Ecommerce and Digital Marketing course structure

Online Course duration: 36 weeks, 2.5 hours per week committment Certification: Certification included Language: English Learning Materials: downloadable presentations and templates, video lessons, audio, transcriptions. Where: Online on-demand, study anywhere When: Online on-demand, available 24/7

Fashion Ecommerce Management & Digital Marketing Course & Certification

Designed & created by leading fashion professionals.

Ecommerce Management & Digital Marketing Course & certification, designed and delivered by fashion and luxury professionals from leading fashion companies.

E-commerce Course Overview

eCommerce & Digital Marketing certification: flexible online course, workshops & practice labs.

This ecommerce & digital marketing course explores all the value chain activities of fashion e-commerce, from strategic planning to demand generation to ecommerce store management.

This ecommerce & digital marketing course is designed and delivered by leading digital fashion professionals who work in international brands and retailers.

The course is divided into E-commerce Management and Digital Marketing areas, together they will provide you with hands-on skills and deep understanding of fashion ecommerce and digital marketing processes, tools, KPIs, best practices and trends.

The course methodology is based on learning Goals, KPIs, Tools, Best Practices and Case studies from senior managers. And then you’ll consolidate the learnings with exercises, quizzes and workshops. The teachers will provide feedback and guidance on your work.

You’ll learn how to make a fashion e-commerce business successful and how to generate demand for your brand through digital marketing campaigns.

Fashion E-commerce and Digital Marketing Course

next start date

September 2025

COURSE DURATION

60 Hours (25 weeks)

45 Hours Lessons
15 Hours Practice

Delivery format

Online On-demand, Flexible study

Monthly live online Q&A

Online Practice with teachers feedback

Language: English

Subtitles: English and Italian

fees

$2,450 (exam fee included)

⇢ Included 5 hours of mentoring live online

CERTIFICATION

Fashion Ecommerce & Digital Marketing Management

COMMITMENT

2.5 hours per week

Outcome

By the end of this E-commerce and Digital Marketing course, you will have a solid understanding of ecommerce management and digital marketing processes, tools, KPIs, and best practices implemented by leading fashion brands and retailers.

Gain a comprehensive understanding of fashion ecommerce sales drivers and business rules with a focus on strategy, organisation and financial performance
Gain a comprehensive understanding of demand generation and how brands and etailers drive traffic to their websites
You’ll develop a deep knowledge of metrics, KPIs and techniques to define goals and monitor ecommerce teams performance to reach your financial goals
Develop expertise in organising, leading and coordinating ecommerce teams
Acquire a practical & workable knowledge of fashion e-commerce store management, buying and merchandising, marketplaces strategy and management, operations & logistics, and customer relationship management (CRM)
Attain knowledge and understanding of the up-to-date digital tools used by senior fashion professionals for performance marketing, search engine optimisation, email marketing, CRM
Obtain the Ecommerce and Digital Marketing Certification for Fashion & Luxury to fast-track your career

How to participate

Flexible ecommerce training: take this course wherever you are

Self-paced on-demand lessons with live online touch base events via Zoom
You should be prepared to dedicate around 2.5 hours per week to this course
New cohort starts every month
Over 13 weeks you’ll have access to approximately 45 hours of lessons
The live lessons will be recorded and always available on-demand for reviewing even outside of class hours
You can engage remotely with teachers and colleagues through our platform

Enroll

Who is this course for?

This course is for fashion professionals who need to acquire hands-on ecommerce skills to manage the ecommerce business in fashion brands and retail companies.

Benefits of the ecommerce training:

Gain the knowledge and skills that will enable you to work in fashion e-commerce, direct-to-consumer, e-wholesale and fashion digital marketing divisions at the highest level.
Learn in-depth fashion e-commerce management skills. (e.g. how to structure a business plan for e-commerce, how to organise E-commerce and how to manage an e-commerce team)
Study and work on creating and managing digital marketing strategies, campaigns and SEO projects.
Gain a thorough understanding of fashion e-commerce store management, merchandising, finance, e-commerce platforms, payments, logistics and legal,

Junior professionals

Professionals in the fashion and luxury industry at the initial steps of their careers. Professionals in junio to mid-senior roles such as Ecommerce Visual Merchandisers, Ecommerce Operations coordinators and Online Sales Assistants will find in this course a path to grow their career in fashion ecommerce. You will acquire a 360° understanding of ecommerce and you’ll acquire hands-on experience in: Strategic Planning, Finance, Operations, Analytics and Store Management.

Mid-to-Senior Fashion & Luxury Managers

Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion. Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.

Digital Agencies Professionals / System Integrators / Consultants

Learn the essential drivers of value for fashion companies, this will allow digital agency professionals like you to provider a better service and higher value to your clients. Understanding your clients business in detail is the first step to provide an effective service. In this course you’ll learn the characteristics of fashion companies, their goals, financial processes and how they generate value through ecommerce.

