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Fashion Digital Marketing

What is fashion digital marketing? Digital Marketing for Fashion is the the management of the digital channels that are relevant to acquire and retain customers for a fashion brand. Digital Fashion Academy definition 2020 Digital Marketing Channels The essential digital marketing channels for fashion brands include: organic traffic from search engines; paid traffic from search …

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Omnichannel Customer Journey Digital Fashion Academy

Fashion Customer Journey & Customer Experience

Customer journey is rapidly becoming a must-deal-with topic for fashion companies. Brands that have so far focused on their collections and brand positioning, rather than user experience, have created silos within the company by dividing the channels into wholesale, retail and ecommerce. These silos are now the main barrier that separates them from creating a …

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Fashion Digital Transformation

Digital Transformation in the fashion industry

Digital transformation has been on the agenda of Fashion companies for a few years now, however the changes that we can see in fashion companies to support the idea of digital-savvy fashion brands are still very few. Digital transformation of fashion, do we really need it? Does fashion business really need digital transformation? Can fashion …

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Planning the implementation a Fashion eCommerce site

What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an e-commerce team organised? What roles are necessary? What are the key success factors for fashion e-commerce? What are the activities that generates value? What can be done in house and what do we need to …

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Fashion Ecommerce Value Chain

Ecommerce Fashion Strategy

Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel that is growing and is able to deliver profitability at this moment: the e-commerce. A further step in this direction is also been taken to push fashion companies towards becoming more competitive in the Digital …

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