Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
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Digital Marketing, Digital Strategy, Fashion ManagementThese Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get
Essential and free Google tools to manage your e-commerce website Read More »
Digital Marketing, Fashion e-commerce
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse goes beyond it, for example by adding virtual features to a real object e.g. with augmented reality. Why is metaverse becoming important for fashion and for the economy? The metaverse is becoming important in for
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Digital Marketing, Fashion ManagementSince a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet to fashion and luxury brands one of the most interesting areas of research. Selling luxury items on-line The first cases I had to deal with were related to the unauthorized sales of luxury products through
The intellectual property in the fashion industry Read More »
Digital Marketing, Fashion ManagementGoogle Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views:
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Digital Marketing, Fashion e-commerceWhy should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes, accessories and probably stuff his/her house and so on. You don’t have an avatar? Don’t worry you don’t need one yet, but you are likely to have one in the
Fashion in the metaverse. What are the NFT and why they are successful? Read More »
Digital Marketing, Digital Strategy
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by influencers to promote brand’s products through their channels. At the beginning it was more like an exchange of a product for visibility on the influencer’s social channel, but like everything, where there is a flow
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Digital MarketingIf you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics that the sales of your site have had an unexpected and significant drop. What did you do then? Did you panic? Or did you open Google Analytics to hunt the cause of the drop?
How to do a check-up of your E-commerce with Google Analytics Read More »
Fashion e-commerce
