Learn how to grow your business and reach new customers with fashion marketplaces
Discover how leading fashion brands expand their business on new markets, open new sales channels, integrate with leading and niche digital marketplaces for fashion.
The #1 Ecommerce Marketplace Management Course designed and delivered by Fashion Professionals
Discover how leading brands successfully grow their sales and reach new customers on international fashion markeplaces. Learn commercial strategies, technical integration and marketing techniques.
Course Overview: Fashion Marketplace Strategy & Management
This comprehensive course provides a deep dive into fashion marketplace management and marketplace marketing, equipping you with the strategic, operational, and technical skills to succeed on leading fashion marketplaces.
From core principles of the fashion e-commerce marketplace ecosystem, to understanding how cross-border e-commerce works, drop-shipping models, and the characteristics of different marketplace business models such as Farfetch, Yoox, Breuninger, Zalando, and Amazon.
You’ll learn how to determine profitability of each marketplace and how to integrate different marketplaces with your ecommerce platform using product data feed and connectors for marketplaces such as Tradebyte.
You will gain hands-on insights into logistics, inventory management, fulfilment strategies, customer service requirements.
In the marketing module, you will discover how to use marketplace marketing and advertising tools to maximise product visibility and sales.
Course Key facts
When it starts
⇢ Instant access to this course. Enrol and start.
Course Duration
⇢ 6 hours total duration
⇢ 6 months full access
Delivery format
⇢ Online on-demand, study at your own pace
⇢ Online practice with teacher feedback
⇢ Language: English with English and Italian subtitles
Fees
⇢ €350
⇢ Includes x1 mentoring session of 30 minutes
⇢ Personal 1:1 onboarding call
⇢ Certification included
Certification
Professional Certificate in Fashion E-commerce Marketplace Management
⇢ Industry approved
Learn from a head of online fashion marketplaces
Meet the marketplace experts that will share with you their learnings from selling on international marketplaces such as Amazon, Zalando and Farfetch. Learn how to integrate marketplaces, how to advertise on marketplaces and how to make your marketplace ecommerce P&L profitable, .
Andrea Dell’Olio – Digital Marketplace Manager at BOGGI MILANO
““Mastering the intricacies of fashion marketplaces is essential to expanding your brand’s reach and optimizing profitability, leveraging data, and marketing techniques to compete in the digital space.”
I am a professional who mainly deals with studying, designing and implementing strategies, innovative online sales solutions within companies by launching and expanding the business through digital & marketplace channels.
Fashion Marketplace Management Learning Outcomes
By taking this marketplace course you will:
- Master the Marketplace Fashion Digital Landscape: Gain a solid understanding of marketplaces and the various business models they employ. Explore the advantages and disadvantages for fashion brands
- Navigate Top Fashion Marketplaces: Learn about the positioning and key features of leading fashion and luxury marketplaces and how this can fit in with your brand strategy
- Optimize your Performance: Understand e-commerce marketplace management, fashion marketplace management, and gain insights into performance metrics, KPIs, and digital marketplace marketing strategies.
- Integrate with Online Marketplace Management: Explore the technical aspects of connecting your brand using EDIs (Marketplace Broker) to marketplaces and understand how to build scalable e-commerce marketplace management processes for growth.
- Learn the Best Practices: Develop a clear understanding of the day-to-day of a marketplace manager, understanding the data feed and the best tools and practices to develop the business
- Master Marketing and Ads functions: Discover how to leverage the power of platforms like Zalando and Amazon for marketing and advertising. Learn how to plan and implement high-impact marketplace advertising and online marketplace marketing initiatives.
Fashion Marketplace Management Course Programme:
Gain the comprehensive knowledge and practical skills needed to manage fashion marketplaces such as Zalando, Farfetch, Net-a-porter. The course covers the explanation of marketplace business logics, financial plan and logistic models, technical integration, Metrics and KPIs to measure performance, Marketing & advertising on marketplaces. The course is specifically designed for fashion and luxury brands and retailers.
Lesson 1: Marketplace Strategy
Understand the foundational principles of fashion marketplace management, including the fashion e-commerce marketplace ecosystem, cross-border e-commerce, and drop-shipping strategies.
- Income statement (P&L), from Net Revenue to Profit Margin: acquire the skills needed to analyze the financial performance of your online marketplace channel.
- Explore various types of marketplaces and how they differ in terms of structure, target audience, and business models.
