Online course & professional certification

E-commerce & Digital Marketing Course and Certification

Build a career or business in Digital Fashion and gain industry-relevant skills. Learn Ecommerce and Digital Marketing directly from senior professionals at top Fashion and Luxury brands.

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95%

of students found this course practical and relevant for their job

90%

of students reported that gaining a comprehensive 360° view of eCommerce processes has positively impacted their careers

98%

of students would recommend this course to their colleagues

Fashion Ecommerce & Digital Marketing Management
Course & certification

Designed & delivered by fashion and luxury professionals from leading fashion companies.

The #1 Digital Fashion course designed to teach you
end-to-end Fashion Ecommerce and Digital Marketing

E-commerce & Digital Marketing Course Overview

Learn how to build a powerful online presence and drive sustainable growth

Master the ecommerce and digital marketing strategies, tools and KPIs used by industry leaders.

This Ecommerce & Digital Marketing course gives you practical skills to succeed in the digital fashion industry. You will explore the full fashion e-commerce value chain — from strategy and planning, to online store management and digital marketing.

You will learn how to:

Build and grow a sustainable fashion e-commerce business
Drive sales with effective digital marketing campaigns
Apply the same tools, KPIs, and methods used by top fashion companies

The course is led by experienced professionals who work at global fashion and luxury brands and digital agencies. They will share real case studies, best practices, and expert advice.

ecommerce digital-marketing course photography - DFA

What’s inside the course:

Topics covering the entire eCommerce value chain — giving you a 360° view of every moving part, from strategy to fulfillment
Clear learning goals, practical tools, and KPIs
Exercises, quizzes, and optional workshops to apply what you learn
Digital Portfolio: work on real world porjects to build practical skills
Feedback and guidance from senior experts
Monthly live sessions and workshops (optional)
One-to-one mentoring sessions

This is an on-demand, cohort-based course. You can study at your own pace, from anywhere in the world. While the course is entirely on-demand, you have the option to join monthly sessions and still be part of a group.

By the end of the course, you will have a full understanding of how fashion e-commerce works and how to grow a digital brand successfully. You’ll also earn a certificate to show your skills.

next start date

⇢ September 2025

COURSE DURATION

⇢ 35 weeks

Delivery format

⇢ Online on-demand, hybrid

COMMITMENT

⇢ 2.5 hours per week
⇢ Fast track available

fees

⇢ €2,150 (exam fee included)

CERTIFICATION

⇢ Fashion Ecommerce & Digital Marketing Management

Language

⇢ English
⇢ Subtitles: English + Italian

Outcomes

By the end of this E-commerce and Digital Marketing course, you will have a solid understanding of ecommerce management and digital marketing processes, tools, KPIs, and best practices implemented by leading fashion brands and retailers.

Master the key sales drivers and business rules of fashion ecommerce, with a strong focus on strategy, organisation, and financial performance
Explore how brands and online retailers generate demand and drive qualified traffic to their websites
Measure and track ecommerce performance using essential metrics, KPIs, and techniques to set goals and evaluate team impact
Build confidence in leading ecommerce teams, with practical knowledge of team structure, roles, and coordination
Gain a practical understanding of ecommerce store management, including buying and merchandising, marketplace strategy, logistics, and customer relationship management (CRM)
Familiarise yourself with essential digital tools used by industry professionals for performance marketing, SEO, email marketing, and CRM
Apply your skills in practical exercises and create a digital portfolio to showcase your work
Earn a professional Ecommerce & Digital Marketing Certification for Fashion & Luxury to fast-track your career

Skills for fashion industry: fashion, management, e-commerce, digital marketing.

A course with a contemporary view of Fashion Business

The Digital Fashion Academy Competence Model represents the holistic body of knowledge for Digital Fashion professionals.

The central circles represent the knowledge areas:

Fashion industry specific knowledge and rules
General management and organisation
E-commerce Management: strategy, performance and innovation
Digital Marketing: Brand Communication, Performance Marketing

The external circle demonstrates the working areas from a processes stand point.

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Who is this course for?

This course is for fashion professionals who need to acquire hands-on ecommerce and digital marketing skills to manage the ecommerce business in fashion brands and retail companies.

Junior Professionals

Early-career professionals in the fashion and luxury industry. If you’re in a junior to mid-level role, such as Ecommerce Visual Merchandiser, Operations Coordinator, or Junior Store Manager, you’ll find a clear path to advance your career in fashion ecommerce.

You’ll gain a 360° understanding of ecommerce and hands-on experience in strategic planning, finance, operations, analytics, and store management.

