Our Favourite Spring Newsletters and Why We Picked Them

Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us stop scrolling and what made them stand out, especially in how they balance engagement and product discovery.

Revolve Nails the Spring Sale Vibe

Why it stood out: effortless looks & spring energy

We like this fashion newsletter because it gets the spring vibe so right—light, effortless looks, and fresh energy. As a spring newsletter, it opens strong with that bold “The Dress You Love Is Now On Sale” headline and dreamy visuals that scream warm weather. We also love how it breaks down the dresses by mood – night out, vacation, summer minis – so it’s easy to browse based on what you’re looking for. Overall, it’s clean, shoppable, and the whole layout feels like one of the best fashion email newsletters we’ve seen this season. Brands like Revolve clearly know how to align content with key eCommerce KPIs in the fashion space.

Alo’s Spring Edit is Clean, Cute, and on Sale

Why it stood out: sporty, clean, and clickable

We like this fashion newsletter because it’s sporty, clean, and easy to shop. The visuals hit right away—matcha in hand, tennis skirt on, very that girl energy. The 30% off is obvious but not overwhelming, and the “spring style guide” concept makes it feel like a fashion trends newsletter with substance. The layout is minimal but still gives you outfit inspo, and we’re into how they’ve fully committed to the skirt season vibe.

These Coach Picks Just Make Sense for Spring

Why it stood out: calm tones and spring staples

We like this newsletter because it keeps things simple and wearable – no over-the-top styling, just cute pieces you’ll actually reach for. The floral bags are subtle but still give that spring energy, and the whole fashion newseltter feels really mix-and-matchable. It’s the lind of spring newsletter that feels relaxed but intentional – a go-to fashion newsletter example for brands leaning into soft, shoppable storytelling.

Evry’s Soft Girl Spring Is Loud, Pink, and Ready to Shop

Why it stood out: playful tone, curated picks

We like this fashion newsletter because it leans all the way in – bold pink, fun energy, and no confusion about what’s on offer. The collage-style visuals give that casual Insta-edit vibe, and the “Soft Girl Spring Picks” section is super clickable with clear product shots. It’s bold, playful, and makes you want to grab a tote, throw on some gold hoops, and romanticize your next coffee run. This one totally nails the aestheitc of the best fashion email newsletters today.

Lululemon’s Spring Edit is Effortless and Elevated

Why it stood out: off-duty ease, fresh tones

We like this newsletter because the “Looks like sunshine” line is simple but hits – and the styling is giving cool, breezy, off-duty energy without being too sporty. As a fashion newsletter, it’s clean and cohesive. The crochet, the soft knits, the mellow tones – it’s all super wearable and made for sunny days. No fuss, no over-styling, this is one of those fashion newsletter examples that gets effortless spring styling just right.

Real Deals, Real Cute, and Up To 85% Off

Why it stood out: minimal and on-brand

We like this newsletter because it doesn’t play around – 85% off? Say less. The bold blue backdrop instantly pops in your inbox, and the grid layout makes it super easy to browse standout spring pieces (hi, cherry red heels and floral knits). It’s one of those fashion newsletters that feels curated and clickable without trying too hard. As a spring newsletter, it’s bold but still on-brand – definitely a strong fashion newsletter example for brands that want to keep promos fun but still on-brand.

Aritzia’s “Into the Sun Sale” Shines on Spring Staples

Why it stood out: wearable pieces, soft styling

We like this newsletter because Aritzia’s spring drop is giving that light, effortless vibe we all want when the weather starts warming up. It’s a great fashion newseltter example of minimal styling that still feels elevated. The color palette is super fresh and breathable, and everything feels made for those laid-back spring days. As far as spring newsletters go, this one keeps things clean while still driving home that 30–50% off “Into the Sun Sale”, in way that feels aligned with Aritzia’ brand.

Bath & Body Works is Doing the Most in the Best Way

Why it stood out: strong colour story and scroll-friendly

We like this newsletter because it feels like a vacation in your inbox. Bright visuals, strong product curation, and a crystal-clear spring theme make this a standout spring newsletter – whether you’re into fresh starts, cozy scents, or stocking up on moisturizers. It’s easy to scroll, easy to shop, and makes you want to treat yourself and your space.

Urban Outfitter’s Sky Blue Edit Feels Like Spring in a Newsletter

Why it stood out: spring energy in full effect

We like this newsletter because it’s giving full-on spring moodboard energy. The sky blue theme is soft, fresh, and super wearable—and the dreamy rainbow backdrop just adds to the vibe. It’s a fashion trends newsletter that doesn’t feel over-styled, made in a way that actually feels fun to scroll, and everything ties back to the color story without feeling too matchy-matchy. It makes you want to refresh your closet with easy, light pieces you’ll actually wear on repeat.

More Than Just a Pretty Layout

From smart segmentation to shoppable design, these fashion newsletters show how email still plays a core role in effective digital marketing for fashion brands – helping them build stronger connections with their audience, drive seasonal sales, and translate brand storytelling into real engagement. It’s not just about looking good in the inbox; it’s about using design, timing, and tone to move the customer journey forward.

Download the guide to our spring 2025 newsletter picks