Fashion Marketplace Management: Strategies, Experts tips and Best Practices for selling online on fashion maketplaces
Online Fashion Marketplaces have recently made the news for reaching a stunning ~50% of the total sales of fashion and […]
Fashion Management
Fashion Management is art and science. It requires sensitivity, experience but also relational abilities and analytical skills. Fashion Industry is characterised by rules and practices that are different from other businesses: fashion product lifecycle, collections & seasons, distribution models, sourcing strategies. These elements of fashion business are continuously evolving as technology changes and consumers preferences mutate.
The Fashion Management sections is dedicated to articles that illustrates the state of the art of fashion management with a specific focus on innovation and digitalisation of fashion business.
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), ābranding is much more than naming an offer. It means making a
Ecommerce P&L with example
How is the P&L of Ecommerce structured and why it’s important to do it right. For fashion ecommerce managers and
Fashion Ecommerce Store Management – the essential guide
We were delighted to host Ilaria and Elisa from Filoblu, a leading e-commerce services provider for the fashion industry, at
Digital Fashion Wholesale, platforms and trends
What does “Digital Fashion Wholesale” Mean? Digital fashion wholesale refers to the process of buying and selling fashion items in
Predictive Analysis with AI: How to Optimize Your E-commerce Inventory
Discover how artificial intelligence can help you predict product demand and efficiently manage your warehouse. About the author: Lorenzo Bortolotto,
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Essential AI Applications for Fashion E-commerce in 2024
10 AI Applications for Fashion E-commerce to Use in 2024 Introduction In the fast-evolving world of fashion e-commerce, staying ahead
6 Crucial Fashion Ecommerce Roles You Should Know About
What are the typical fashion ecommerce roles and how do they add value? What are the core skills needed in fashion ecommerce roles? Find out more
10 Priorities for Fashion E-commerce in 2024
Fashion Ecommerce Management 2024 10 Priorities for Fashion E-commerce Managers in 2024 The landscape of fashion e-commerce is evolving at