Leading the way in Digital Fashion
About us
Founded in 2023 by Enrico Fantaguzzi, Enrico Roselli and Kerin Goodall. Digital Fashion Academy is a knowledge platform for fashion professionals and entrepreneurs.
The academy’s instructors are industry professionals who enjoy sharing best practices and learnings with the students of the academy.
The learners are fashion professionals and entrepreneurs who need to update or upgrade their skills with digital knowledge.
Digital Fashion Academy focuses on professional training with a practical and pragmatic approach: the lessons focuses on Tools, Best Practices and KPIs. The lessons are delivered digitally live and on-demand for maximum flexibility. The theory lessons are always followed by exercises, workshops and quizzes to ensure the most effective learning.
The methodology is based on international standards.
About the founders
Enrico Fantaguzzi
Co-founder and Course Director
Enrico Fantaguzzi has more than 20 years experience in the fashion & luxury industry as e-commerce and digital marketing professional. He has worked for brands such as Gucci, Tod’s, 7 For All Mankind, Twinset, Paul & Shark, Doucal’s, Woolrich, Yoox.
He is co-founder of Digital Fashion Academy and EBAS E-business Association. Enrico consults for fashion and luxury brands, guiding them through the digital transformation and the expansion of their online business.
He is expert in project management with certifications in PMP and Prince 2
Enrico F. teaches Ecommerce and Digital Strategy in the course Fashion Ecommerce Management and Digital Marketing Budget in Fashion Digital Marketing Course
Enrico Roselli
Co-founder and CFO
Enrico Roselli is an experienced Chief Executive Officer, formerly CEO of La Martina, the iconic luxury sportswear polo brand.
Enrico is co-founder of Digital Fashion Academy and has a Masters Degree in Law.
His specializations include Intellectual Property management, licensing, retail and franchise development, opening new markets and developing company e-commerce and digital strategy.
Enrico R. teaches fashion business models and sales strategy in the course Fashion Ecommerce Management
Kerin Goodall
Digital Learning Manager
Kerin Goodall has over 20+ years of experience in training and education in various sectors including Fashion, Pharmaceutical and Ministerial.
She is founder of English Digital Academy and has experience in designing and developing e-learning content, implementing technology solutions, and providing support and training to users.
Why training with Digital Fashion Academy.
Here you can acquire skills you need to work in the contemporary fashion industry. If you want to work in fashion or just stay up-to-date with changes in fashion industry, you can find here a comprehensive training path to acquire the business and technology skills that you need to master in the contemporary fashion industry
Technology is reshaping the way we design, manufacture and market fashion. The digital fashion academy will help you stay up to date with this changes, DFA provides you with in dept knowledge and help you stay relevant in the job market.
Towards the Digital First Fashion industry
E-commerce organisational maturity model in Fashion Companies. In the quadrant we see the progression from the Bricks&Mortar business model to Digital First, going through either E-commerce Units or Omnichannel Organization
Technology is reshaping the way we design, manufacture and distribute fashion.
With Digital Fashion Academy you can stay up to date, grow your business and develop your career.
Digital Fashion Academy Competence Model
We have mapped the knowledge areas and the skills required to be successful in the modern fashion arena. Here below you can find them represented in a chart with the 4 knowledge areas at the center of a circle. The skills are listed in the circle, each segment in a different color represents a skillset.
Management
4 horizontal management areas: management, fashion, project management and technology. These apply to every field of specialization
Specialisations
Fashion specific areas of competence to develop in order to compete in the present market.
Fashion Management
Why has fashion management become so relevant?
The preparation of Fashion and Luxury managers has become more and more relevant in the last few years as the market is becoming more and more competitive. In particular with the development of e-commerce and digital channels, luxury and fashion companies compete in a global market where every product is present on all the channels at the same time, and you competitors products are just one click away.
Key figures and trends
30% of fashion jobs as we know them may not exist in 10-15 years, changes in consumer preferences and artificial intelligence being some of the reasons behind this change.
90% of all the products sold online and offline are influenced by digital. This simply means that the customers research products online before buying or simply are exposed to digital media messages that influcence their decisions.
Digital Fashion Academy training scope
To explain the concept behind Digital Fashion Academy, let’s divide the fashion knowledge into two streams “manufacturing technology” and “digital selling”. Digital Fashion Academy has at its heart the creation of knowledge around the digital selling, focusing on:
- Fashion Business Management
- Ecommerce management
- Omnichannel
- Digital Marketing
- Digital retail
Benefits for the students
The founders of Digital Fashion Academy are Fashion and Luxury professionals with more than 20 years of experience in the sector and so are the professionals who take time from their current jobs to come and teach at the Digital Fashion Academy.
As experienced professionals in this sector, we know that the fashion industry has its own rules and processes. This rules and processes are complex and they differ from the rules and processes from other sectors. The fashion calendar, the seasonality, brand positioning, pricing, brand image, cost structure, sourcing, distribution channels, are just some examples of this specificity.
On the other hand, manufacturing technology is at the heart of product innovation, and needs to be leveraged by digital business professionals, as the result of the market needs.
What’s next
Feel free to enjoy the free resources, subscribe the mailing list or follow us on Linkedin.
Never miss an update
Sign up to our mailing list and receive updates on training programs, job opportunities and free resources.