Learn end-to-end Fashion Ecommerce & Digital Business and Marketing
In this fashion business management online course you will acquire the skills that will allow you to manage an e-commerce business, from creating a business plan for e-commerce to managing an e-commerce team, from creating the product assortment to managing digital marketing campaigns.
You will be provided with a comprehensive overview of all the activities of the Fashion E-commerce Value Chain and you will learn how to make you online channel profitable and sustainable.
This course is a mix of live lessons online and on-demand lessons. All live lessons are recorded and available on-demand.
– Live lessons with industry experts
– Workshops
– Q+A sessions and mentoring support
– Self-paced resources
– Interactive material, quizzes and final exam
This course has a pragmatic online training methodology that starts from goals and KPIs that are relevant to Digital Fashion Management, exploring how to use the tools of the job.
Topics covered in this course include:
E-commerce Strategy: strategic decisions, key success factors, e-commerce value chain.
E-commerce Merchandising and Store Management: the fashion e-commerce buying process, the
Web Analytics & Business Intelligence: performance monitoring and measuring: key performance indicators, metrics, ecommerce & web analytics.
E-commerce operations: logistics, payments, customer service.
Digital marketing, performance marketing, user experience.
For the course programme, download our brochure
Teachers:
The teachers are some of the most experienced professionals in the Digital Fashion sector, specialised in the Fashion & Luxury industry.
Read more about the teachers >>
