Fashion Digital Strategy

Fashion Digital Transformation

Digital Transformation in the fashion industry

Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. Digital transformation of fashion, do we really need it? Does fashion business really need digital transformation? Can fashion …

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Planning the implementation a Fashion eCommerce site

What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …

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Fashion Ecommerce Value Chain

Ecommerce Fashion Strategy

Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …

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Fashion Lifecycle Digital Academy

Fashion Cycle in Semiotics

#Dressing, #style, #fashion This article explains the fashion trends as seen in from a Semiotics perspective The history of fashion goes back a long time. The meaning of clothes  has changed during the centuries, from pure representation of status to expression of self #secondskin. However the fundamental meaning behind the style we adopt have remained unchanged and as of today it can …

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