Fashion knowledge for the digital world
Content > what is an ecommerce platform? > How to choose the ecommerce platform > Key Success Factors of Ecommerce Platforms > Why an e-commerce platform is not enough? > What does a fashion brand need from an e-commerce platform? > Ecommerce platform in SAAS > Fashion ecommerce platform architecture and integrations > Fashion Marketplaces …
Before the Covid-19 pandemic, digital and ecommerce already represented the most important driver of growth for fashion and luxury brands. The pandemia has than accelerated the growth rate of fashion e-commerce which is now a vital revenue driver for fashion companies. With the pandemia fashion e-commerce has accelerated its growth rate and at the end …
What is fashion digital marketing? Digital Marketing for Fashion is the the management of the digital channels that are relevant to acquire and retain customers for a fashion brand. Digital Fashion Academy definition 2020 Digital Marketing Channels The essential digital marketing channels for fashion brands include: organic traffic from search engines; paid traffic from search …
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or application
Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …
Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. Digital transformation of fashion, do we really need it? Does fashion business really need digital transformation? Can fashion …
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online business. What are the main channels used by fashion companies? What are the key parts and activities we need to include a fashion digital marketing plan? What results are we to expect from the fashion …
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …
Planning the implementation a Fashion eCommerce site Read More »
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value for a fashion ecommerce and the potential pitfalls that fashion companies need to be aware of before the start setting up their ecommerce. What is the fashion ecommerce value chain …