Fashion Online Store Management


A comprehensive 4-hour online course in collaboration with FiloBlu.
Available Live Online and On Demand
• Wed 15th May 5:00-7:00pm (CET)
• Fri 17th May 2:00-4:00pm (CET)


Fashion E-commerce Store Management

Have you ever envisioned yourself curating a thriving online fashion store, but lacked the know-how to make it a reality? Do you work in a fashion house and need to expand and grow your online sales?

Step into the Shoes of a Fashion Ecommerce Store Manager with this hands-on short online course. Led by senior fashion professionals with proven expertise in Fashion & Luxury E-commerce, this course provides you with knowledge, tools and best practices from real successful case studies to succeed in your endeavour.


What you will learn

‣ Unveil the Day-to-Day: accompanied by senior online store managers from FiloBlu, we’ll shed light on the core tasks and responsibilities that define the role of a Fashion Ecommerce Store Manager.

  • Gain a holistic understanding of the role, from managing product lifecycles (sourcing, inventory control) to ensuring exceptional customer service and effectively reaching the sales target and profitability of the Ecommerce store
  • Explore the intricacies of online store buying and merchandising strategies. Gain valuable insights into curating a collection that aligns perfectly with your target audience’s desires, ensuring a successful and profitable online store.
  • Create a practical Open-to-Buy plan, a cornerstone tool for managing your fashion store’s inventory. This hands-on exercise equips you with the skills to make informed buying decisions and ensure you have the right products in stock to meet customer demand.

‣ Craft a Winning Commercial Strategy: In fashion ecommerce timing is of the essence and so is the ability to plan the collections launches, promotions and other key moments in the sales season.

  • Understand the key components of a successful commercial plan, including strategic development and practical execution
  • Translate your vision into an actionable roadmap for achieving your online fashion store’s goals and learn how to plan and execute captivating promotional activities that drive sales, margin and sell through

‣ Become a Data-Driven Manager: We’ll not only introduce you to the critical KPIs (Key Performance Indicators) that matter most for your online fashion store, but also equip you with the knowledge to effectively monitor them. Learn how to implement a data-driven approach which will empower you to continuously optimize your store’s performance and make informed decisions.

  • Utilising historical data and other methods for planning and forecasting
  • Planning the collection launches and promotional campaigns
  • Monitor performance through relevant Metrics and KPIs
  • Define actions to reach financial targets set in the budget


Who Should Enrol?

This course is meticulously designed to benefit a variety of individuals with a passion for fashion and an interest in e-commerce:

  • Fashion Entrepreneurs who want to improve ecommerce performance: fashion ecommerce has reached a mature and highly competitive market stage, in order to succeed in this scenario you need to know and implement the best practices in Ecommerce store management. Learn the essential tools and best practices required to launch and operate a successful online fashion store.
  • Fashion Marketing and Sales Professionals: Broaden your skillset and gain a deeper understanding of the intricacies of the e-commerce landscape within the fashion industry. Learn how to leverage online strategies to drive sales.
  • Retail Professionals Looking to Transition Online: Bridge the gap between traditional retail experience and the dynamic world of online fashion sales. Equip yourself with the necessary tools and knowledge to excel in the e-commerce environment.
  • Ecommerce specialists looking to grow their career in fashion ecommerce: fast-track your career in fashion & luxury with the practical skills required to succeed in the exciting world of e-commerce. This course empowers you to translate your creative vision into a tangible online business.
How to participate

After you enrol, you will be invited to attend the live sessions online. You will then have access to the recordings and course material in the platform. The live sessions take place:

• Wed 15th May 5:00-7:00pm (CET)
• Fri 17th May 2:00-4:00pm (CET)

If you can’t make the live session, you can still do this training by watching the recordings on our platform on demand.


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