ChatGPT for fashion
How to use ChatGPT to create *human sounding* content for your fashion business If you’re a small fashion brand owner […]
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Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
AI-powered SEO for Fashion Masterclass: key takeaways
Key takeaways from the Lesson by Oliwia Urban, Senior SEO Specialist at GA Agency. 7+ years of experience in international
AI-powered SEO for Fashion Masterclass: key takeaways Read Post »
Video Commerce (What, Why and How to)
🎥 What is Video Commerce and Why It Matters for Fashion Brandsby Enrico Fantaguzzi, Digital Fashion Academy Video commerce is
Video Commerce (What, Why and How to) Read Post »
Digital Merchandising Masterclass
Matteo Trombetta Head of eMerchandising at Loewe (LVMH), Madrid A Digital Merchandising Leader with a Passion for Product and Performance
Digital Merchandising Masterclass Read Post »
AI Shopping Experience: A New Era for Fashion E-Commerce
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
How Fashion Brands Can Master Marketing Measurement
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making e-commerce profitable requires mastering the Fashion Ecommerce Value Chain Enrico Fantaguzzi – Co-founder
Fashion Ecommerce Value chain Read Post »
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Digital Marketing, Uncategorized
Our Favourite Spring Newsletters and Why We Picked Them
Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us
Our Favourite Spring Newsletters and Why We Picked Them Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
SEO AI automation best practices
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Marketplace Marketing: how to manage advertising on marketplaces and increase sales
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Marketplace Marketing: how to manage advertising on marketplaces and increase sales Read Post »
Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »