Digital Marketing in Fashion encompasses all the brand and commercial communication activities for both B2B and B2C distribution. From digital runway shows to performance marketing campaigns, from digital look books to influencer marketing.
In this section you find a general introduction to the Fashion Digital Marketing, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how digital marketing contributes to generate value to the e-commerce .
We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a […]
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Customer Journey: the Complete Guide Read Post »
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »
With the second edition of the Fashion Digital Marketing online course I believe we have contributed to re-define digital marketing
Re-defining Fashion marketing: introducing AI capabilities in the marketing funnel Read Post »
What would your company do if a client called one of your stores to enquire about an ecommerce order? Perhaps
Unlocking Customer Satisfaction: Lessons from Gianluigi Zarantonello Read Post »
Benchmarking is a strategic tool that helps fashion companies evaluate and improve their performance by comparing their processes, products, or services against industry competitors or best practices. Read on to find out how benchmarking can benefit fashion companies.
How Benchmarking helps fashion companies Read Post »
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
Essential and free Google tools to manage your e-commerce website Read Post »
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse
All you need to know about the Metaverse Read Post »
Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet
The intellectual property in the fashion industry Read Post »
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user
Google Analytics 4 GA4 Overview and key metrics analysis Read Post »
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by
How to measure the ROI of Social Media Marketing Read Post »
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your
How to use Google Search Console Read Post »
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
How to create a Digital Marketing plan for Fashion Read Post »
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
Fashion e-commerce SEO: implementation guide Read Post »
Fashion companies use metrics like number of sessions per day, Conversion Rate, Average Order Value (AOV) and engagement rate to
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »
#Dressing, #style, #fashion How can semiotic analysis help fashion business? Semiotics is the study of meaning of things. Fashion is
Semiotics of Fashion Read Post »