Senior Professionals, Head of Departments, CXOs

Whether you are Head of a department or managing a whole company as CEO, you need to understand the business logic and value drivers of Digital Marketing and Ecommerce. Yours is the responsibility to lead the digital transformation process of your company. In this course you’ll learn the strategies and processes implemented by leading fashion companies including E-commerce Strategy, Financial Planning, Merchandising and Store Management, Logistics and Operations, Digital Marketing. Senior professionals from experience in the bricks and mortar fashion industry will find the opportunity to acquire a deep understanding of the processes that make online sales successful and profitable

Fashion Entrepreneurs, business owners

If you are an entrepreneur in the fashion industry and you need to implement and drive sales online, this course will provide you with specific fashion e-commerce and digital marketing competences that will allow you to steer the wheel of your business, coordinate a team and manage external suppliers such as third party logistics (3PLs), Digital Marketing Agencies, ecommerce platforms and payment services providers.

Learn end-to-end Fashion Ecommerce & Digital Business and Marketing

In this fashion e-commerce and digital marketing course you will acquire the skills that will allow you to manage an e-commerce for a brand or retailer, from creating a business plan for e-commerce to managing an e-commerce team, from creating the product assortment to managing digital marketing campaigns. You will be provided with a comprehensive overview of all the activities of the Fashion E-commerce Value Chain and you will learn how to make you online channel profitable and sustainable. This course is a mix of live lessons online and on-demand lessons. All live lessons are recorded and available on-demand. – Live lessons with industry experts – Workshops – Q+A sessions and mentoring support – Self-paced resources – Interactive material, quizzes and final exam

Ecommerce and Digital Marketing Course Methodology

This course has a pragmatic online training methodology that starts from goals and KPIs that are relevant to Digital Fashion Management, exploring how to use the tools of the job.

Topics covered in the E-commerce and Digital Marketing course include

E-commerce Strategy: strategic decisions, key success factors, e-commerce value chain.
E-commerce Merchandising and Store Management: the fashion e-commerce buying process, the
Web Analytics & Business Intelligence: performance monitoring and measuring: key performance indicators, metrics, ecommerce & web analytics.
E-commerce operations: logistics, payments, customer service.
Digital marketing, performance marketing, user experience.

E-commerce and Digital Marketing Course Teachers

The teachers are some of the most experienced professionals in the Digital Fashion sector, specialised in the Fashion & Luxury industry. Read more about the teachers >>

Course content

60 hours (25 weeks), 45 hours lessons , 15 hours practice

Introduction to the Fashion Industry & Digital Business

• Introduction to the Fashion Industry & Digital Business
Topics include: Fashion business models, market structure, sales channels, brand positioning and product lifecycle

Fashion E-commerce Strategy & Organisation

One of the core modules in this course, you’ll learn how to elaborate an ecommerce business plan for a fashion business, create a 5-years plan and plan a roadmap to achieve the goals established in the business plan and design a digital business strategy for growth and learn how to make decisions about which activities to insource or outsource to reach your financial targets.

• E-commerce Processes & Organisation
• Lifecycle of Ecommerce management processes
• Ecommerce Store Management
• E-commerce Strategy & Planning: Ecommerce Value Chain, and discuss key KPIs and financial metrics.
• Digital Fashion Business trends, trend analysis, forecasting, benchmarking
• Strategic planning, goal-setting, management best practices, task prioritisation, roadmapping and project planning planning
• Demand Generation, Ecommerce Budgeting, traffic growth, and conversion rates.
• Essential Financial Processes and Financial KPIs for Fashion Ecommerce: learn to read and control every line and of Profit & Loss of ecommerce to steer the wheel towards profitability and growth.
• Learn budgeting and forecasting processes used by fashion brands for ecommerce and other channels.
• Learn how to cost control through examples and practical exercises

P&L Management: Planning, Forecasting, Cost Control

In this on-demand lesson and live workshop you’ll acquire the essential knowledge of financial KPIs, budgeting process and financial controls best practices used in fashion companies. You will learn the essential financial metrics such as Gross and Net revenue, Gross Margin, Operating Margin, EBIT and EBITDA. You will understand the budget process, forecasting and the logic behind the financial targets and the company evaluation based on profitability. You’ll learn essential P&L management methodology to ensure a profitable ecommerce and managing cost of stock and investments. Including case studies and templates ready to use.

