The Best Newsletters From This Spring and Why We Picked Them

Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us stop scrolling and what made them stand out.

Table Of Contents
  1. Revolve Nails the Spring Sale Vibe
  2. Alo's Spring Edit is Clean, Cute, and on Sale
  3. These Coach Picks Just Make Sense for Spring
  4. Evry's Soft Girl Spring Is Loud, Pink, and Ready to Shop
  5. Lululemon's Spring Edit is Effortless and Elevated
  6. Real Deals, Real Cute, and Up To 85% Off
  7. Aritzia's "Into the Sun Sale" Shines on Spring Staples
  8. Bath & Body Works is Doing the Most in the Best Way
  9. Urban Outfitter's Sky Blue Edit Feels Like Spring in a Newsletter
  10. Download the guide to our spring 2025 newsletter picks

Revolve Nails the Spring Sale Vibe

Why it stood out:

We like this newsletter because it gets the spring vibe so right—light, effortless looks, and fresh energy. It opens strong with that bold “The Dress You Love Is Now On Sale” headline and dreamy visuals that scream warm weather. We also love how it breaks down the dresses by mood – night out, vacation, summer minis – so it’s easy to browse based on what you’re looking for. Overall, it’s clean, shoppable, and feels both elevated and easy.

Revolve sale promotion featuring a woman in a pink crochet sleeveless dress, wide-brimmed straw hat, and sunglasses walking along a minimalist outdoor backdrop. Text reads “Best of Sale Dresses – Save up to 65% OFF on all your favorite brands and designers.”
Revolve section showcasing different dress categories on sale. Includes a woman in a yellow mini dress labeled “Summer Minis,” a black halter mini dress labeled “Night Out Dresses,” and a woman in a striped halter dress labeled “Vacation Dresses.” Each dress includes a “Shop Now” call to action.
Revolve highlights AAPI-owned fashion brands. Featured dresses include: a floral cape dress, a pink mini dress, a gold satin gown with lace detail, and a strapless powder blue midi dress. All items are worn by models against a clean white background.

Alo’s Spring Edit is Clean, Cute, and on Sale

Why it stood out:

We like this newsletter because it’s sporty, clean, and easy to shop. The visuals hit right away—matcha in hand, tennis skirt on, very that girl energy. The 30% off is super clear but doesn’t feel overwhelming, and the whole “spring style guide” angle makes it feel fresh without overdoing it. The layout is minimal but still gives you outfit inspo, and we’re into how they’ve fully committed to the skirt season vibe.

Alo Yoga spring campaign image with a woman in a black crop top and pleated mini skirt sipping a green smoothie outdoors. Overlaid text reads “Aloversary – 30% Off Sitewide.”
Alo Yoga promotional banner featuring a woman wearing a black zip-up jacket and a white tennis skirt holding a tennis ball, with text reading “It’s Skirt Season” and “30% Off Sitewide.”

These Coach Picks Just Make Sense for Spring

Why it stood out:

We like this newsletter because it keeps things simple and wearable – no over-the-top styling, just cute pieces you’ll actually reach for. The floral bags are subtle but still give that spring energy, and the whole edit feels really mix-and-matchable. The layout is clean, easy to scroll, and the tone feels super chill but confident – exactly what you want when you’re refreshing your wardrobe for the season.

Coach Outlet spring campaign banner featuring three floral handbags against a green background, with the headline "Build your spring wardrobe." Text encourages viewers to “Shop Bags.”
Grid of spring fashion items from Coach Outlet on a pale blue background, including floral tote bags, white sneakers, beige slides with embellishments, a logo t-shirt, and black heeled sandals.

Evry’s Soft Girl Spring Is Loud, Pink, and Ready to Shop

Why it stood out:

We like this newsletter because it leans all the way in – bold pink, fun energy, and no confusion about what’s on offer. The collage-style visuals give that casual Insta-edit vibe, and the “Soft Girl Spring Picks” section is super clickable with clear product shots. It’s bold, playful, and makes you want to grab a tote, throw on some gold hoops, and romanticize your next coffee run.

