Google Analytics 4 GA4 Overview and key metrics analysis
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user experience and on the engagement…
Fashion in the metaverse. What are the NFT and why they are successful?
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that your avatar need clothes, shoes,…
How to measure the ROI of Social Media Marketing
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by influencers to promote brand’s products…
How to do a check-up of your E-commerce with Google Analytics
If you have been working in e-commerce long enough, you too have have probably arrived at the office one morning and saw from Google Analytics…
Fashion work experience in Fashion with Nosetta
FASHION DIGITAL ACADEMY launches the first contest with Nosetta! The Fashion Digital Academy aims to share the best practises of digital communication in Fashion. Get…
What is sustainable fashion?
Sustainable fashion is about making clothes that have less of an impact on the environment. We can achieve that by making clothes that are more…
How to use Google Search Console
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your website received from the Google…
Digital Marketing for Fashion and Luxury
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media to acquire traffic, promote their…
Web development for Fashion from Design to Quality Assurance
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or …
Digital Transformation in the fashion industry
Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies…
