ChatGPT for fashion
How to use ChatGPT to create *human sounding* content for your fashion business If you’re a small fashion brand owner […]
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UX
AI Shopping Experience: A New Era for Fashion E-Commerce
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
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Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
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Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
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E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
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Fashion E-Commerce: testing strategies to optimize performance and quality
Maria, Social Media and Content Creator How do the big fashion and luxury brands guarantee an optimal User Experience for
Fashion E-Commerce: testing strategies to optimize performance and quality Read Post »