AI-powered SEO for Fashion Masterclass: key takeaways
Key takeaways from the Lesson by Oliwia Urban, Senior SEO Specialist at GA Agency. 7+ years of experience in international […]
AI-powered SEO for Fashion Masterclass: key takeaways Read Post »
Filter posts by category
Digital Marketing
Marketing for Fashion has become fully digitised. From runway shows to media campaigns, from digital look books to influencer marketing. In this section you find a general introduction to the Digital Marketing for Fashion, we deep dive into the Fashion Customer Journey & Customer Experience, we explain how marketing can contribute to generate value to the e-commerce . We also deep dive into specific topics: Search Engine Optimisation, Semiotics for fashion and Branding.
Video Commerce (What, Why and How to)
🎥 What is Video Commerce and Why It Matters for Fashion Brandsby Enrico Fantaguzzi, Digital Fashion Academy Video commerce is
Video Commerce (What, Why and How to) Read Post »
Digital Merchandising Masterclass
Matteo Trombetta Head of eMerchandising at Loewe (LVMH), Madrid A Digital Merchandising Leader with a Passion for Product and Performance
Digital Merchandising Masterclass Read Post »
AI Shopping Experience: A New Era for Fashion E-Commerce
Google’s AI-Powered Virtual Try-On: A New Era for Fashion E-Commerce By Enrico Fantaguzzi, Editor-in-Chief, Digital Fashion Academy May 25th 2025,
AI Shopping Experience: A New Era for Fashion E-Commerce Read Post »
How Fashion Brands Can Master Marketing Measurement
Strategic Advantage Through Marketing Mix Modeling and Incrementality Testing Fashion brands can significantly enhance their strategic decision-making by leveraging advanced
How Fashion Brands Can Master Marketing Measurement Read Post »
Fashion Ecommerce Value chain
Setting up and ecommerce is easy, making e-commerce profitable requires a specific skillset. Find out how to make your ecommerce
Fashion Ecommerce Value chain Read Post »
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands
A previous discussion showed that traditional e-commerce metrics, like Add-to-Cart Rate, Conversion Rate, and Digital Revenues, can misrepresent the performance
Engagement Rate to Measure Success in Product Discovery for Luxury Fashion Brands Read Post »
Digital Marketing, Uncategorized
Our Favourite Spring Newsletters and Why We Picked Them
Spring newsletters really showed up this season – light, shoppable, and surprisingly good. These are the ones that made us
Our Favourite Spring Newsletters and Why We Picked Them Read Post »
Price Positioning and Competitive Intelligence
Webinar: Mastering Price Positioning and Competitive Intelligence in the Fashion and Luxury Industry Join us for an insightful webinar focused
Price Positioning and Competitive Intelligence Read Post »
SEO AI automation best practices
Decoding the Future of Marketing: SEO AI Solutions and SEO Automation The fashion industry is a challenging market moment, fashion
SEO AI automation best practices Read Post »
Fashion AI 2025 the complete guide to fashion automation and digital transformation
AI Fundamentals: Essential Knowledge and Applications for Fashion & Luxury Artificial Intelligence (AI) is transforming industries, and understanding its core
Fashion AI 2025 the complete guide to fashion automation and digital transformation Read Post »
E-Commerce KPIs: The Costly Errors That Hurt Brands
Assessing the contribution of e-commerce to a retail business serves two critical functions: it defines the P&L for the e-commerce
E-Commerce KPIs: The Costly Errors That Hurt Brands Read Post »
Marketplace Marketing: how to manage advertising on marketplaces and increase sales
Based on the content of the lesson, here’s a draft blog post titled “Maximizing Marketing Strategies in Marketplace Commerce: A
Marketplace Marketing: how to manage advertising on marketplaces and increase sales Read Post »
Ecommerce Vs Digital Marketing: what are the differences?
Difference Between E-commerce and Digital Marketing E-commerce and digital marketing are closely related but serve distinct roles in the digital
Ecommerce Vs Digital Marketing: what are the differences? Read Post »
The Email Marketing and CRM Manager: A pivotal role for fashion companies
CRM Manager and Email Marketing Manager: A pivotal role for fashion companies. The Email Marketing and CRM manager for fashion
The Email Marketing and CRM Manager: A pivotal role for fashion companies Read Post »
The Impact of Cookie Changes on the Fashion Industry: Google, Apple, and the Digital Advertising Landscape
The Cookie Conundrum: Google, Apple, and the Digital Advertising Landscape The Cookie Crunch The digital advertising world is undergoing a
The DNA of a Fashion Brand – How brand positioning works with examples
According to Kotler (apud Tybout and Calkins, 2006), “branding is much more than naming an offer. It means making a
The DNA of a Fashion Brand – How brand positioning works with examples Read Post »
Fashion Customer Journey: the complete guide
One of the consequences of digitisation in the fashion industry is that our customers are one click away from our
Fashion Customer Journey: the complete guide Read Post »
Shopify for Fashion Ecommerce: the essential guide
Shopify has become one of the most adopted ecommerce platforms also in the fashion & luxury industry. Why is Shopify
Shopify for Fashion Ecommerce: the essential guide Read Post »
How to Automate Search Engine Optimisation with AI applications. Key takeaways.
We had the opportunity to talk to the experts in SEO automation from Kleecks and Velou, two AI solutions that
How to Automate Search Engine Optimisation with AI applications. Key takeaways. Read Post »