Fashion Merchandising: Strategy, Buying & Commercial Performance
Designed & created by fashion industry professionals with real-world merchandising and eCommerce experience.
Learn how to plan, buy and optimise fashion collections that sells across retail and eCommerce.
Online course (2 hours) This Fashion Merchandising masterclass takes you inside the full lifecycle of a fashion collection, from the first creative brief to in-store and eCommerce performance, all the way to the end of the product’s commercial life.
You’ll learn how merchandising connects design, production, marketing, finance and commercial teams, and how to plan collections that are not only creative, but sellable and profitable. The course guides you through collection development, competitor and range analysis, goal setting and KPIs, and the execution of sales campaigns through showrooms and merchandising pushes.
You’ll also explore what happens after the sale: production follow-up, product launch in stores and online, performance analysis and insights to improve future collections. Along the way, you’ll gain exposure to industry tools such as WGSN, Edited and Retviews, and learn best practices used by leading fashion brands.
Led by Mirko Buccianti, Collection Merchandising Manager with experience at Gucci, Brunello Cucinelli and Thom Browne, this masterclass delivers practical, real-world insights to help you build collections that perform.
Next start date
⇢ Live lesson on February 11th at 2:30 PM GMT
COURSE DURATION
⇢ 2 Hours
Delivery format
Online virtual classroom, with final exercise, merchandising templates.
COURSE DURATION
Language: English – Subtitles: English
Course Price
€ 85
Certification
Certificate of attendance
COMMITMENT
2 hours masterclass + 1 hour practice
Why take this course
Fashion merchandising sits at the intersection of creativity and business. Whether you work in retail, wholesale or eCommerce, strong merchandising skills are essential to drive profitability, reduce markdowns and build commercially successful collections.
- Understand the role of merchandising in fashion business performance
- Learn how to plan and structure collections by category, price point and season
- Use data and KPIs to optimise stock, sell-through and margins
- Bridge the gap between product, marketing and eCommerce teams
Course Programme
Module 1: Fashion Merchandising Foundations
- What is fashion merchandising and why it matters
- The role of the merchandiser in fashion organisations
- Merchandising vs buying vs planning
- How merchandising connects product, brand and sales strategy
Module 2: Collection Brief & Development
- Building a commercial product assortment
- Category planning and option count
- Price architecture and product pyramids
- Seasonality and drop planning
Module 3: The sale campaign
- How to work with sample set
- Showroom set up
- Virtual showroom set up
- Marketing push
- Collection presentation
Module 4: From delivery in store to end-of-life
- Production & delivery monitoring
- Store & Ecommerce set up
- Analysis
- Managing slow movers, best sellers, replenishments
- Differences between retail and eCommerce merchandising
- Product ranking, drops and visibility online
- Aligning merchandising with digital marketing
Module 5: Tools, KPIs and Practice
- Essential tools such as Excel and BI dashboards
- AI tools for price and benchmarking
- Case studies of luxury brand
- Final exercise explanation
Learning Outcomes
- Understand how merchandising decisions impact sales and profitability
- Plan and structure fashion collections strategically
- Analyse performance using merchandising KPIs
- Optimise stock across retail and eCommerce channels
- Apply merchandising logic to real fashion business scenarios
Certification
Certificate of Attendance
On successful completion, you’ll receive a certificate recognising your practical skills in fashion merchandising. Ideal to share on LinkedIn and include in your CV.
Who is this course for?
- Fashion merchandising and buying professionals
- Junior merchandisers looking to strengthen their commercial skills
- Fashion founders managing their own collections
- eCommerce and retail managers working with fashion products
- Students and career switchers entering the fashion industry
Meet your instructors
Fashion Merchandising instructor: Mirko Buccianti
Collection merchandising manager with experience in Gucci, Brunello Cucinelli, Furla, Bally, Thom Browne.
- Merchandising Manager with extensive experience in the fashion and luxury industry, working at the intersection of creativity, data and strategy to shape strong, relevant and commercially successful collections.
- With a solid background across men’s and women’s collections, I translate brand vision, market insights and performance data into clear product strategies, effective range plans and coherent assortments.
- My work bridges creative and commercial teams, helping brands turn intuition into structure and product decisions into long-term value.
What time is the course in my country / timezone
| Timezone / Location | Local Time |
|---|---|
| UTC (GMT+0) | 2:30 PM |
| United Kingdom (GMT / UTC+0) | 2:30 PM |
| Central Europe (CET / UTC+1) | 3:30 PM |
| Eastern Europe / Moscow (EET / MSK / UTC+3) | 5:30 PM |
| Gulf Standard Time (UAE / UTC+4) | 6:30 PM |
| Pakistan (PKT / UTC+5) | 7:30 PM |
| India (IST / UTC+5:30) | 8:00 PM |
| China / Singapore (CST / SGT / UTC+8) | 10:30 PM |
| Japan (JST / UTC+9) | 11:30 PM |
| Australia (AEST / UTC+10) | 12:30 AM (next day) |
| New Zealand (NZDT / UTC+13) | 3:30 AM (next day) |
FAQs
Can I start anytime?
The course will be held on February 11th 2026 live online and it will be available to attend on-demand afterwards.
How long does it take to complete?
Estimated time: 3 hours, including the practice. You can revisit lessons and templates anytime.
Do I need prior experience to attend?
No. There is no mandatory experience required to attend.
What resources are included?
Video lessons, slides, case studies and templates for exericise and work.
In which languages are the lessons available?
Lessons are in English with English subtitles. You can request subtitles in any language.
Is there a recording available of the course?
Yes, the course will be recorded and it will be available to attend on-demand, including the exercise that you can do in your own time and receive feedback. Enrol now and receive the the course on-demand as soon as it’s ready.
How long do I have access to the course after I enrol?
You will have access to the on-line course video for 2 months. Any workbooks, templates and a copy of the presentation will be yours forever.
Is there a certification at the end of the course?
Yes. Upon completion of the course and exercises, you will receive a Certificate of Attendance by Digital Fashion Academy that you can include in your CV and social profiles.
How can I enrol on this course?
To enrol on this course, click the button Enrol and complete the checkout. You can pay by credit card, PayPal or bank transfer. Credit cards and PayPal offer also the option to pay by instalments. After completing the checkout you’ll receive the link to attend the live masterclass via Zoom and the details to study on-demand after the live masterclass.
I need an invoice form my company, can I have it?
Yes, you can receive an invoice and pay by bank transfer if you prefer, please contact us from the form below.