EVRY Jewels promotional email showing a 50% off sitewide offer with a collage of a woman in a pink cardigan, white tube top, and jeans holding flowers and a phone. Banner also displays a loyalty points balance of 307 and Bronze tier status, with a call to action to "Shop Now."
EVRY Jewels product grid labeled “Our Soft Girl Spring Picks” featuring gold jewelry pieces including earrings, necklaces, and lariats with pink “Shop now” buttons. Below are image banners promoting the EVRY app download, new arrivals, and the Hand Chain Collection.

Lululemon’s Spring Edit is Effortless and Elevated

Why it stood out:

We like this newsletter because the “Looks like sunshine” line is simple but hits – and the styling is giving cool, breezy, off-duty energy without being too sporty. The crochet, the soft knits, the mellow tones – it’s all super wearable and made for sunny days. No fuss, no over-styling, just effortless spring looks you’ll actually want to throw on and go.

Lululemon spring campaign featuring a man in a navy short-sleeve button-up shirt and white shorts, and a woman in a green knit sweater, beige shorts, and sandals, carrying a white woven tote bag.

Real Deals, Real Cute, and Up To 85% Off

Why it stood out:

We like this newsletter because it doesn’t play around – 85% off? Say less. The bold blue backdrop instantly pops in your inbox, and the grid layout makes it super easy to browse standout spring pieces (hi, cherry red heels and floral knits). It feels fresh, curated, and on-season without trying too hard.

TheRealReal Promotional email from The RealReal featuring a “Real Big Sale” with discounts up to 85% off. The design includes product images such as red heels, a blue handbag, gold bracelet, brown sunglasses, floral-embroidered jacket, and red clutch, all displayed on a blue background.

Aritzia’s “Into the Sun Sale” Shines on Spring Staples

Why it stood out:

We like this newsletter because Aritzia’s spring drop is giving that light, effortless vibe we all want when the weather starts warming up. I’m into how they’ve kept it minimal but elevated. The color palette is super fresh and breathable, and everything feels made for those laid-back spring days. Plus, with 30–50% off in the Into the Sun Sale, it’s the perfect time to stock up on go-to pieces you’ll actually wear on repeat.

Aritzia “Into the Sun Sale” banner with a dreamy blue background filled with floating soap bubbles. Large text promotes 30–50% off, ending at midnight. Includes a “Shop Sale” button and note that the offer is available online and in select stores.
Aritzia promotional image featuring a model in a white racerback tank top and relaxed drawstring pants, standing against a neutral background. Above text reads, “More styles you don’t want to be without. Shop before they’re gone again.”

Bath & Body Works is Doing the Most in the Best Way

Why it stood out:

We like this newsletter because it feels like a vacation in your inbox. The visuals are bright and juicy, the product mix is on point, and everything’s tied to a spring mood – whether you’re into fresh starts, cozy scents, or stocking up on moisturizers. It’s easy to scroll, easy to shop, and makes you want to treat yourself and your space.

Bath & Body Works banner promoting a $5.95 moisturizer sale. Products shown include Costa Rica body lotion, Atlantic body cream, and other full-size creams on a sunlit surface with pineapple, citrus slices, and spa tools. Headline reads “An escape for the skin & senses.”
Spring-themed Bath & Body Works promo featuring 3-wick candles like Sweet Carrot Cake, Easter Candy Basket, and Raspberries & Whipped Vanilla, styled in a garden setting with flowers and greenery. Text highlights a $15.95 sale and “It’s back!” and “New!” callouts.
Bath & Body Works promotional image for the Atlantic men’s fragrance collection, featuring body spray, body cream, and body wash in blue packaging, placed in a sunlit pool with the headline “Feels Like a Fresh Start.” A banner in the corner reads “It’s back!”

Urban Outfitter’s Sky Blue Edit Feels Like Spring in a Newsletter

Why it stood out:

We like this newsletter because it’s giving full-on spring moodboard energy. The sky blue theme is soft, fresh, and super wearable—and the dreamy rainbow backdrop just adds to the vibe. It’s styled in a way that actually feels fun to scroll, and everything ties back to the color story without feeling too matchy-matchy. It makes you want to refresh your closet with easy, light pieces you’ll actually wear on repeat.

Urban Outfitters hard Launching new Spring colour: Sky Blue 1/2
Urban Outfitters hard launching their new spring colour "Sky Blue", encouraging customers to shop now.

Download the guide to our spring 2025 newsletter picks

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