UX design for Fashion Masterclass
Learn the best practices, tools and techniques for effective UX design for Fashion and Luxury. A deep dive 2-hour online course with practical examples and practice. Available online on-demand.
€ 75
The fashion UX design masterclass course focuses on web design strategies and techniques to make your ecommerce website on-brand and profitable.
UX Design for Fashion Ecommerce Overview
Learn how to align your website with your brand image and boost sales
Fashion eCommerce websites often fall into two traps: they either look identical to countless others, or they showcase bold aesthetics at the expense of usability.
For fashion and luxury brands, this creates a constant challenge—how to deliver a seamless shopping experience while expressing a unique brand identity.
This course explores the principles of UX design tailored to fashion eCommerce. You’ll learn how to balance usability and conversion optimization with brand storytelling and emotional impact.
From landing pages to product listings and product detail pages, we show best practices and innovative approaches to design a website that is both intuitive and distinctive—one that reflects your brand DNA and turns visitors into loyal customers.
- Practical UX techniques for fashion & luxury eCommerce
- Actionable templates for landing pages, PLPs and PDPs
- Conversion-focused design that preserves brand emotion
UX Design for Fashion
UX design is the process of designing User Interfaces (UI) and User Experiences (UX) across multiple touchpoints, such as websites, mobile apps, and digital touch points in retail stores. UX Design adopts a user-centered approach with the goal of creating the most satisfactory user experience for the user, and create multiple customer journeys that ends in the conversion and the transformation of the users into loyal customers.
UX design for Fashion Course Agenda
In this masterclass you’ll learn the essential strategies, techniques and best practices for Conversion Rate Optimised UX Design for fashion ecommerce. You’ll learn how bring online your brand DNA. We’ll explain metrics and tools used by fashion brands to support design decisions and improve conversions.
We will touch on some essential notions of UX design such as:
- Information architecture
- Responsive Design
- Conversion rate optimisation
- Image compression
- Call to actions
Finally we will look at the creative and design process, answering some specific questions such as:
- How to organise UX design process?
- How to competitor analysis for UX design?
- What metrics can we use to measure effectiveness of design?
- Which tools can we use for UX design for fashion
UX Design Course Learning Outcomes
By the end of this UX Design course, you will have a solid understanding of UX design strategies and techniques specifically tailored for the fashion brands and etailers.
- Understand the UX design process and its applications to ecommerce websites, mobile apps and retail digital touchpoints
- Learn to analyse competitors and best in class players to compete at the same level and differenciate your brand.
- Understand how to structure a customer journey that drives sales and returning customers for a fashion brand.
- Develop an effective UX design briefing for agencies and designers
- Acquire the techniques and strategies used by UX design professionals such as wireframing and responsive design
- Create consistent online image that reflect your brand, discover the color palette for interactive design.
- Explore the essential digital tools and user journeys employed by leading brands for in store digital experience
- Learn essential principle for high converting ecommerce websitesusing best practices in Conversion Rate Optimisation CRO and cognitive bias.
- Analyse a real fashion brand case study and understand strengths and weaknesses of a brand website design
- Learn how to test and fix issues on UX design using quality testing.
- Learn the basics of newsletter design.
- Understand the importance of data analytics and how to measure the effectivness of user experience design
UX Design course instructors
Meet the senior experts who teach you the secrets of effective web design for fashion & luxury.
Enrico Fantaguzzi
Enrico Fantaguzzi has more than 20 years experience in the fashion & luxury industry as e-commerce and digital marketing professional. He has worked for brands such as Gucci, Tod’s, 7 For All Mankind, Twinset, Paul & Shark, Doucal’s, Woolrich, Yoox.
Federico Spiezia
Founder of Sparkr Design Studio
Federico is a digital entrepreneur and user experience specialist. His background blends design and marketing. He’s currently the founder of Sparkr, a digital design studio.
How to enrol
- Complete the purchase online (click Enrol and complete the checkout)
- You’ll receive via email the link and password to access the video lesson