Mid-to-Senior Fashion & Luxury Managers

Update and expand your skills, develop a deep understanding of the critical success factors for fashion ecommerce and digital marketing for fashion.

Fast-track your career by learning the best practices from leading international fashion professionals from brands and digital agencies. Deep dive into the strategies that drive e-commerce sales and increase e-commerce profitability.

Fashion Entrepreneurs, Business Owners

If you’re building or growing a fashion business and need to drive online sales, this course will equip you with the ecommerce and digital marketing skills needed to take control of your brand’s growth.

You’ll learn how to manage key areas of your digital business, coordinate teams, and work effectively with external partners like 3PLs, marketing agencies, ecommerce platforms, and payment providers.

Digital Agency Professionals / System Integrators / Consultants

who work with fashion and luxury brands: You’ll learn the key value drivers in fashion ecommerce—helping you deliver greater impact and tailored solutions to your clients.

By understanding your clients’ business models, goals, and financial processes, you’ll be better equipped to support their growth. Gain insight into how fashion companies operate and generate value through ecommerce and digital marketing.

Senior Professionals, Head of Departments, CXOs

Whether you’re leading a department or managing an entire company, understanding the business logic and value drivers of Ecommerce and Digital Marketing is essential. As a decision-maker, you play a key role in driving your company’s digital transformation.

In this course, you’ll explore the strategies and processes used by top fashion brands—covering ecommerce strategy, financial planning, merchandising, store management, logistics, operations, and digital marketing.

Senior professionals with a background in brick-and-mortar fashion will gain a clear understanding of what makes online sales successful and sustainable.

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Fashion Ecommerce Management Online Course

Course programme

35 weeks, 2.5 hours per week commitment, 20 modules

MODULES 1-10

Fashion Industry: Business Models & Brand Strategy

Learn the essential notions of Fashion Management including essential processes, timelines, and the key revenue drivers of successful fashion brands. You’ll cover business models, market positioning, sales channels, product lifecycle, digital transformation
and pricing strategies.

E-commerce Processes

Explore the Ecommerce processes specific to the fashion industry, understanding the entire lifecycle of an Ecommerce transaction.

Study the organisational aspects, uncover how companies structure their Ecommerce teams and why a strong organisational framework is essential for the success of an online fashion business.

E-commerce Operations & Logistics

Understand the full scope of eCommerce operations covering everything from content creation to the challenges posed by shifting consumer behaviours.

The logistics section takes us behind-the-scenes, to understand the “magic” that ensures every online purchase runs smoothly.

Customer Service

Explore the essentials of customer service for fashion e-commerce. Discover strategies and tools to handle customer enquiries efficiently and turn support into a sales opportunity. Learn how to measure performance, evaluate insourcing vs. outsourcing, and manage Service Level Agreements (SLAs).

We’ll also look at AI digital solutions that enhance the customer experience and support online selling.

Customer Relationship Management (CRM)

Study the strategies and techniques that fashion companies apply to create customer satisfaction and loyalty. You will learn key CRM concepts in the fashion & luxury industry, develop a customer-focused approach, and uncover practical methods to enhance customer interactions across multiple touchpoints.

By examining real-world scenarios, engaging in data analysis, and strategic planning, this module provides professionals with the insights and tools needed to boost customer loyalty and achieve business success.

Email Marketing: Newsletter Design and Contact Planning

In this module you’ll work on the creation of a contact plan and the planning of newsletters. We’ll analyse best practices and examples of strategies from leading fashion and luxury brands. You’ll learn how to design effective newsletters for both desktop and mobile devices, you’ll learn about email automation processes such as welcome cycles, data enrichment and automated campaigns, and
how to track key email marketing KPIs.

Inside a Fashion Brand: Strategy, Storytelling

This module offers a unique and exciting opportunity to gain an exclusive, behind-the-scenes look at what it’s like to run a small business in the fashion industry.

Through this case study, you will conduct a SWOT analysis and develop strategic communication approaches. Ultimately, you’ll apply your insights to create marketing messages that align with the brand’s vision, gaining hands-on experience in fashion business strategy.

Fashion E-commerce Strategy & Planning

This is a key module for understanding and managing the challenges of Fashion Ecommerce. It will help you develop essential strategic skills to make sound business decisions in a fast-moving industry. You’ll learn how to apply strategy in Fashion Ecommerce and you’ll also get hands-on practice with strategic tools in real-life situations.

We’ll look at real-world project examples to show how strategic decisions work in practice. You’ll see how to turn ideas into actions and make smart choices.

We’ll also explore useful management methods, like bottom-up planning and tools for tracking issues. You’ll learn how to organize tasks, plan projects, and use tools such as roadmaps.

Online Store Management & eMerchandising

We start this module with a focus on the operational aspects of managing a fashion ecommerce store, distinct from broader ecommerce strategy and financial planning.

It covers the day-to-day activities involved in running an online store, such as content creation, uploading, organizing, and visual merchandising. The Online Store Management module focuses on the day to day activities of an ecommerce store: from planning weekly and daily tasks to execution and monitoring resuts. You’ll also learn how to implement a Commercial Plan for your e-commerce.

In the eMerchandising lesson you’ll discover how to optimize your product assortment and boost e-commerce sales, learning;
• key strategies & tools used by top ecommerce merchandisers
• how to integrate AI at digital touchpoints: homepages, PLPs & PDPs
• Balancing editorial storytelling with sales goals using hybrid merchandising methods
• Essential metrics to track and optimize your merchandising efforts

UX Design Fundamentals for Ecommerce

The success of fashion e-commerce depends on the right balance of content, technology, and user experience. While many UX patterns are standardised, the best results come from tailoring the experience to the brand, product, and customer.

In this lesson, you’ll learn how to design and optimise key pages—Home, PLP, PDP, Landing Pages, and Checkout—for a seamless and effective user journey. You’ll also explore benchmarking, conversion rate optimisation (CRO), analytics, and A/B testing.

Whether you manage your own store or work with designers, this module gives you the tools to evaluate and improve your website’s performance with confidence.

MODULES 11-20

E-commerce Growth and Cost Management

This module focuses on the financial strategies essential for scaling a fashion e-commerce business. You’ll explore the key financial drivers behind online growth—from demand generation and budgeting to cost control and margin management. Learn how to optimise performance by tracking core KPIs such as traffic, conversion rate, and average order value.
The module also breaks down the eCommerce Profit and Loss statement, equipping you with the tools to drive revenue while maintaining profitability for sustainable success.

Finance for Fashion Ecommerce

Explore the financial operations of fashion companies, with a focus on planning, budgeting, and reporting. You’ll learn industry-standard practices for building financial plans and forecasts, along with key timelines for budget proposals and approvals. Discover how fashion brands allocate resources, monitor performance, and track essential financial KPIs. In the hands-on practice lab, you’ll manage an eCommerce Profit and Loss statement, adjusting metrics to achieve target profitability (EBIT). The module concludes with a webinar featuring a CFO’s perspective on e-commerce in fashion and luxury, offering executive-level insights into what drives sustainable, profitable growth.

Web analytics and Business Intelligence

This module introduces the key metrics and tools used by international fashion companies to measure online performance. You’ll gain an overview of the KPIs used to track digital channel effectiveness and learn how to use analytics tools to evaluate campaign performance. The module also explores the latest AI-powered platforms for predictive analytics, offering insights into future trends and data-driven decision-making.

Technology for Fashion Ecommerce

This module provides an overview of the key technology solutions commonly adopted by fashion companies and how to harness their capabilities effectively. You’ll explore major e-commerce platforms like Adobe Commerce, Shopify, and Salesforce, as well as supporting applications such as marketing technology tools, product information and asset management systems, order management systems, and AI solutions.

The module also delves into omnichannel processes, including digital in-store technologies and integrated customer care strategies.

Marketplaces & Internationalisation

This module explores strategic approaches to maximise e-commerce sales by activating new digital channels, such as fashion marketplaces, and expanding into international markets. You’ll learn how to leverage various sales platforms across different regions, understand the key success factors for managing cross-border e-commerce, and develop strategies for digital trading in markets like the Far East, Middle East, and Africa. The module also covers localisation techniques and website optimisation to meet the expectations of diverse customer bases around the world.

Marketing for Marketplaces

Learn how to maximise marketing effort on marketplaces, focusing on platforms like Amazon and Zalando that now offer sophisticated ad solutions similar to Google Ads. You’ll learn the strategic importance of marketing on these platforms, how to tailor campaigns for different marketplace partners, and the key tactics for maximising visibility and sales. The session combines theory with real-world examples to show how effective marketplace advertising can elevate your brand and drive growth.

