AI-powered SEO for Fashion Masterclass: key takeaways
Key takeaways from the Lesson by Oliwia Urban, Senior SEO Specialist at GA Agency. 7+ years of experience in international […]
AI-powered SEO for Fashion Masterclass: key takeaways Read Post »
Filter posts by category
Digital Strategy
Video Commerce (What, Why and How to)
🎥 What is Video Commerce and Why It Matters for Fashion Brandsby Enrico Fantaguzzi, Digital Fashion Academy Video commerce is
Video Commerce (What, Why and How to) Read Post »
AI, Brand Control, and the Future of Fashion eCommerce: Insights from Shop Talk Barcelona
Interview with Andrea Dell’Olio Andrea Dell’OlioHead of Marketplaces Boggi Milano Enrico FantaguzziCo-founder Digital Fashion Academy Fashion eCommerce is continuously evolving,
AI Shopping Experience: A New Era for Fashion E-Commerce
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert
Having established that traditional e-commerce metrics — such as Add-to-Cart Rate, Conversion Rate, and Digital Revenue — do not align with a luxury fashion
Conversion Rate: How Luxury Brands Misjudge E-Commerce’s ability to convert Read Post »
Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making e-commerce profitable requires mastering the Fashion Ecommerce Value Chain Enrico Fantaguzzi – Co-founder
Fashion Ecommerce Value chain Read Post »
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
The Evolution of the Fashion Industry: A Decade of Transformation
Interview with Marc Sondermann former Director of Fashion Magazine Author: Marc SondermannEntrepreneur and Former CEOFashion Magazine The past decade has
The Evolution of the Fashion Industry: A Decade of Transformation Read Post »
E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
Conversion Rate Optimization CRO for Fashion & Luxury
CRO Specialist – Antonio Moschetta How to do CRO on a fashion e-commerce? What is CRO? In the competitive world
Conversion Rate Optimization CRO for Fashion & Luxury Read Post »
How Benchmarking helps fashion companies
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
How Benchmarking helps fashion companies Read Post »
Digital Marketing, Digital Strategy
Fashion in the metaverse. What are the NFT and why they are successful?
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
How to create a Digital Marketing plan for Fashion
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
How to create a Digital Marketing plan for Fashion Read Post »
Digital Strategy, Fashion Ecommerce
Planning the implementation a Fashion eCommerce site
What makes a fashion e-commerce website a successful? What are the competitive factors online vs physical retail? How is an
Planning the implementation a Fashion eCommerce site Read Post »
Fashion E-commerce Strategy
Since the beginning of the pandemic crisis Fashion companies have started to focuse their efforts on developing the only channel
Fashion E-commerce Strategy Read Post »
Fashion KPIs: The complete guide to Retail and E-commerce performance
Fashion companies use metrics like number of sessions per day, Conversion Rate, Average Order Value (AOV) and engagement rate to
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »