Live Online Masterclass
🗓️ June 18th, 2025 – 🕔 5:00 PM (CET) – 📍Live via Zoom
🎓 With Oliwia Urban and Maciej Kowalczyk from GA Agency
🎤 Moderated by Enrico Fantaguzzi, Founder, Digital Fashion Academy
SEO & AI Search Masterclass Overview
Discover how Search and SEO are evolving in the era of AI and what this means for fashion brands. This 1.5-hour intensive masterclass brings together expert insights, practical strategies, and a clear look at emerging trends that are redefining how people search—and how brands get found.
This class is designed to help fashion eCommerce and marketing professionals navigate the rapid changes in Google Search, AI-powered answer engines like ChatGPT and Perplexity, and new content formats influencing visibility and conversion.
Who Is the SEO for Fashion Masterclass For?
This masterclass is tailored for professionals working in or with the fashion industry, including:
- eCommerce Managers
- Digital Marketing Specialists
- SEO Consultants
- Content Creators
- Fashion Brand Founders
- In-house Marketing Teams
SEO masterclass class fees:
- 87 USD for non members (Sign-up for the DFA reward & growth program to receive 10% discount)
- 43 USD for DFA Alumni (Use personal voucher or write to us to request it)
- Free for students currently engaged in online courses.
👥 Do I Need to Be an SEO Expert to Attend?
Not at all. This masterclass is designed for fashion professionals of all levels—whether you’re new to SEO or already have some basic understanding. No technical knowledge of HTML or advanced SEO is required. The session will guide you through current trends and best practices, building on general search engine concepts to give you a practical and updated view of how SEO and search are evolving in the age of AI. Whether you’re a beginner or a marketing professional looking to stay ahead, this class will deliver valuable insights you can apply right away.
Knowledge Areas Covered in the AI SEO Masterclass
✅ The latest changes in Google’s algorithm and what they mean for rankings
✅ How AI tools like ChatGPT, Gemini, and Perplexity impact search behavior
✅ New traffic sources and how to optimize for them (video, Reddit, TikTok, etc.)
✅ The growing role of visual, interactive, and AI-generated content
✅ Best practices for fashion SEO: local search, structured data, reviews
✅ Understanding Google Shopping and product grid visibility
✅ KPIs that matter in 2025 for SEO success
✅ Practical, actionable SEO strategies tailored to fashion brands
Masterclass Agenda
Google Algorithm Updates
- Recent and impactful changes
- How they affect rankings
How SERPs Are Evolving
- Visual and interactive elements
- Zero-click results and SERP features
The Intersection of AI and SEO
- Differences Between AI and Traditional Search
- Overview of AI in Search
- ChatGPT, Gemini, Perplexity & Emerging Tools
New Traffic Sources
- Answer Engines (e.g., Perplexity, You.com)
- Growing interest in video formats
- Product Grids & Google Shopping
- Community-Based Search Results (e.g., Reddit, TikTok)
How to Be Successful in SEO for Fashion Brands
- The Growing Importance of Brand & Local SEO
- Optimizing for Local Searches
- Leveraging Google Shopping
- Structured Data for Fashion Products
- The Relevance of Reviews (UGC, ratings)
- The Future of Content (AI-generated, visual, interactive)
- Link Building: Quality Over Quantity
Q&A Session
Engage directly with the speakers during a live Q&A.
🎤 Meet the Speakers
Oliwia Urban
Senior SEO Specialist at GA Agency with 7+ years of experience in international SEO strategy, on-page optimization, and content development. Known for delivering actionable, measurable results for fashion and lifestyle brands across markets such as the UK, US, Poland, and the Middle East. Leads a team of SEO professionals with a people-first, strategy-driven approach.
Maciej Kowalczyk
SEO Specialist at GA Agency with a background in content creation, data analytics, and AI integration. With experience in communication design and international business, Maciej brings a fresh, creative, and utility-focused approach to SEO. Based in Palermo, he believes in making complex SEO strategies simple and effective.
Moderator: Enrico Fantaguzzi
Founder of Digital Fashion Academy, with over 20 years of experience in digital strategy and eCommerce for fashion brands. Enrico will guide the session and facilitate interaction between speakers and participants.
📝 Register Now
Reserve your spot for this live masterclass and stay ahead of the SEO curve in the fashion industry.
🔗 Register Now
💶 Price: 87 Euros
📩 A Zoom link will be sent after registration.
Course methodology
- Data-Driven Approach: the course covers Goals and Metrics to define performance goals and measure the results of the SEO activity
- Hands-on, practical approach. You’ll learn practical skills and processes that you can apply in your job from day 1
- Best practices and case study: during the course we analyse real success case studies and there is a practice part at the end of the lessons that the students can carry out on their own time and receive feedback.
SEO Masterclass class time:
America
- Eastern Time (ET – New York, Miami): 11 AM
- Central Time (CT – Chicago, Dallas): 10 AM
- Mountain Time (MT – Denver, Phoenix): 9 AM
- Pacific Time (PT – Los Angeles, Seattle): 8 AM
Europe
- British Sumer Time (BST – London): 4 PM
- Central European Time (CET – Paris, Rome, Berlin): 5 PM
- Eastern European Time (EET – Athens, Istanbul): 6 PM
Middle East
- Gulf Standard Time (GST – Dubai, Abu Dhabi): 7 PM
- Arabian Standard Time (AST – Riyadh, Doha): 6 PM
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