Digital Marketing Strategy

This module offers a foundational understanding of digital marketing strategy with a focus on traffic generation and customer acquisition. You’ll explore how key players like Google, Meta, Amazon, and social platforms fit into a fashion brand’s marketing ecosystem. Learn to navigate essential concepts such as the marketing funnel, customer lifecycle, and the “messy middle,” and how they shape effective media planning. The module also covers the role of data and audience insights in evaluating campaign performance—while addressing the challenges and side effects of digital advertising.

Search Engine Optimisation (SEO)

This module covers the fundamentals of SEO tailored for the fashion industry, providing the strategies and tools needed to build sustainable online visibility and long-term digital success. You’ll explore key areas including on-page and technical SEO, off-page strategies, local SEO, and the relationship between SEO and SEM. Learn how to track performance with essential KPIs and reporting tools. The module concludes with a hands-on practice lab, where you’ll apply your knowledge by developing an SEO strategy and editorial plan for a high-end fashion brand.

Performance Marketing

This module unlocks the power of Performance Marketing, focusing on Search Engine Advertising (SEA) and Meta advertising to help you reach the right audience at the right time. You’ll gain practical tools and confidence to elevate your digital marketing skills, learning both the theory and hands-on application of these strategies. By the end, you’ll build a complete SEA toolkit and create a real-world ad campaign to showcase in your digital portfolio.

Content Marketing

Learn the essentials of content marketing for Fashion and Luxury, where clarity meets creativity. This module covers key principles behind successful campaigns, including content goals, strategies, and the role of brand personas. You’ll discover how to use data effectively, mastering measurement techniques and practical tools to enhance your content. Real-world ad examples will help you see these strategies brought to life in action.

The ecommerce & digital marketing course can be adapted for companies.
For more information please contact us.

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Meet your instructors

Meet the industry leaders behind this Fashion Ecommerce Course. Learn directly from senior professionals in fashion and luxury, currently working at top brands and agencies. Gain exclusive insights from experts shaping the future of fashion, digital marketing, and technology.

Enrico Fantaguzzi
Co-founder DFA
and Digital Business Advisor

Enrico Roselli Digital Fashion Academy - Fashion Management

Enrico Roselli
Co-founder DFA
and Sr. Advisor

Gilles Gaucher-Cazalis - Digital Fashion Academy

G. Gaucher-Cazalis
C-Level Executive, Finance
SpecR Consulting

Alexandra Carvalho
E-Commerce Operations Expert @ Hugo Boss Digital Campus METYIS

Marcello Messina
Worldwide Head of E-Business @ TOD’S.

Ilaria Sartorato
Digital Retail Manager
@ FiloBlu

See all DFA teachers >>

Ivan Saladino, Email Marketing and CRM teacher at Digital Fashion Academy

Ivan Saladino
CRM & Marketing Automation Manager
@ Golden Goose

Marco Porcellana
Co-founder
@ Nosetta

Oliwia Urban SEO Digital Fashion Academy

Oliwia Urban
SEO Manager
@ GA Agency

Elisa Elena Franzoso
E-Commerce Store Manager
@ Filoblu

Matteo Trombetta - Merchandising teacher

Matteo Trombetta
Head of E-Merchandising @ Loewe

Filippo Chiari
Senior Director Global Analytics & Insights
@ VF Corporation

Giulia Rosetti
Marketing & Digital Director
@ EssilorLuxottica

Andrea Dell'Olio Head of Marketplaces Boggi Milano. Teaches Marketplaces at DFA

Andrea Dell’Olio
Digital Marketplaces Manager
@ Boggi Milano

Gaetano Vancheri Digital Marketing Trainer

Gaetano Vancheri
Head of Digital and Traffic Acquisition
@ Golden Goose

Ecommerce Technology Teacher - Mauro Lorenzutti WebFormat

Mauro Lorenzutti
CTO and Ecommerce Solution Architect
@ Webformat

Content Marketing and Story Telling Teacher - Elisabetta Pettenuzzo

Elisabetta Pettenuzzo
Head of Communication and Content
@ Storeis

Leaonardo Pecchioli, ex CFO at Gues Europe, Teacher of Finance for Fashion Ecommerce

Leonardo Pecchiolo
Chairman of the Board
@ Keros Digital

See all DFA teachers >>

E-commerce certification

Get certified as a Digital Fashion Professional and stand out in the industry.

Our certification, developed with top fashion brands and experts, proves your skills and boosts your career. Earn a recognised credential you can proudly share with employers and on your social profiles.

The exam fee is included in the enrolment fee for students.

