Learn Marketplace Management for Fashion.

The Online Fashion Marketplace Course:

In this comprehensive online course, you will gain the essential knowledge and practical skills needed to effectively leverage fashion marketplace management as a powerful sales channel for your fashion brand. By the end of this course, you will be well-equipped to navigate and manage fashion e-commerce marketplaces, ensuring optimal performance and profitability for your business.

The course covers the explanation of marketplace business logics, financial plan and logistic models, including Profit & Loss statement for the marketplace channel, the study of KPIs for performance monitoring and marketing & advertising on marketplaces.

The course is specifically designed for fashion and luxury sector and explains how the main fashion and luxury marketplaces function.

Topics Covered in the Course:

Marketplace Strategy
- Understand the foundational principles of fashion marketplace management, including the fashion e-commerce marketplace ecosystem, cross-border e-commerce, and drop-shipping strategies.
- Income statement (P&L), from Net Revenue to EBITDA: acquire the skills needed to analyze the financial performance of your online marketplace channel.
- Explore various types of marketplaces and how they differ in terms of structure, target audience, and business models.
- Gain insights into cost structures, pricing strategies, and margin optimization to enhance profitability in fashion marketplace online environments.
Operation of Marketplaces and Business Models
- Explanation of key fashion marketplace online players, positioning, and advantages.
- Learn about the logistical considerations and strategies for efficient inventory management, order fulfillment, and customer service across various marketplace marketing platforms.
- Explore and evaluate alternative merchandising and logistic scenarios with online exercises.
Technical Integration of Marketplaces and Content Management: Learn the experts tips and best practices to integrate with online fashion marketplace platforms
- Product Data, Stock information, Prices, Orders and Returns.
- Logistics flows KPIs, Service Level Agreement (SLAs).
- Tax and administrative aspects.
- In-depth Study of leading Fashion and Luxury Marketplaces: Farfetch, Yoox, Breuninger, Zalando, Amazon.
Technical Integration of Marketplaces and Content Management
- Data and logistical flows.
- Learn how the marketplace connectors such as Tradebyte, Highstreet, Lengow work.
Marketing and Advertising Activities to Support Marketplace Sales
- Discover marketplace advertising best practices to promote your brand and products on fashion marketplace online platforms.
- Explore how marketplace ad management tools support effective digital marketplace marketing strategies on high-traffic platforms like Zalando and Amazon.
Deep dive into the day-to-day life of a marketplace manager in the fashion industry, the importance of data feed and the tools to use, the role of marketplace ad management, and configurating best practices.

Benefits of being skilled in Marketplaces:

Expand your reach: increase brand visibility and tap into new customer segments via online marketplace marketing strategies.
Boost sales: drive sales growth through a wider distribution network across fashion e-commerce marketplaces.
Optimise resources: leverage existing marketplace infrastructure to streamline operations and improve your marketplace marketing digital strategies.
Data-driven decisions: make informed decisions based on marketplace insights and KPIs
Stay competitive: Gain a competitive edge by mastering the growing marketplace landscape

Learning outcomes:

By taking this marketplace course you will:

Master the Marketplace Fashion Digital Landscape: Gain a solid understanding of marketplaces and the various business models they employ. Explore the advantages and disadvantages for fashion brands
Navigate Top Fashion Marketplaces: Learn about the positioning and key features of leading fashion and luxury marketplaces and how this can fit in with your brand strategy
Optimize your Performance: Understand e-commerce marketplace management, fashion marketplace management, and gain insights into performance metrics, KPIs, and digital marketplace marketing strategies.
Integrate with Online Marketplace Management: Explore the technical aspects of connecting your brand using EDIs (Marketplace Broker) to marketplaces and understand how to build scalable e-commerce marketplace management processes for growth.
Learn the Best Practices: Develop a clear understanding of the day-to-day of a marketplace manager, understanding the data feed and the best tools and practices to develop the business
Master Marketing and Ads functions: Discover how to leverage the power of platforms like Zalando and Amazon for marketing and advertising. Learn how to plan and implement high-impact marketplace advertising and online marketplace marketing initiatives.

