
Enrico Roselli
Co-founder DFA and Sr. Advisor
Gaetano Vancheri
Head of Traffic Acquisition @ Golden Goose
Giulia Rosetti
Marketing & Digital Director at EssilorLuxottica
Marcello Messina
Worldwide Head of E-Business @ TOD’S.
Online Sales, Omnichannel, Customer Engagement
Filippo Chiari
Senior Director – Global Analytics & Insights @ VF Corporation, AI Advisor
• Bianca Maria Ambrogio, Senior Consultant @ Dentsu
• Federico Nibbio, Digital Marketing Strategist @ Filoblu
• Chiara Davanzo Zamarian, Brand, Communications & Content Director @ Storeis
• Elisabetta Pettenuzzo, Head of Communication @ Storeis
• Giuliano Maria Fabbri, Growth Strategist @ GA Agency
• Oliwia Urban, SEO Manager @ GA Agency
• Marco Porcellana, CEO & Co-founder @ Nosetta
• Ivan Saladino, CRM Manager @ Golden Goose
Attending the Marketing Course Online
- Self-paced on-demand lessons with exercises to consolidate and practice
- You should be prepared to dedicate around 3 to 4 hours per week to this course
- The lessons can be accessed any times and more than once for a period of 10 months
- You can engage remotely with teachers and colleagues through our platform
- Enrol anytime for the on-demand version or attend the cohort starting in September
Digital Marketing certification
Get your certification with this marketing course
Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This fashion marketing course offers you the opportunity to certify your skills and become a certified Digital Fashion Professional. We have developed our certification in collaboration with Fashion brands, Digital Professionals, Agencies and Associations.
DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.
The exam fee is included in the enrolment fee for students.
A contemporary methodology for fashion marketing
The Digital Fashion Academy Competence Model represents the set of skills that are considered essential to fashion digital business management. The fashion marketing course online by Digital Fashion Academy is designed to provide fashion professionals with the tools and vision to lead a marketing team and to coordinate digital marketing & communications campaigns at global level.
For each topic covered in the program we focus on meeting practical needs of the participants:
- Goals: what’s the purpose of the function or role?
- KPIs: how do we measure success in the function?
- Toolkit: what tools do we use everyday on the job?
- Best practices: how to excel in our role?
- Case studies: what are best in class companies doing?
- Trends: where is the market going?
Career in fashion marketing
The fashion industry is rapidly embracing Digital Marketing and eCommerce channels, creating a surge in demand for professionals with expertise in these domains. By attending the Fashion Digital Marketing Course and obtaining the Certificate you’ll acquire the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.
Here below some examples of roles & profiles that are in line for this course of studies:
- Head of Digital Marketing: This individual oversees the entire eCommerce Demand Generation strategy, including performance marketing, Direct Email Marketing, Social Media Management, Digital PR.
- Marketing Specialist or Coordinator: Responsible for managing and executing the day-to-day marketing campaigns in one or more markets. Including email markeing, affiliation, email marketing and CRM.
How to enrol in this course
Enrol any time for the on-demand version of the course or fill out the form below to enrol on the next cohort starting in September.
Course fee $900
What our students say
Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.
Benedetto
Digital Marketing Manager at North Sails
Great Course
“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”
Martina
Ecommerce Merchandising Specialist at Gucci
Recommended
“I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.”
Gabriella
Ecommerce Manager at Kocca
Rich and Complete
“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”
Where our students work
FAQs
Can I start anytime?
You can start at the any time with the on-demand course or you can join the cohort starting in September.
I’m not sure which course to take, can I talk to someone?
In order to choose the right course, you should consider how much time you have to study and what are your learning goals. If you need consultation you can set up a call with a senior staff at DFA here.
Is there a certification at the end of the course?
Yes. Upon successful completion of the course, you’ll obtain the Digital Marketing Certification and become a certified Digital Fashion Professional. We have developed this certification exam in collaboration with fashion brands, digital professionals, agencies and associations.
Will I develop a portfolio during the course?
Yes, you will develop a portfolio, you will work on developing a marketing plan, email marketing strategies, SEO keywords plans and more
I’m a professional with a busy schedule, is the attendance to lesson flexible?
The attendance is flexible, it is possible to carry out the training in your own time. When there are live virtual classes they are recorded and made available on-demand.
In which languages are the lessons available.
The lessons are available in English and Italian.
Request information about this course
Fill out the form below to receive information about this course or you can book a call with us for orientation
Talk with us
You can have orientation with us to help you choosing the right course for you or getting advice about attendance of our courses, fees and financing, please set up a call with our staff by clicking the button here below. You’ll be redirected directly to a calendar of a senior member of DFA where you can choose any available slot for a call.