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Career in fashion ecommerce

The fashion industry is rapidly embracing Digital Marketing and eCommerce channels, creating a surge in demand for professionals with expertise in these domains. By attending the Fashion Ecommerce Management & Digital Marketing Course and obtaining the Certificate you’ll acquire the skills required for the most sought-after profiles in the fashion industry for Digital and eCommerce management.

Here below are just some examples of roles & profiles that are in line for this course of studies:

Head of Ecommerce: This individual oversees the entire eCommerce strategy, including product development, marketing, customer service, and operations. They ensure the brand’s online presence is consistent with its overall brand identity and drives sales growth.
Ecommerce Store Manager: Responsible for managing and executing the day-to-day operations of the eCommerce platform, including product listings, pricing, promotions, and customer support. This person ensures the website is user-friendly and optimized for conversions.
Ecommerce Project Manager & Program Manager: Oversees and manages eCommerce projects, from concept to launch. They ensure projects are completed on time, within budget, and to the highest quality standards.
Ecommerce Operations Specialist and Coordinator: Manages the logistics of eCommerce orders, including fulfillment, shipping, and returns. They ensure orders are processed efficiently and delivered to customers on time. Oversees and Coordinate Customer Services. Manages the payments providers.

Where our students work

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What our students say

Read what our students say about their experience.

Benedetto

Digital Marketing Manager at North Sails

★★★★★

Great Course

“Great Digital Fashion course, covering all the digital pillars of a fashion company, such as finance, marketing, logistics, CRM… and highly qualified teachers with years of experience in fashion market.”

Martina

Ecommerce Merchandising Specialist at Gucci

★★★★★

Rich and Complete

“For those who want to deepen and enrich their skills and knowledge, the ecommerce management course was rich, complete, suitable both for those who are approaching the digital world and for those who area already part of it”

>> read more reviews

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FAQs

How can I take this course?

Learn from anywhere in the world, on your schedule.
This flexible online course combines self-paced content with optional live sessions, so you can study when it suits you. You’ll get hands-on experience through a real-world exercises, supported by expert mentors, templates and toolkits.
Access everything on our platform featuring videos, ebooks, live classes, and personalized feedback. All designed to help you apply what you learn, fast.

When can I join this course?

The next cohort starts in September 2025, but you can enrol now. Early enrolment gives you access to early bird discounts.

I’m not sure which course to take, can I talk to someone?

Yes! You can book a call with a senior staff member at DFA to help you decide. They’ll help you match the course to your learning goals.

Is there a certification at the end of the course?

Yes. You’ll receive a certification from Digital Fashion Academy upon completing the course and passing the final assessment, which was developed with input from fashion brands and digital professionals.

I’m a professional with a busy schedule, is the course flexible?

Yes. The course is on-demand and self-paced, with optional monthly live sessions and a private community. You can study from anywhere and stay on track with your cohort to earn your certification on time.

What level of English do I need to participate?

You need at least a B2 level of English to follow the course effectively.
(Video lessons also have Italian subtitles).

Will I get a mentor?

Yes! You’ll be supported by an experienced learning mentor who leads your live sessions, gives structured feedback on your project work, and is available for three one-on-one 30 minute calls during the course. This is all included in your fee.

Are payment plans available?

Yes! You can pay in installments with Klarna or PayPal. Need something else? Contact us to arrange an alternative plan.

Can I study more than 2.5 hours per week and finish quicker?

Absolutely! Fast track options are available. The course is fully online and on-demand, so you can move faster and earn your certificate sooner. Contact us to find a path that works for you.

Can I start now instead of waiting until September?

Yes! Flexible start dates are available. You can begin right away without joining a cohort. Contact us for details.

Want to talk with us?

Need help picking the right course or have questions?
Book a quick call with us. Just hit the button below to find a time that works for you.

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Coming from an organisation?

Brands and digital agencies of all sizes trust Digital Fashion Academy. Discover how we help teams excel through tailored digital learning support.

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E-commerce & Digital Marketing Course and Certification

Fashion Ecommerce & Digital Marketing ManagementCourse & certification

Learn how to build a powerful online presence and drive sustainable growth

Outcomes

A course with a contemporary view of Fashion Business

Who is this course for?

Course programme

Meet your instructors

Get certified as a Digital Fashion Professional and stand out in the industry.

Career in fashion ecommerce

Where our students work

What our students say

Great Course

Recommended

Rich and Complete

Ready to become a certified Digital Fashion Professional?Join now!

FAQs

Want to talk with us?

Coming from an organisation?

Download the brochure

Fashion Ecommerce & Digital Marketing Management
Course & certification

Ready to become a certified Digital Fashion Professional?
Join now!