E-commerce Operations: Logistics, Shipping & Customer Service

Acquire the essential knowledge to coordinate e-commerce operations which include: logistics management, shipping, customer service and online payments.
Learn how to organise the customer service team and processes for fashion ecommerce, define goals, KPIs and Service Levels Agreements. Learn the strategies and tools to manage customer enquiries efficiently and transform the customer service cost into an opportunity to drive additional sales. You’ll learn the KPIs to measure efficiency and effectiveness of the customer service. Learn how to evaluate insourcing and outsourcing opportunities, we’ll explore case studies and digital solutions built by leading fashion brands to improve the customer service experience and online virtual selling.

Online Store Management

Acquire the essential skills to implement a Commercial Plan for fashion ecommerce, organise a merchandising & promotional calendar, manage the Buying and Merchandising processes and update a fashion E-commerce website, implement design and optimisation, track sales and performance of your online store..

UX Design for Fashion Ecommerce

The success of fashion e-commerce is created by a mix of content, technology and User Experience Design. Despite the fact that e-commerce user experience is standardised in many aspects, there are important differences from brand to brand and between product categories that need to be accounted for in order to implement the most suitable user experience for the specific product-brand-user combination. In this lesson you’ll learn the essential techniques to design and optimise the user experience for your users and you’ll learn how to measure the effectiveness of your web interface.
Topics include: Home Page, Product Listing (PLP) and Product Detail Page (PDP) design, Bechmarking, Landing Pages, Check out best practices, Conversion Rate Optimisation (CRO), Analytics, AB Testing.

Marketplaces & Internationalisation

In this module In this course, you will acquire the skills to manage marketplaces such as Zalando, Amazon, Farfetch. The course covers the explanation of marketplace business logics, business and logistical models, analysis of the profit and loss of the marketplace channel, and the study of KPIs for performance monitoring.
The course includes a workshop with a simulation of P&L analysis and merchandising strategy for marketplaces.
You’ll learn about cross border e-commerce management, doing e-business in foreign markets such as the Far East, Middle East and Africa. You’ll learn about relevant digital sales channels in different markets and how to meet local markets customers expectations via localisation and optimisation of the websites for cultural differences.

Customer Relationship Management

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. This module covers both strategic and technological aspects of CRM. This short course is made of a 2-hour on-demand lesson and 2-hour live virtual class workshop with the teacher.

Analytics and Business Intelligence

Study the KPIs utilised by fashion companies to track performance of digital channels and learn how to use some of the analytics tools utilised by fashion companies for analysing performance of digital campaigns. We will also look at the most recent Artificial Intelligence platforms used for predictive analytics.

Technology for Fashion Ecommerce

Gain an overview and understanding of the E-commerce platforms most frequently used by fashion companies such as Adobe Commerce, Shopify and Salesforce. You’ll also learn about other technology generally adopted by fashion brands for their e-commerce infrastructures such as Marketing Technology tools, Product Information & Asset Management, Order Management Systems & AI Applications. You will explore Omnichannel Digital Communication including Digital in store applications and Omnichannel customer care.

Essential Legal Aspects of Fashion E-commerce

Acquire the essential knowledge of international Privacy Laws such as GDRP, e-commerce consumers rights and fiscal aspects to run cross border e-commerce in compliance with local and international law. The short course includes a lesson on Cybersecurity.

Digital Marketing Strategy & Budget

In this module we’ll explore and discuss how to structure the budget for Digital Marketing for a Fashion E-commerce Business. The Goal is to ensure the e-commerce websites achieves the targets of traffic and conversion rate to reach the expected revenue. In this lesson you’ll learn how to orchestrate the different traffic acquisition channels in a comprehensive digital strategy to reach the revenue targets for your e-commerce.
In the second part of this lesson we’ll have the heads of Digital Departments from Leading fashion brands to explain their approach and discuss strategies and techniques with the participants.

Omnichannel Marketing & Content Strategy

In this lesson we’ll explore solutions and applications to leverage digital solutions in Bricks and Mortar stores, we’ll discuss online to offline and offline to online strategies and solutions. We’ll learn how to create engaging content that can be utilised across different sales channels to generate both organic and paid traffic.

Newsletter Design and Contact Planning

In this lesson and workshop we’ll work together on the creation of a contact plan and the design of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns.

Performance Marketing for Fashion E-commerce

Deep dive into the digital communication best-practices with senior managers and professionals from specialising agencies.
In this module you’ll learn how to create a digital marketing strategy and implementation plan. You’ll gain hands-on experience on frequently used tools for digital advertising and social media marketing. We’ll discuss the best practices adopted by leading fashion and luxury brands.

Search Engine Optimisation

In this workshop you’ll acquire hands on-experience to master the most advanced tools needed to optimise your e-commerce for search engines. This short course is composed of a on-demand lesson and a live workshop in virtual classroom with teachers.

The ecommerce & digital marketing course can be adapted for companies. For more information please contact us.

Ecommerce & Digital Marketing Course