Digital Strategy

Without Data You are just another person with an opinion. Quote by W.E. Deming

Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello

What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps the Store manager or the Sales assistant would invite the customer to write an email to the ecommerce customer service. Would that be the best experience for the customer? Surely not. In today’s ever-evolving landscape, […]

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Digital Marketing, Digital Strategy, Digital Transformation, Fashion e-commerce, , ,
UX Wireframes - Conversion Rate Optimisation Discussion

Conversion Rate Optimization CRO for Fashion & Luxury

CRO Specialist – Antonio Moschetta What is CRO? In the competitive world of fashion e-commerce, CRO, or Conversion Rate Optimization, is a fundamental element for success. But what exactly is CRO in the context of fashion e-commerce? CRO is not just a trendy term but rather an approach to improving the performance of your website,

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Digital Strategy, Fashion e-commerce, Fashion Management,

Fashion in the metaverse. What are the NFT and why they are successful?

Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the

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Digital Marketing, Digital Strategy
Fashion Digital Transformation

Digital Transformation in the fashion industry

Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. The elements at the heart of the digital transformation are: Customer centricity: fashion brands should build the experience

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Digital Strategy, Digital Transformation
Digital Fashion Key Performance Indicators

Fashion KPIs: The complete guide to Retail and E-commerce performance

Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand how the business is performing. Key Performance Indicators (KPIs) are the most important metrics that companies look at to understand if the business is progressing consistently with the goals. The majority of these metrics are

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Digital Marketing, Digital Strategy, Fashion e-commerce
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