Fashion e-commerce

E-commerce has become the most important channel for fashion and luxury. Even before the pandemic struck, it was the most important channel of growth for brands, but now has become essential to ensure positive P&Ls. Despite of the fact that e-commerce sales are soaring and people are getting more used to buy online, fashion companies need to find qualified and experienced talents which are still available in small numbers.

Essential and free Google tools to manage your e-commerce website

These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a number of tools that have become essential in everyday digital activities. Of course, Google earns from advertising and if you want to advertise on the Google network you have to invest, but before you get […]

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Digital Marketing, Fashion e-commerce

Google Analytics 4 GA4 Overview and key metrics analysis

Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement of the users, in technical terms this means that you analyse the “event” that occur on your website: click on links, scrolls, signups Google Analytics 4 engagement metrics Page views:

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Digital Marketing, Fashion e-commerce

How to do a check-up of your E-commerce with Google Analytics

If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics that the sales of your site have had an unexpected and significant drop. What did you do then? Did you panic? Or did you open  Google Analytics to hunt the cause of the drop?

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Fashion e-commerce,
Digital Fashion Key Performance Indicators

Fashion KPIs: The complete guide to Retail and E-commerce performance

Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand how the business is performing. Key Performance Indicators (KPIs) are the most important metrics that companies look at to understand if the business is progressing consistently with the goals. The majority of these metrics are

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Digital Marketing, Digital Strategy, Fashion e-commerce
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