This Fashion eCommerce UX Design class focuses on modern web design techniques to make your ecommerce website on-brand, user-friendly and profitable.
Transform the way you design fashion eCommerce experiences: fast, focused, and results-driven.
Many fashion eCommerce websites either look alike or prioritize style over usability. This UX Design for Fashion Websites masterclass teaches you how to craft modern, data-driven digital shopping journeys —from research and wireframes to testing and optimization.
You’ll learn how to balance aesthetics with performance using proven fashion eCommerce UX design techniques that build trust, drive sales, and reflect your brand DNA.
From landing pages to product listings and product detail pages, we show best practices and innovative approaches to design a website that is both intuitive and distinctive—one that reflects your brand DNA and turns visitors into loyal customers.
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- Practical UX techniques for fashion & luxury eCommerce
- Actionable templates for landing pages, PLPs and PDPs
- Conversion-focused design that preserves brand emotion
Perfect for business owners, fashion professionals, and brand leaders who want to create luxury-inspired, user-centered shopping experiences that convert.
Course overview
What is UX Design for Fashion eCommerce Websites?
UX design is the process of creating seamless, user-centered experiences across every digital touchpoint – from fashion eCommerce websites and mobile apps to in-store interfaces.
In fashion UX design, the goal is to blend brand storytelling with usability, crafting digital shopping experiences that feel intuitive, on-brand, and emotionally engaging.
By applying data-driven UX principles, designers can guide users through personalized journeys that increase conversions and turn shoppers into loyal customers.
What you’ll learn
In this masterclass you’ll learn the essential strategies, techniques and best practices for Conversion Rate Optimised UX Design for fashion ecommerce. You’ll learn how bring your brand DNA online. We’ll explain metrics and tools used by fashion brands to support design decisions and improve conversions.
You will explore these notions of UX design:
- What UX design really means in an eCommerce context
- UX vs UI vs graphic design
- Customer journey mapping and friction analysis
- Wireframes, prototypes, and responsive design
- Branding, typography, and color theory for fashion brands
- Managing UX projects: from requirements to wireframes to testing
- Tools and methods for UX measurement and optimization
- Conversion rate optimization and user analytics
- Practical tools: Shopify, Hotjar, A/B testing, Google Analytics, Miro
Finally we will look at the creative and design process, answering some specific questions such as:
- How to organise the UX design process?
- How to do competitor analysis for UX design?
- What metrics to use to measure the effectiveness of design?
- Which tools to use for UX design for fashion websites?
UX design for Fashion Websites Course Programme
Understanding UX in Modern eCommerce
- What Is UX Design in eCommerce
- UX in the Real World: Zara, Amazon, and Prada
- Designing Luxury UX in eCommerce
- Quiz: Check your understanding
How to increase performance using data driven UX optimisation
- Actionable UX: Tools, Tests, and Wins for E-commerce
- Exercise: Create an action plan to audit and optimize your e-commerce experience
- The UX Design Process
- E-commerce UX in Practice: From Requirements to Results
- Prototyping, Wireframes & Responsive Design
- UX Optimization & Tools
- Masterclass Quiz and Certificate
Bonus deep dive lesson
- Building UX: Practical Design and Customization in Shopify
UX Design Course Learning Outcomes
By the end of this masterclass, you’ll know how to design fashion eCommerce experiences that are data-driven, on-brand, and built to convert..
- Understand UX principles and how they impact engagement and sales
- Spot opportunities by analysing top fashion eCommerce competitors
- Map and evaluate customer journeys to identify and reduce friction points
- Use quick UX tools like wireframes, testing, and responsive design
- Apply data-driven insights to refine layouts and drive conversions
- Design on-brand, intuitive experiences that keep shoppers coming back
UX Design course instructors
Meet the senior experts who teach you the secrets of effective web design for fashion & luxury.
Enrico Fantaguzzi
Enrico Fantaguzzi has more than 20 years experience in the fashion & luxury industry as e-commerce and digital marketing professional. He has worked for brands such as Gucci, Tod’s, 7 For All Mankind, Twinset, Paul & Shark, Doucal’s, Woolrich, Yoox.
Federico Spiezia
Founder of Sparkr Design Studio
Federico is a digital entrepreneur and user experience specialist. His background blends design and marketing. He’s currently the founder of Sparkr, a digital design studio.
How to enrol
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- Click Enrol to complete your purchase securely online.
- You’ll receive an email with your personal access link and password to start learning right away.
Join today and start designing fashion eCommerce experiences that convert.