Format & Methodology:

Course duration: 6 hours on-demand
Language: English. Subtitles English and Italian

The teaching methodology is based on the work of industry professionals employed in fashion companies, e-tailers, and agencies. The typical structure of the lessons includes:

– Objectives and structure of the marketplace function in fashion companies.
– Results measurement: monitoring results and KPIs.
– Tools: learning the tools and software used by professionals.
– Analysis of best practices and case studies of Fashion & Luxury Brands.
– Processes and guidelines implemented in fashion companies.
– Consolidation: exercises, group work, and/or quizzes.

Learn from marketplaces experts:

Meet the marketplace experts that will share with you their learnings from selling on international marketplaces such as Amazon, Zalando and Farfetch. Learn how to integrate marketplaces, how to advertise on marketplaces and how to make your marketplace ecommerce P&L profitable, .

Andrea Dell’Olio
Digital Marketplace Manager at BOGGI MILANO

““Mastering the intricacies of fashion marketplaces is essential to expanding your brand’s reach and optimizing profitability, leveraging data, and marketing techniques to compete in the digital space.”

I am a professional who mainly deals with studying, designing and implementing strategies, innovative online sales solutions within companies by launching and expanding the business through digital & marketplace channels.

Andrea teaches Marketplaces Marketing and Strategy in the course Fashion Ecommerce Management and Selling successfully on marketplaces

Giulia Rosetti
Marketing & Digital Director

Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field.

Her competencies include channels integration and developing strategy across brand and ecommerce, but she also has strong experience working with fashion digital pure players and marketplaces.

Working for global apparel and fashion companies such as adidas, Levi Strauss & co. and C&A, she has developed a broad point of view on this industry and how marketing plays a role in growing both the brands and the business.

Giulia teaches Marketplaces Marketing and Strategy in the course Fashion Ecommerce Management and Selling successfully on marketplaces

Iacopo Pecchi
Digital Marketplace Expert at Marketplace Generation

Iacopo is the founder of Marketplace Generation, a company that specialises in supporting Fashion Brands to launch and manage their Marketplace channels

Who is This Course For?

This course is ideal for:

Professionals and aspiring specialists looking to elevate their knowledge and expertise in managing fashion and luxury marketplaces
Marketing and Digital Specialists in the fashion and luxury sector seeking to master advertising and promotional strategies specific to marketplaces.
Fashion Brand Managers looking to expand into digital marketplaces and build a profitable online presence.
E-commerce Professionals aiming to optimize performance on platforms like Zalando, Farfetch, Amazon, and more.

Whether you work for a legacy fashion brand, a growing e-tailer, or are building your own label, this course equips you with the strategic mindset, technical knowledge, and hands-on skills needed to succeed in the fashion marketplace.

Why Choose This Course?

Fashion marketplace management has become a vital skill for brands looking to thrive online. This online course in marketplaces is specifically tailored for fashion and luxury professionals who want to stay ahead in the evolving world of e-commerce marketplace management.

Industry-Relevant Expertise: Learn directly from experts who have managed real-world marketplace fashion digital strategies for top-tier brands and platforms like Farfetch, Amazon, Zalando, and more.
Comprehensive Curriculum: Gain deep insight into every aspect of marketplace management—from logistics and financial models to pricing strategies and technical integrations.
Practical, Hands-On Learning: Build real-world skills through interactive exercises, performance analysis, and case studies focused on fashion marketplace online dynamics.
Focused on Fashion & Luxury: Unlike generic online marketplace management courses, this one is purpose-built for the fashion and luxury sector, addressing the specific challenges and opportunities you’ll face.
Flexible & Accessible: As an online course in marketplaces, you can learn at your own pace, with lifetime access to resources designed to support your career growth.

This is more than a marketplace course—it’s your gateway to mastering the full potential of digital commerce within the global fashion industry.

Benefits of studying with DFA:

– The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies in marketplace fashion digital spaces.
– The course is conducted live via online meetings with the option to view the lesson on demand for 12 months.
– Participants can interact with teachers and our community during and after the course to deepen their understanding of fashion marketplace management .

Fashion Marketplaces Management