Methodology
Digital Fashion Academy Original Methodology
Our courses span across the skills that are mostly in demand in the current fashion & luxury industries.
PROFESSIONAL TRAINING OVERVIEW
COMPETENCE MODEL
⇢ Knowledge graph
⇢ Value Chain approach
⇢ Input-Output model
FOCUS ON
⇢ Goals of functions
⇢ KPIs & Metrics
⇢ Working tools
⇢ Best practices
⇢ Processes
TRAINING METHOD
⇢ Virtual Classrooms
⇢ Access to Subject Matter Experts (SME)
⇢ Social Learning
CONSOLIDATION
⇢ Practice on real business cases
⇢ Case studies analysis & workshops
⇢ Digital Portfolio creation
⇢ Progress verification
CERTIFICATION
⇢ DFA Certification
⇢ CPD accreditation
PROFICIENCY LEVELS
⇢ Elementary
⇢ Intermediate
⇢ Advanced
LOCATION
⇢ Online live lessons
⇢ Online live Workshops
⇢ Online On-Demand
Knowledge graph
Our competence model represents the set of skills that are considered essential to the role of Digital Fashion Manager.
Starting from business skills in the commercial area, to the understanding of technology, to how design influences sales performance.
The four circles in the centre represent these areas of study:
- Fashion industry specific knowledge and rules
- General management: management and organisation
- E-commerce Management: strategy, performance and innovation
- Digital Marketing: Brand Communication, Performance Marketing
Digital Fashion Academy competence model © 2023
Value Chain Approach
Our Lessons cover all the activities in the Digital Fashion Value Chain model represented and adapted by our experts to meet the needs of Fashion & Luxury companies.
The digital fashion value chain activities follow the classic classification in vertical activities or Functions and cross-function or staff activities
The functional activities are at the core of the hard skills such as technical, financial, operations, digital marketing while the staff activities entails: human resources management, project management and digital supply chain.
Digital Fashion Academy competence model © 2023
Input Output Model
The management methodology adopted by Digital Fashion Academy is based on the inputs-outputs model.
In the input-output model all the management activities are based on inputs from statistical, financial, historical and market data.
The inputs are utilised by managers and stakeholders who make decisions on strategies and actions (Output)
This method is used for example when planning future financial performance, basing the assumptions on historical performance data and market trends.
Digital Fashion Academy competence model © 2023
Practice labs
The management methodology adopted by Digital Fashion Academy is based on the inputs-outputs model.
- Workshops with virtual white boards
- Exercise at home with working templates
- Analyse real case studies from fashion brands
The exercises are prepared by the instructors based on real success cases.
The practice methodology ensures higher retention and understanding of key concepts.
Fashion professionals and entrepreneurs can apply from day one what they learn.
The templates, models and workbooks can be used by the participants for the work and they can keep copies of of them.
The Digital Portfolio is the final collection of the documents produced by the participants in the courses. the digital portfolio can be used for job interviews
Digital Fashion Academy competence model © 2023
Learn from active leading professionals
The instuctors at Digital Fashion Academy are active professionals working for leading brands, agencies and solutions providers who share success case studies and the latest innovations in fashion management.
Enrico Fantaguzzi
Co-founder DFA
and Digital Business Advisor
Enrico Roselli
Co-founder DFA
and Sr. Advisor
G. Gaucher-Cazalis
C-Level Executive, Finance
SpecR Consulting
Alexandra Carvalho
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS
Marcello Messina
Worldwide Head of E-Business @ TOD’S.
Ilaria Sartorato
Digital Retail Manager
@ FiloBlu
These experts bring a wealth of experience from renowned fashion and luxury brands, leading digital agencies, and global technology players dedicated to providing innovative solutions for fashion brands.
See all DFA teachers >>
Professional Certification
Digital Fashion Academy provides a certification of the digital skills specifically for the fashion industry.
In order to obtain the certification, the students need to complete the project work “digital portfolio” as part of the “e-commerce and digital marketing course” and pass the online exam.
The DFP Certification sums up the results of proficiency levels in all the different areas included in the certification assessment and returns total level.
The certification is based on a quiz of closed questions that spans over all the areas of ecommerce value chain activities: from finance to technology, from ecommerce operations to digital marketing. One person can be advanced in one area and basic in another. For Example one can be advanced in digital analytics but basic in User Experience.
The DFP Certification sums up the results of proficiency levels in all the different areas included in the certification assessment and returns total level.
DFA Alumni opinions
Our alumni value the Academy’s practical, industry-driven approach to fashion eCommerce, the clarity and quality of the content, and the immediate applicability of what they learn. Most importantly, they appreciate gaining concrete skills, strategic vision, and confidence that positively impact their careers in fashion and digital business.
Gucci
Course: Fashion Ecommerce Management & Digital Marketing
Filoblu
Course: Fashion Ecommerce Management & Digital Marketing
SheTech
Course: Fashion Ecommerce Management & Digital Marketing
Also the opportunity to attend some workshops was helpful to better understand the lesson.
Every teacher was available to reply to questions in order to clarify any doubts.