By Mari Kandalaft, Retail & Private Label Consultant Why the Middle East Is a Powerhouse for Italian Fashion Over the […]
Made in Italy Meets the Middle East: What Luxury Retailers Really Want Read Post »
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Digital Fashion Academy Bi-Weekly Report: March 29, 2025 Welcome to the latest edition of our bi-weekly update, featuring key developments
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert Read Post »
Setting up and ecommerce is easy, making e-commerce profitable requires a specific skillset. Find out how to make your ecommerce
Fashion Ecommerce Value chain Read Post »
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
Fashion Technology Read Post »
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
Interview with Marc Sondermann former Director of Fashion Magazine The past decade has witnessed a seismic shift in the fashion
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Marketplace Marketing: how to manage advertising on marketplaces and increase sales Read Post »
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
Visual merchandising is a crucial discipline that plays a key role in shaping business and brand image. By focusing on
Visual Merchandising Course Read Post »
