Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
The Art and Science of Fashion Buying: An Interview with Sabrina Compagno Fashion buying and merchandising lie at the heart […]
Interview with Sabrina Compagno, Buying & Merchandising Advisor Read Post »
In the fashion marketing world, your online presence matters just as much as your portfolio. And yet, LinkedIn (the platform
A Studio Mirari Case Study in Strategic Resilience By Diletta Bortesi, Marketing Director, Fashion & Lifestyle, at Studio Mirari. Anticipating
How U.S. Tariffs Are Challenging Made in Italy Fashion E-Commerce Read Post »
Interview with Andrea Dell’Olio Andrea Dell’OlioHead of Marketplaces Boggi Milano Enrico FantaguzziCo-founder Digital Fashion Academy Fashion eCommerce is continuously evolving,
You Need a Strategy, Not to “Fake It” to Make It Let’s be clear: networking is about connecting with the
Smart Networking tips for Fashion Careers Read Post »
By Mari Kandalaft, Retail & Private Label Consultant Why the Middle East Is a Powerhouse for Italian Fashion Over the
Made in Italy Meets the Middle East: What Luxury Retailers Really Want Read Post »
Expanding e-commerce in the Middle East and North Africa Launching a successful fashion e-commerce in Middle East and North Africa.
E-commerce in the MENA region Read Post »
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
The “dress code” establishes what is acceptable to wear in a specific situation A dress code establishes the expectations for
The Ultimate Dress Code Guide: What To Wear For Every Occasion Read Post »
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Mastering Fashion E-commerce Technology: From CRM to Middleware The world of fashion e-commerce is constantly evolving, demanding businesses to adopt
Fashion Technology Read Post »
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
Interview with Marc Sondermann former Director of Fashion Magazine Author: Marc SondermannEntrepreneur and Former CEOFashion Magazine The past decade has
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
Fashion Ecommerce is a technology driven business, which means that in order to succeed in fashion ecommerce you need to
FashionTech Map: Essential Fashion eCommerce Software Solutions Read Post »
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
Visual merchandising is a crucial discipline that plays a key role in shaping business and brand image. By focusing on
Visual Merchandising Course Read Post »
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
Fashion Marketplace: the complete guide for fashion & luxury brands Read Post »
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
The P&L is a document in the form of a table that gives you a photograph of all the activities
Ecommerce P&L with examples: guide to profitability Read Post »
