Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all […]
Digital Marketing, Digital Strategy, Fashion e-commerce
Fashion e-commerce
How to build a successful Fashion Ecommerce
5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product
Omnichannel Digital Fashion
Keywords: Omnichannel, Digital in store, Innovation, Digital Transformation What you will learn in this article What is Omnichannel retail in
Fashion e-commerce SEO: implementation guide
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
Fabrics from tradition to innovation
Fabrics are the main material used to manufactures clothing. They have undergone a process of innovation along the year and
Digital Fashion Acronyms
Acronyms are widely used in fashion business, however they can be an obstacle for new hires as the acronyms used
Fashion KPIs: The complete guide to Retail and E-commerce performance
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
Brand DNA – How to create a fashion brand
According to Kotler (apud Tybout and Calkins, 2006), ābranding is much more than naming an offer. It means making a
Semiotics of Fashion
#Dressing, #style, #fashion In this article we explain the fashion trends from a Semiotics perspective. In order to be successful
Digital Strategy for Fashion 10 Steps with implementation guide
10 steps guide to design and implementation of a digital strategy for fashion