Start improving the financial performance of your ecommerce. Learn the financial best practices for digital fashion
This course is your gateway to mastering the ecommerce P&L and financial strategies that drive success in the fast-paced world of online fashion. In this fashion finance course you’ll acquire the best practices adopted by CFOs of international brands for financial planning, budgeting forecasting and cost control.
Why take this course?
Imagine having the skills to not only grow your e-commerce business but to optimise it for maximum profitability.
Picture yourself confidently interpreting financial statements and making strategic decisions that lead to continuous improvement.
This course will equip you with the knowledge and tools to make these visions a reality.
- You will learn the essential financial metrics such as Gross and Net revenue, Gross Margin, Operating Margin, EBIT and EBITDA.
- You will understand the budget process and the logic behind the financial targets and the company evaluation based on profitability.
- You’ll learn essential strategies to ensure a profitable ecommerce and managing cost of stock and investments.
Course Overview
This course consists of five key lessons, delivered by industry experts who bring a wealth of experience and insights:
Your Instructors
- Enrico Fantaguzzi – Ecommerce Consultant, Co-founder of Digital Fashion Academy. Ex Gucci, Tod’s, Yoox
- Leonardo Pecchioli – Chairman Keros Digital SA. Former CFO at Guess Europe. Ex KPMG
- Gilles Gaucher-Cazalis – MD of SpectR Consulting, Former CFO at Philipp Plein and Finance Director at Michael Kors
Learning Goals
This course is designed to give you a comprehensive understanding of the financial aspects of the online fashion industry.
Each lesson is crafted to provide valuable insights and practical knowledge that will help you succeed. At the beginning of each lesson you will find precise learning outcomes. For now, here’s an overview of what each lesson covers and why they are important:
Lesson 1
Driving Ecommerce Growth: The Ecommerce Manager’s Perspective
Instructor:Â Enrico Fantaguzzi
What You’ll Learn:
- Discover the key financial drivers that contribute to success in the online fashion industry
- Understand demand generation strategies and how to construct an effective e-commerce budget
- Review methods to optimise online channels, focusing on increasing total traffic and improving conversion rates
By the end, you’ll be able to interpret e-commerce profit and loss KPIs and apply forecasting and planning techniques for continuous development.
Lesson 2
Making Ecommerce Efficient: A Lesson in Profitability
Instructor:Â Enrico Fantaguzzi
What You’ll Learn:
- Learn how to streamline your e-commerce business to enhance profitability
- Gain a thorough understanding of your financial landscape and implement strategies to optimise costs
- Get to grips with the Ecommerce Profit and Loss cost items
Lessons 3 & 4
Finance for the Fashion Industry
What You’ll Learn:
- An overview of the financial operations of fashion companies, with a focus on e-commerce financial planning and cost control.
- Understand how companies allocate funds, track expenses, and plan for the future
- Explore the key financial performance indicators (KPIs) specific to fashion e-commerce companies.
Lesson 5
Driving Ecommerce Growth: A CFO’s Perspective
What You’ll Learn:
- Gain insights into the e-commerce expectations within the fashion and luxury industry from a CFO’s perspective
- Learn what top executives look for in e-commerce performance, review financial mechanisms, and understand what makes an e-commerce strategy successful