FASHION DIGITAL ACADEMY launches the first contest with Nosetta! The Fashion Digital Academy aims to share the best practises of digital communication in Fashion. Get hands on experience on your CV The Communication Fashion Contest is an international competition, open to Communication students or non-professional from all over the world. The mission of this contest …
Sustainable fashion is about making clothes that have less of an impact on the environment. We can achieve that by making clothes that are more durable, i.e. that last longer, or by making the manufacturing process less harmful for the environment. For example by using less chemicals in the dyeing or replacing animal fur and …
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your website received from the Google search results page. The Performance report allow you to analyse the performance of the different keywords that people used to find your website. You can select Average Click Through Rate …
In this article we cover the end to end web development process, from the collection of requirements to the quality assurance of the live web site or application
Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. The elements at the heart of the digital transformation are: Customer centricity: fashion brands should build the experience …
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …
Planning the implementation a Fashion eCommerce site Read More »
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all the activities that generates value for a fashion ecommerce and the potential pitfalls that fashion companies need to be aware of before the start setting up their ecommerce. What is the fashion ecommerce value chain …
5 key steps to e-commerce success Build the commercial offer and business plan Build the website and digitalise the product Build brand awareness and visibility Measure the results with appropriate KPIs Continuous improvement and drive growth Fashion E-commerce setup overview To create a successful fashion ecommerce business you need to have a product to sell …
Keywords: Omnichannel, Digital in store, Innovation, Digital Transformation What you will learn in this article What is Omnichannel retail in fashion industry? Definition. What are the main omnichannel processes? How is Omnichannel implemented in fashion and luxury companies What skills are required to get a fashion jobs in omnichannel The importance of digital marketing and …
The “dress code” establish what is acceptable to wear in a specific situation Dress codes are not only the traditional “black tie” or “smart casual” i.e. the type of look you should have for a party or a social occasion. Dress codes extend into the day to day living, such as your work environment, and …
