Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
The Myth of Learning from Mistakes: Why It’s a Costly Misconception “Learn from your mistakes” is a common mantra that […]
The Myth of Learning from Mistakes: Why It’s a Costly Misconception Read Post »
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
Visual merchandising is a crucial discipline that plays a key role in shaping business and brand image. By focusing on
Visual Merchandising Course Read Post »
Fashion Marketplaces are expected to reach 50% of the total online sales. Discover the strategies and best practices from leading fashion professionals that we have collected for you in this guide to marketplaces management.
Fashion Marketplace: the complete guide for fashion & luxury brands Read Post »
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
The P&L is a document in the form of a table that gives you a photograph of all the activities
Ecommerce P&L with examples: guide to profitability Read Post »
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Fashion Ecommerce Store Management – the essential guide Read Post »
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
The global apparel market is worth around 1.5 trillion dollars, of which 45 Bn dollars are B2B. 60% of revenues
Digital Fashion Wholesale, platforms and trends Read Post »
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory Read Post »
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead
Essential AI Applications for Fashion E-commerce in 2024 Read Post »
What are the typical fashion ecommerce roles and how do they add value? What are the core skills needed in fashion ecommerce roles? Find out more
Ecommerce team organisation: 6 Crucial Fashion Ecommerce Roles You Should Know About Read Post »
Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at
10 Priorities for Fashion E-commerce in 2024 Read Post »
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
Conversion Rate Optimization CRO for Fashion & Luxury Read Post »
We were delighted to host Ilaria Sartorato, Retail Manager at FiloBlu, and Martina Donà, Online Store Manager at FiloBlu, for
Online Store Management class with FiloBlu Read Post »
Numerous designers were after a feeling of “lightness” in contrast to the pull of gravity (and the dark seriousness of
On Trend Spring Summer 24 Dresses Read Post »
3D fashion design is rapidly gaining traction in the industry and it’s paving the way for a more sustainable future
3D design in fashion & luxury e-commerce Read Post »
We were honoured to host Director of Insights Filippo Chiari, at Digital Fashion Academy. With extensive experience in a prominent
Fashion Analytics lesson by Filippo Chiari Read Post »
Fashion ecommerce has become a mature and highly competitive sector. With increasingly high marketing costs and lower margins, it’s necessary
