Digital Marketing for Fashion and Luxury
This is an introduction to digital marketing for fashion professionals and fashion companies who want to leverage the digital media […]
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Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Digital Marketing, Fashion Ecommerce
Essential and free Google tools to manage your e-commerce website
These Google tools cannot be missing from the toolbox of digital marketers and e-commerce managers. Google provides for free a
Essential and free Google tools to manage your e-commerce website Read Post »
All you need to know about the Metaverse
The metaverse is a term that means beyond the universe, where the universe is a single reality while the metaverse
All you need to know about the Metaverse Read Post »
Digital Marketing, Fashion Management
The intellectual property in the fashion industry
Since a was a young professional in the digital fashion industry, I found the legal issues caused by the Internet
The intellectual property in the fashion industry Read Post »
Digital Marketing, Fashion Ecommerce
Google Analytics 4 GA4 Overview and key metrics analysis
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user
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Digital Marketing, Digital Strategy
Fashion in the metaverse. What are the NFT and why they are successful?
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Fashion in the metaverse. What are the NFT and why they are successful? Read Post »
How to measure the ROI of Social Media Marketing
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by
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Digital Marketing, Fashion Ecommerce
How to use Google Search Console
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your
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How to create a Digital Marketing plan for Fashion
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
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Fashion e-commerce SEO: implementation guide
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
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Fashion KPIs: The complete guide to Retail and E-commerce performance
Fashion companies use metrics like number of sessions per day, Conversion Rate, Average Order Value (AOV) and engagement rate to
Fashion KPIs: The complete guide to Retail and E-commerce performance Read Post »
Semiotics of Fashion
#Dressing, #style, #fashion How can semiotic analysis help fashion business? Semiotics is the study of meaning of things. Fashion is
Semiotics of Fashion Read Post »