Google Analytics 4 GA4 Overview and key metrics analysis
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user […]
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Google Analytics 4 is different from the old GA because the analysis that you do are based on the user […]
Why should I buy clothes in the metaverse? People need to dress up also in the metaverse. Which means that
Ever since Chiara Ferragni started her blog The Blond Salad, we have seen a hype around the possibilities offered by
The Overview report, located at the top left of the screen, shows you the overall trend of clicks that your
In this post we cover the steps for creating a digital marketing plan for Fashion brands to support the online
Setting up and ecommerce is easy, making it profitable it’s a completely different story. In this article we cover all
Summary The Fashion industry is becoming more and more competitive in the online market, that’s why fashion companies and fashion
Fashion companies use metrics like number of sessions per day, conversion rate, average order value and bounce rate to understand
According to Kotler (apud Tybout and Calkins, 2006), ābranding is much more than naming an offer. It means making a
#Dressing, #style, #fashion In this article we explain the fashion trends from a Semiotics perspective. In order to be successful