- Gain insights into cost structures, pricing strategies, and margin optimization to enhance profitability in fashion marketplace online environments.
Lesson 2: Marketplaces Operations and Business Models
Topics:
- Explanation of key fashion marketplace online players, positioning, and advantages.
- Learn about the logistical considerations and strategies for efficient inventory management, order fulfilment, and customer service across various marketplace marketing platforms.
- Explore and evaluate alternative merchandising and logistic scenarios with online exercises.
Lesson 3: Technical Integration of Marketplaces and Content Management
Learn the experts tips and best practices to integrate with online fashion marketplace platforms.
- Product Data, Stock information, Prices, Orders and Returns.
- Logistics flows KPIs, Service Level Agreement (SLAs).
- Tax and administrative aspects.
- In-depth Study of leading Fashion and Luxury Marketplaces: Farfetch, Yoox, Breuninger, Zalando, Amazon.
- Data and logistical flows.
- Learn how the marketplace connectors such as Tradebyte, Highstreet, Lengow work.
Lesson 4: Marketing and Advertising Activities to Support Marketplace Sales
Topics:
- Discover marketplace advertising best practices to promote your brand and products on fashion marketplace online platforms.
- Explore how marketplace ad management tools support effective digital marketplace marketing strategies on high-traffic platforms like Zalando and Amazon.
Lesson 5: The role of the Online Marketplace Manager
Deep dive into the day-to-day life of a marketplace manager in the fashion industry, the importance of data feed and the tools to use, the role of marketplace ad management, and how to apply best practices
Are you looking for training for your company or support with marketplaces strategy or integration? Our experts are available to support you with one to one coaching: contact us.
Benefits of being skilled in Marketplaces:
- Expand your reach: increase brand visibility and tap into new customer segments via online marketplace marketing strategies.
- Boost sales: drive sales growth through a wider distribution network across fashion e-commerce marketplaces.
- Optimise resources: leverage existing marketplace infrastructure to streamline operations and improve your marketplace marketing digital strategies.
- Data-driven decisions: make informed decisions based on marketplace insights and KPIs
- Stay competitive: Gain a competitive edge by mastering the growing marketplace landscape
Who is This Course For?
This course is ideal for:
- Professionals and aspiring specialists looking to elevate their knowledge and expertise in managing fashion and luxury marketplaces
- Marketing and Digital Specialists in the fashion and luxury sector seeking to master advertising and promotional strategies specific to marketplaces.
- Fashion Brand Managers looking to expand into digital marketplaces and build a profitable online presence.
- E-commerce Professionals aiming to optimize performance on platforms like Zalando, Farfetch, Amazon, and more.
Whether you work for a legacy fashion brand, a growing e-tailer, or are building your own label, this course equips you with the strategic mindset, technical knowledge, and hands-on skills needed to succeed in the fashion marketplace.
Why Choose This Course?
Fashion marketplace management has become a vital skill for brands looking to thrive online. This online course in marketplaces is specifically tailored for fashion and luxury professionals who want to stay ahead in the evolving world of e-commerce marketplace management.
- Industry-Relevant Expertise: Learn directly from experts who have managed real-world marketplace fashion digital strategies for top-tier brands and platforms like Farfetch, Amazon, Zalando, and more.
- Comprehensive Curriculum: Gain deep insight into every aspect of marketplace management—from logistics and financial models to pricing strategies and technical integrations.
- Practical, Hands-On Learning: Build real-world skills through interactive exercises, performance analysis, and case studies focused on fashion marketplace online dynamics.
- Focused on Fashion & Luxury: Unlike generic online marketplace management courses, this one is purpose-built for the fashion and luxury sector, addressing the specific challenges and opportunities you’ll face.
- Flexible & Accessible: As an online course in marketplaces, you can learn at your own pace, with lifetime access to resources designed to support your career growth.
This is more than a marketplace course—it’s your gateway to mastering the full potential of digital commerce within the global fashion industry.
Benefits of studying with DFA:
– The course is designed by fashion and luxury professionals to meet the real needs of fashion and luxury companies in marketplace fashion digital spaces.
– The course is conducted live via online meetings with the option to view the lesson on demand for 12 months.
– Participants can interact with teachers and our community during and after the course to deepen their understanding of fashion marketplace management .
Learning Experience & Methodology
The course combines expert teaching, real-world projects and mentoring. Each module connects theory with practice using:
- Video lessons led by experienced fashion & luxury marketplace professionals.
- Case studies from leading fashion brands and retailers.
- Interactive quizzes, exercises and practical assignments.
- Optional live coaching for discussion and feedback.
- Tools: learning the tools and software used by professionals.
- Processes and guidelines implemented in fashion companies.
- Consolidation: exercises, group work, and/or quizzes.
This ensures participants understand key concepts and can apply them in real business situations.
Fashion CRM Marketing certification
Get your certification in Fashion Marketplace Management
Obtaining a fashion certification will help you to stand out in the fashion professionals industry and will help you to improve your career. This CRM Marketing course offers you the opportunity to acquire a certificate to add to your CV and LinkedIn profile.
DFA Certificates and Digital Badges are a recognition of the effort and dedication you’ll put into this significant journey, verifying your knowledge and new skill set.
You can share it with the world through your social profiles and have the opportunity to showcase your involvement to potential employers, friends, and family.
Fashion Marketplace Management Course Instructors
Meet the Managers who contributed to this Fashion Ecommerce Course. Learn from senior fashion & luxury professionals actively working in top brands. Gain expert insights remotely from industry leaders, agencies, and tech innovators.
Giulia Rosetti
Giulia is Marketing and Digital Director for GrandVision in Benelux (EssilorLuxottica) and comes with 12 years of experience in the field.
Andrea Dell’Olio
MD of SpectR Consulting,
Former CFO at Philipp Plein and Finance Director at Michael Kors.
Iacopo Pecchi
Iacopo is the founder of Marketplace Generation, a company that specialises in supporting Fashion Brands to launch and manage their Marketplace channels.
What students say about Digital Fashion Academy’s courses
Our students appreciate the hands-on training, the networking opportunities and the experience brought by senior fashion & luxury managers.
Laly
Fractional Growth Partner for DTC Brands
A must for anyone working in (or around) fashion e-commerce
“I absolutely loved this course: it was clear, complete, and genuinely filled the gaps in my knowledge. I’ve worked in e-commerce and comms for years, but I never studied business itself. I really needed someone to explain complex financial topics in a way that made sense, without skipping concepts or overcomplicating things, and this course nailed it.
It’s totally worth the investment. Whether you’re directly managing financials or working in a different department, understanding the P&L mindset is crucial to making smarter, more profitable decisions. This course gives you that mindset. 100% recommended.”
Martina
Ecommerce Merchandising Specialist at Gucci
Recommended
“I recommend this course to all interested in pursuing a career in digital and those who already occupy managerial positions, both for the variety of topics covered and for updating on the latest tools.”
Gabriella
Ecommerce Manager at Kocca
Rich and Complete
“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”
FAQs
Can I start anytime?
The attendance is flexible, you can attend anytime and anywhere within 6 months from enrolment.
I’m a fashion entrepreneur is this course suitable me?
This course is recommended for fashion entrepreneurs, business owners, e-commerce managers and other professionals who need to acquire a deep understanding of fashion marketplaces management such as Zalando, Amazon and Farfetch.
Is there a certification at the end of the course?
Yes. Upon successful completion, you will receive an industry-validated Certificate of Attendance by Digital Fashion Academy.
Does the course explain how to integrate Fashion Marketplaces with my ecommerce platform
Yes, the course provided an overview of how to integrate online fashion marketplaces with you ecommerce platform. If you need information about how to integrate a fashion marketplace with your ecommerce platform you can contact us or use the mentoring session included in the course to ask more information about your case.
Does the course explain what tools to use to manage Online Fashion Marketplaces
Yes, the course has a pragmatic approach that focuses also on the tools and solutions to manage online marketplaces.
How can I pay for the course?
You can pay by credit card, paypal or bank transfer. Credit cards and PayPal offer pay by instalment solutions.
I’m a professional with a busy schedule, is the attendance to lesson flexible?
Yes, attendance is completely flexible. You can complete the training at your own pace, on your own schedule.
In which languages are the lessons available?
The lessons are available in English, but you can request the subtitles in additional languages after you enrol.
How can I enrol in the fashion marketplace management online course?
To enrol in this course you need to buy the course online and you’ll receive the user name and password to access the course shortly after completing the purchase of the course.
Is there live coaching or mentoring included in the course?
Yes, there is a complimentary session of mentoring included in the price of the course. The mentoring session duration is 30 minutes and you can choose the mentor you to talk to from our mentors page.